5 Social Media Trends That Could Impact Nonprofits In 2015
Wild Apricot
DECEMBER 12, 2014
In this guest post, Alex Balan offers his take on 5 social media trends non-profits should pay attention to for 2015. social media'
Most Important Social Media Sites to Nonprofits in 2015
Nonprofit Marketing Guide
NOVEMBER 18, 2014
More than 800 nonprofits have completed our 2015 Nonprofit Communications Trends Report Survey (please take it now if you are not one of those 800+). We asked you to put eight social networks in “order of importance to your nonprofit’s communications strategy in 2015.” Here’s some preliminary data.
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Trending Sources
2015 Favorite Community Reads
Higher Logic
JANUARY 6, 2016
In many ways, 2015 was the year of the private online community. We recently came up with a list of must reads , but wanted to do a broader recap of some of our favorite articles and resources from 2015. The 2015 State of Community Management Report , The Community Roundtable. What were your favorite community reads from 2015?
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Where I'll Be Speaking In 2015
KiKi L'Italien's Acronym Soup
NOVEMBER 21, 2014
In 2014, I transitioned from primarily talking about social media and branding to talking about other big ideas, like how to be more productive ("How I Get Stuff Done") and creative topics like how to find your voice. Speaking in 2015 So far, next year I am scheduled to speak at a few events that sound incredible.
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March Madness Turns to April Gladness – It’s Time for Xperience 2015
YourMembership
APRIL 3, 2015
I’m excited because Xperience 2015 is just a week away! Xperience 2015 will also mark the first time our customers will have the opportunity to meet with YM since the acquisition of Job Target’s career center business unit and Digital Ignite. But not for those reasons. Petersburg for YM’s annual customer conference.
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Social Media for Associations: Challenges and Opportunities
Association Navigator
OCTOBER 8, 2012
Associations and non-profits are very busy trying to figure out social media. The opportunities for enhanced sharing and collaboration presented by social media are mind-blowing. Pre-social media, the way associations used the Internet was pretty straightforward; but that’s all changing now.
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The 5 Best Resources to Improve Your Social Media Influence By 35%
KiKi L'Italien's Acronym Soup
JUNE 28, 2015
We've all heard the statistics about driving engagement on social media by using pictures, but questions abound about how to use this information to really move the needle on social media outcomes. A social media plan should be comprised of so much more than a quick, primarily reactive channel for promotion.
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The communications struggle continues
Aaron Wolowiec
OCTOBER 18, 2016
Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. Without communication, both internally and externally, there’s no content, no strategy. That goes for businesses, too.
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Meetings mean money for hotels in 2015
Aaron Wolowiec
JANUARY 6, 2015
Thanks to PD nerds like me, in 2015 hotels should get a big financial boost. According to a new report by Social Tables , the meetings industry will hugely influence the profits of hotels. I touched on it last week in a post about MPI’s meetings forecast for 2015. and the list goes on. First up: cybersecurity.
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How Facebook (and Social Media in General) Shifted Fundraising Strategies
Associations Now
OCTOBER 8, 2019
But while social media keeps small nonprofits in the game, larger ones still have an advantage. That’s the key point underlined in “Success in an Online Giving Day: The Role of Social Media in Fundraising,” an academic paper recently published in ? Nonprofit and Voluntary Sector Quarterly [paywall].
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A Simple Social Media Tip for Association Pros
GrowthZone
SEPTEMBER 18, 2017
When it comes to spending time marketing your association on social media channels, it’s easy to “save it for another day.” Download “Social Media Survival” for. However, social media cannot be an afterthought because it’s critical to keep social media at the forefront of your association’s marketing strategy.
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5 interesting facts from PARN’s Professional Body Sector Review 2015
Optimist Consulting
MAY 15, 2015
I was delighted to be invited to attend the recent launch of the Professional Associations Research Network’s ‘ Professional Body Sector Review 2015 ’ at the Law Society’s impressive building in London. 50% of professional bodies have no social media policy.
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100 5 interesting facts from PARN’s Professional Body Sector Review 2015
Optimist Consulting
MAY 15, 2015
I was delighted to be invited to attend the recent launch of the Professional Associations Research Network’s ‘ Professional Body Sector Review 2015 ’ at the Law Society’s impressive building in London. 50% of professional bodies have no social media policy.
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5 interesting facts from PARN’s Professional Body Sector Review 2015
Optimist Consulting
MAY 13, 2015
I was delighted to be invited to attend the recent launch of the Professional Associations Research Network’s ‘ Professional Body Sector Review 2015 ’ at the Law Society’s impressive building in London. 50% of professional bodies have no social media policy.
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5 must know facts from MemberWise Harnessing the Web 2015 survey
Optimist Consulting
MARCH 30, 2015
I often find it is useful to include images of positive feedback collected on social media to bring it alive and/or tell a ‘story’ about a member’s experience using the organisation’s digital channels to show how it is impacting members. We Are Social’s Digital, Social and Mobile in 2015.
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5 must know facts from MemberWise Harnessing the Web 2015 survey
Optimist Consulting
MARCH 30, 2015
I often find it is useful to include images of positive feedback collected on social media to bring it alive and/or tell a ‘story’ about a member’s experience using the organisation’s digital channels to show how it is impacting members. We Are Social’s Digital, Social and Mobile in 2015.
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100 5 must know facts from MemberWise Harnessing the Web 2015 survey
Optimist Consulting
MARCH 30, 2015
I often find it is useful to include images of positive feedback collected on social media to bring it alive and/or tell a ‘story’ about a member’s experience using the organisation’s digital channels to show how it is impacting members. We Are Social’s Digital, Social and Mobile in 2015.
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100 Association Subculture: Beloit College Mindset List 2015 vs Your.
Association Subculture
AUGUST 24, 2011
Beloit College Mindset List 2015 vs Your Association. A big Association Subculture shout out to Colleen McMahon who posted a link to the Beloit College Mindset List of 2015 on Google+. social media. (3). Beloit College Mindset List 2015 vs Your Associati. skip to main | skip to sidebar. Wednesday, August 24, 2011.
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100 Three Surprises in the 2015 Nonprofit Communications Trends Report
Nonprofit Marketing Guide
FEBRUARY 11, 2015
Haven’t gotten around to reading our 2015 Nonprofit Communications Trends Report yet? However, in 2015, for the first time, we see a significant increase in the planned frequency of both print and email appeals. Facebook and Twitter are still the king and queen of nonprofit social media, followed by YouTube and LinkedIn.
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Daily Buzz: Develop a Social Media Brand Ambassador Program
Associations Now
JULY 8, 2019
Consider a social media ambassador program to bridge the gap. Research proves it, too: 82 percent of people claim they trust personal recommendations, more than the 70 percent that trusted company messaging on websites and the 50 percent that trust email, according to a 2015 Nielsen study [PDF].
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79 Share Your Predictions for 2015
Nonprofit Marketing Guide
NOVEMBER 10, 2014
It’s time to take the Nonprofit Communications Trends Survey for 2015. and now it’s time to get your predictions for 2015! Your most important communications goals and top priorities for 2015. How often you will send email and direct mail in 2015. Take the 2015 Trends Survey Now.
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Are You Ready for When Millennials Take Over – Your Questions Answered
YourMembership
MAY 1, 2015
I just got back from a great week at Elevate 2015, CalSAE’s Annual Conference located this year in beautiful Lake Tahoe. They were speaking on topics addressing millennials related to culture building and the effective use of social media to drive member engagement. I have to admit I was a little surprised to see Jamie.
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2015 Customers, Social Media And The Hospitality Industry [Infographic]
Velvet Chainsaw
OCTOBER 17, 2014
Does customer service belong on social media or not? As the debate continues, take a look at how social media customer service may evolve over the next year within the hospitality industry. Related Stories 3 Social Media Take-Aways From #pcmapower Revamping Your Conference Social Media Strategy.
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40 Career Centers Provide Associations with Unfilled Opportunity
YourMembership
FEBRUARY 23, 2016
Bureau of Labor Statistics, 2015 closed with 5.6 The report states that job openings rose in several industries over the year with the largest changes in health care, social assistance, finance and insurance. Social Media Postings – Share your job board’s posted positions on social media.
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Social Media Awareness That Works: S’mores in the Outdoors
Nonprofit Marketing Guide
OCTOBER 22, 2014
A: Brad Bumgardner, our interpretive naturalist at Indiana Dunes State Park and one of our most savvy social media users, first noticed something similar with marshmallows on the South Dakota State Parks page. Q: Were you specifically looking for a social media strategy? How did the idea develop?
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5 Ways to Make 2015 Filled with “Matterness”
Nonprofit Marketing Guide
JANUARY 13, 2015
Here are five ways to make 2015 filled with Matterness: . Allison Fine is among the pre-eminent guides to the social media revolution. She is the author of Matterness: What Fearless Leaders Know About the Power and Promise of Social Media. Stop Trying to Control the Uncontrollable.
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The millennial mantra: give
Aaron Wolowiec
DECEMBER 15, 2015
GivingTuesday 2015: Attracting Millennial Donors looks at the behaviors of millennials during #GivingTuesday , which was Dec. All the nine research partners employed social media and electronic communications vehicles – such as websites and blogs – to build support. Beef up your social media strategy.
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100 Great News – America’s Hiring and Associations have a Reason to Celebrate
YourMembership
DECEMBER 11, 2014
This good news was echoed in the Manpower Employment Outlook Survey for Q1 2015 where 18,000 US employers reported a positive Net Employment Outlook, and almost 20% anticipated an increase in their staff levels during Q1 2015. “As The ongoing race to identify and recruit qualified talent will only increase as we move into 2015.
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5 Strategies for Using Social Media for Media Relations
Nonprofit Marketing Guide
FEBRUARY 23, 2017
According to Cision’s 2015 Global Social Journalism Study , 94 percent of journalists are using social media on a daily basis — with 67 percent spending up to two hours a day. Instead, your best path is to use social media to develop relationships with journalists that are of high value to your nonprofit.
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60 8 Award-Winning Success Stories from Super Forum 2018
Higher Logic
NOVEMBER 8, 2018
The American Society of Heating, Refrigeration, and Air-Conditioning Engineers (ASHRAE ) used marketing automation to include dynamic renewal footers in emails and to run paid social media ads, along with launching a new welcome series. Highlights. Say congrats on Twitter!
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The growth spurt continues for associations
Aaron Wolowiec
JULY 12, 2016
In fact, only 14 percent report of respondents indicated no change in their number of members, a decrease from 16 percent in 2015. membership , membership renewal , networking , report , social media , study. For most associations, membership renewal rates didn’t change this year.
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Doubling Down on Association Career Centers
YourMembership
OCTOBER 2, 2014
In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. As we finish out the year and move into 2015 the stakes have never been higher. We believe in the power of an association job board. We’re betting on it!
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New Data: Nonprofit Online Marketing and Fundraising Trends in 2015
Nonprofit Marketing Guide
APRIL 28, 2015
Audiences on social media are growing faster than email – but email still reaches a lot more supporters. You aren’t “large” until you have an email list over 500,000 and over 100,000 social media followers.
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80 Focus on Millennial Learners to Benefit Members of All Ages
WBT Systems
APRIL 19, 2017
Millennial students prefer a less formal learning environment that allows them to interact informally with the professor and fellow students, so incorporate opportunities for collaboration, through social media or online communities. Make your teaching relevant. Provide experiential and exploratory learning opportunities.
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246 Cut through communication clutter
Aaron Wolowiec
JANUARY 19, 2016
But seriously…communication is a hard gig for most companies, especially with the advent of social media. So it’s not really a surprise that associations continue to struggle with effective communication, according to Naylor’s 2015 communication benchmarking study. percent feel their social media teams are understaffed. “To
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5 content marketing stats membership bodies should take note of
Optimist Consulting
DECEMBER 18, 2014
The DMA (Direct Marketing Association) has partnered with the Content Marketing Institute on its 2015 UK content marketing report. The top three forms of content marketing in terms of effectiveness are: in-person events , blogs and social media content. You can download the survey report from here. Hope to see you there. .
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Reid All About it
FEBRUARY 15, 2019
Tue 2/19 at 1 p.m.* – How to Use Social Media to Raise Money Online. Learn how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again. Hear about current trends in the social media landscape that nonprofits need to understand. More info/register.
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New report: Association marketing has a ways to go
Aaron Wolowiec
AUGUST 10, 2015
Membership retention saw the largest year-to-year increase, offered by 47 percent of association marketing departments in 2014 compared to 62 percent in 2015. Associations are embracing marketing analytics more closely, with the percentage reporting no usage of analytics dropping from 13 percent in 2014 to 9 percent in 2015.
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Associations’ Social Media Confidence Grows
Associations Now
JUNE 25, 2015
A new report on social media use among associations shows they have grown increasingly more comfortable in using social media over the last couple of years. Overall, organizations are becoming not only smarter in their use of social media but braver. Here’s a look at that finding and more.
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40 Your Community Platform Checklist
Higher Logic
JANUARY 12, 2016
Forrester predicted branded communities were going to be “the next big thing” in 2015. At some point, your social media channels are simply not enough. What Free Modules and Social Media Platforms Can't Offer a Community. Public social media channels and patchwork community add-ons can’t (and shouldn’t) compete.
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120 Coming soon to association learning: gamified learning and microcredentials
Aaron Wolowiec
FEBRUARY 9, 2016
Other key takeaways from the report: Social media – Not surprisingly, associations use YouTube for education. In fact, the percentage of LMS users increased from 51 percent in 2013 to 60 percent in 2015. But Twitter ranks a close second followed by LinkedIn and Facebook.
Gamification: member organizations play for keeps
YourMembership
MARCH 12, 2013
The following is a guest blog post from Leni Hall, a web support specialist with a focus on social media at YourMembership.com. by 2015, 40% of Global 1000 organizations will use gamification as the primary mechanism to transform business operations. Gamification is one of the biggest buzzwords in the business world today.
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Bonus Coverage of Emerging Association Technology Trends 2015
Association Adviser
NOVEMBER 18, 2014
As we discussed in How to Tackle Technology, offering members videos, apps, social media and responsive design won’t work without a cohesive strategy in place—and it might even backfire on you. For more about this topic, click on the headline.
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The communications struggle continues
Aaron Wolowiec
OCTOBER 18, 2016
Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. Without communication, both internally and externally, there’s no content, no strategy. That goes for businesses, too.
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