2015 Email Marketing Strategy 
Aaron Wolowiec
MAY 24, 2016
Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. According to the report, email volume rose nearly 12 percent from 2014.
Aaron Wolowiec
MAY 24, 2016
Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. According to the report, email volume rose nearly 12 percent from 2014.
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Higher Logic
MAY 8, 2019
Alas, convincing people with overflowing inboxes to click on your email takes some finesse. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Tip #1: Allow for Email Opt-in + Topic Selection.
Reid All About it
FEBRUARY 15, 2019
How to Create an Analytics Strategy & Roadmap. Presenter: Garth Jordan, Senior Vice President, Corporate Strategy at the Healthcare Financial Management Association. To keep up, you need a data strategy that can be flexible, responsive, repeatable, and finds immediate ROI. More info/register. Host: Association Adviser.
Associations Now
FEBRUARY 16, 2016
While email marketing is the bread and butter of most association marketing offerings, it often isn’t pushed to the full extent of its capabilities. A few months ago, I took a good, hard look at the state of email marketing from a design perspective, and I used some tough language in the headline to get the point across.
Reid All About it
JUNE 17, 2016
Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. See what other organizations are doing with their email templates and hear feedback for improvements on yours, including newsletters, membership renewal reminders, event mailings, and more.
Reid All About it
MARCH 17, 2017
declared 2015 the International Year of Soils, the Soil Science Society of America knew it had a once-in-a-lifetime opportunity to build awareness of the value of one of the Earth’s most important, yet little-understood natural resources. If your organization has a webinar scheduled in the next few weeks, please send me the link. Host: ASAE.
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