Reid All About it

AUGUST 2, 2024

His complaint reminded me of two posts ( pre-Annual and post-Annual ) I wrote about the same topic back in the summer of 2015. Association marketing maturity. They share trends, benchmarks, need-to-know best practices, and next steps for increasing your association’s marketing effectiveness. Same old, same old. Website content.

Cleveland 270

Cleveland North Carolina Analysis Content 270

Aaron Wolowiec

JULY 28, 2015

Lesson here: People are suffering from email fatigue, so as an association marketer, your job is tough. The “ 2015 Association Email Benchmarking Report ” summarizes email marketing metrics from more than 1 billion emails associations sent in 2014. “The How do you get people to open your emails, let alone read them?

Marketing 100

Marketing Email Marketing Report Survey 100

Event Industry News

APRIL 11, 2022

In 2019, the events market was valued at $1.14 Given the industry’s transformation, event management strategies have relied heavily on technology to provide greater productivity and efficiency. Teams must be able to utilize technology that captures data to advance their event management strategies. trillion by 2028.

Technology 105

Technology Newsletter Tools Survey 105

Vanguard Tech

DECEMBER 7, 2015

ASAE’s 2015 Technology Conference and Expo is just a week away and one of the most exciting topics will be the MarComm & Technology Pathway exploring how marketing, communications and technology present a true digital experience for associations and their members.

Technology 70

Technology Marketing Conference Communications 70

Aaron Wolowiec

DECEMBER 16, 2014

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.

Marketing 100

Marketing Social Media Content Report 100

Aaron Wolowiec

MARCH 31, 2015

1, with marketing and communications taking the No. 2 slot, followed by technology. “In In a major shift from 2014-2015, our survey results show that it has become a candidate’s market, increasing the challenge for nonprofit managers to find and hire the staff they need and to pay the higher salaries required,” the report says.

Marketing 100

Marketing Leadership Technology Report 100

Higher Logic

MAY 25, 2016

They’re both competing for the same cities and for similar market share. And technology is often blamed for this trend. In 2015, Lyft launched their “ Driving You Happy ” campaign that focused on community. Lyftie Awards , which began in 2015, highlight the most popular destinations in Lyft’s major cities.

San Francisco 215

San Francisco Technology Products Strategy 215

Reid All About it

AUGUST 10, 2018

Social sharing has dropped by 50% since 2015 , which is making it more difficult to get eyeballs on your content. Your editorial calendar is not your content marketing strategy. Content Marketing Institute ). How to improve your SEO with a topic-driven content marketing approach. Search Engine Watch ). 1 CMP credit.

LMS 39

LMS Content Learning Management System System 39

Event Industry News

MAY 28, 2019

I’ve seen technology and its use at events evolve in that time, including the dos and don’ts when it comes to effectively integrating it into live experiences. We’re now able to help them ensure they maintain consistency of messaging, yet also ensure their campaigns are delivered authentically in local markets. acquired us in 2015.

Technology 95

Technology New York Social Media Products 95

YourMembership

APRIL 24, 2015

Petersburg for Xperience 2015 , YM’s annual customer conference (you can view a recap video on our home page ). Reggie went on to add “There are a lot of technology companies in the association space right now and they’re talking the good talk; and I am really glad for you guys, because YM gets it. It was a huge hit.

Member Engagement 150

Member Engagement Learning Management System Technology Software 150

Event Industry News

NOVEMBER 1, 2018

We are proud our technology has been nominated in two categories at the Event Tech Awards. Our Engage Scanner app and accompanying handheld scanner solution has been re-purposed to deliver a lead capture service to consumer events leading to our nomination for ‘Best Ticketing Technology’.

Technology 71

Technology Software Email Marketing System 71

Nonprofit Marketing Guide

DECEMBER 12, 2014

Let’s commiserate over some Mixed Links… Early Bird registration for the 2015 Nonprofit Technology Conference in Austin ends December 15th. Learn how to submit your blog posts on “Going Big in 2015.” ” Jody Johnson at npEngage gives you 3 Factors to Consider When Evaluating New Technology.

Marketing 75

Marketing Austin Social Media Project 75

Blue Sky eLearn

JULY 31, 2018

The internet and technology boom in the late 1990s and early 2000s were the major factors that drove the economy. In 2015 that number had decreased to 52%. In 2015 that number had decreased to 52%. Most colleges are suffering because they aren’t adapting to the new world of learners in this highly technological age.

millennials 174

millennials Education Certificate Technology 174

Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

Sample 100

Sample Marketing Conference New York 100

Nonprofit Marketing Guide

DECEMBER 5, 2014

Let’s finish it off with a few Mixed Links… First off, a big THANKS to the over 1,500 nonprofit professionals who took our 2015 Communications Trends Survey. If you would like to receive a copy of the 2015 Nonprofit Communications Trends Report when it’s released in January, you can request your copy now.

Marketing 72

Marketing Austin Social Media Newsletter 72

Event Industry News

OCTOBER 21, 2020

Since its inception in 2015, Hubilo has transformed the way events are orchestrated using AI and cloud-based technology. The platform instantly sets up buy-in and demos, captures visitors’ analytics, and sets them up in cold, warm, and hot leads for marketers. million visitors. For a free demo and more, visit [link].

Software 138

Software Conference Technology Content 138

Nonprofit Marketing Guide

APRIL 8, 2011

It’s filled with great advice from trusted experts on topics from fundraising, managing technology and marketing, to finances, advocacy, and working with boards. Want to know more about handling social media now, so you’ll be ready for whatever happens in 2015? I wrote the chapter on newsletters.

San Francisco 71

San Francisco Marketing Handbook Social Media 71

Nonprofit Marketing Guide

JANUARY 9, 2015

Happy 2015! Kivi and I finalized travel plans for our trip to Austin for the Nonprofit Technology Conference in March. It’s also time for the 2015 DoGooder National Video Awards. Gail Perry is hosting a webinar on January 13th -RoadMap to Fundraising Success in 2015: for Board Members, CEOs and Development Staff.

Marketing 67

Marketing Austin Atlanta Video 67

Event Industry News

NOVEMBER 7, 2016

At this year’s Event Technology awards we have been shortlisted for Best use of Audio Visual Technology, for our work at World Travel Market 2015. The post Smart AV, a leading audio visual technology supplier, shortlisted for two prestigious entries at Event Technology Awards appeared first on Event Industry News.

Technology 59

Technology Marketing Industry 59

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions.

DC 232

DC Arlington Virginia America 232

Event Industry News

NOVEMBER 4, 2020

The Event Technology Awards (ETA)’s eighth edition will take place this Thursday 5 th November. The calibre of entries this year highlights the role technology has played in helping to adapt the industry to serve new demands post-Covid-19. Here are some of the finalists: 2Heads Global Design nominated for the Event Technology Awards.

Technology 91

Technology Los Angeles Innovation Products 91

YourMembership

JULY 27, 2015

It’s been a great week in Dayton, Ohio as I wrap up my time at the 2015 Ohio Association of Association Executives Annual Conference. And like with most technologies, those costs can be substantially impacted by not being prepared. Standing pat is no longer an option. I hope you can join us.

LMS 150

LMS Ohio Learning Management System Cost 150

YourMembership

DECEMBER 30, 2014

Sometimes I think we forget that as we run from place to place, trying to keep up with never ending demands on our time, trying to keep up with the direction our technological driven lives lead us daily. The 10 Essential Questions to Answer for the 2015 Association Budgeting Season. We are human beings, not machines.

Recruitment 150

Recruitment Recruiting Tips Strategy 150

.orgSource

MARCH 4, 2024

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Blue Ocean Strategy has the ring of a concept shaped by technology.

Strategy 88

Strategy Marketing Price Certificate 88

Nonprofit Marketing Guide

MARCH 13, 2015

Let’s cap off the week with a round of Mixed Links… A recent report involving 250 nonprofits discusses how emerging technologies affect volunteer programs. If you are looking for inspiration for your nonprofit’s website, see The 100 Best Nonprofit Website Designs for 2015. Nonprofit Training. Enjoy your weekend!

Marketing 70

Marketing Communications Report Technology 70

Higher Logic

AUGUST 28, 2018

Your marketing automation software becomes another spoke on that wheel. Your marketing automation software triggers a new member welcome campaign. If all three pieces of software are talking to each other (AMS, online community, marketing automation), it means BIG THINGS. It all makes the wheel turn. Results improve!

Software 159

Software Revenue Illinois Member Experience 159

Association Adviser

FEBRUARY 6, 2019

Timberlake Membership Software became Timberlake AMS Solutions after Naylor acquired the company in early 2015. Naylor entered the association management software space by acquiring Timberlake in January 2015. The Naylor AMS team continues to provide personalized, in-person service for every AMS client.

Software 111

Software Directory Virginia Committee 111

Reid All About it

FEBRUARY 17, 2016

This article was originally published as “Writing Online Content for Distracted Humans and Web-Crawling Spiders” in the Association Executives of North Carolina’s Success By Association magazine, November/December 2015 issue. ~~~. A few years ago, marketing experts proclaimed, “Content is king.”

Content 150

Content North Carolina Tools Class 150

YourMembership

MAY 8, 2015

Your presence gives them credibility, marketability and ultimately adds value to their brand, not yours. So I contacted Ben Martin, CAE, Chief Engagement Office for Online Community Results and get his take on social networking, online communities and driving member engagement with this technology.

Member Engagement 150

Member Engagement Tools Software Cost 150

Reid All About it

FEBRUARY 15, 2019

Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Presenter: Julia Campbell, Founder of J Campbell Social Marketing. You get relevant, fresh content and the member gets exposure to their target audiences. 1 CAE credit.

Social Media 170

Social Media DC System Education 170

YourMembership

MAY 22, 2015

Unfortunately, while we’ve been busily building and marketing the programs, products, and services we think our audiences might like, the world has changed. The association’s perspective has been “we are the sole source of value”; whereas today, the members perspective is that through technology they have multiple sources of value.

Member Engagement 150

Member Engagement Case Study Certificate Leadership 150

Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Its first office outside North America was opened in Mumbai, India in 2015. – Omni-Channel Marketing: How to Layer Your Channels to Increase Leads.

Maryland 150

Maryland millennials Education Certificate 150

Higher Logic

NOVEMBER 10, 2016

In early 2015, Protech Associates Director of Customer Care Matt Bruffey recognized the need to improve the customer support experience. Bruffey launched the Protech Users Group (PUG) in July of 2015. Based in Columbia, Maryland, Protech Associates, Inc. Our support was really a communications black box,” said Bruffey.

Library 180

Library Maryland Resources Software 180

Potomac Core

MARCH 4, 2019

Global uncertainty and technological advances are forcing Members to make more informed decisions on how to spend their precious time and money. Utilize market research to pinpoint challenges and build strategic opportunities to overcome those challenges. Members Hire Tomorrow’s Associations because they have no other choice.

Report 144

Report Products Industry Team 144

KiKi L'Italien's Acronym Soup

MARCH 24, 2015

The March 24, 2015 edition of Association Chat will focus on The Digital Organization - inspired by this great book. Here are the questions I''ll be asking this week: How has technology allowed your org to provide a more personalized focus on the customer or member? Is your association a digital organization? If it doesn''t, why not?

Organization 100

Organization millennials Social Media Technology 100

Event Industry News

JANUARY 20, 2017

Back in 2015, they became the UK’s first Arena to launch a fully immersive fan engagement platform, and today – they have reached another milestone. The post The SSE Arena Belfast, receives 50,000 downloads with Best in Class venue marketing appeared first on Event Industry News.

Class 70

Class Marketing Industry Technology 70

Higher Logic

OCTOBER 25, 2017

Associations have to adapt to new member expectations, advancing technology and the shifting needs of their industries. By 2015, that had dropped to just 44 percent. By updating your own technology and member benefits, your organization could see similar improvements in membership and subscription revenue.

Revenue 159

Revenue Tips Social Media Certificate 159