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even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. That goes for businesses, too.
With just a couple of weeks to the end of the year and a huge variety of association learning solutions being showcased this week at ASAE Technology Conference 2016 , it’s a good time to look back at the association learning trends that were predicted for 2016 and see which of these are still relevant.
If so, interdepartmental silos might be keeping you from an effective member communications schedule. Member communications often hover between extremes like this - too much and too little, or both. But too often, departmental silos and lack of communication tip the balance toward extremes. Use the same communication tools.
How has community engagement evolved, from setting benchmarks to developing custom measurements for your organization? I recently previewed our 2016Community Benchmarking Study, and the overarching theme is clear: effective community management can positively influence member behavior. automation, onboarding, etc.),
even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. That goes for businesses, too.
Beth Brodovsky, who hosts the Driving Participation podcast (and if you haven’t checked it out yet, what are you waiting for?) recently asked a bunch of her former guests this insightful question for a year-end episode. Here’s my answer: One thing that really worked for my clients was talking to their members.
According the 2016 Chapter Benchmarking report , associations lean on chapters for member engagement, leadership development, membership. recruitment, marketing/communications and local resources – rating these elements as 'absolutely essential' to 'essential' roles.
You don’t have to spend money on travel, you can get a full conference experience at your desk: three days of sessions tailored to the needs of small-staff associations covering governance, technology, HR, marketing/communications, leadership, and education. (12 12 CAE credits).
What You Can't Miss for ASAE Annual 2016. RSVP here and get your spot early, before it fills up. Also, special thanks to our partners: benel Solutions, CQ Roll Call, Expo Logic, Informz, and mindShift!
Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).
The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. We’ll delve into the findings shortly, but first, Informz points out marketing automation technology has transformed the way associations communicate. A new report by Informz may help marketers decide.
The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. We’ll delve into the findings shortly, but first, Informz points out marketing automation technology has transformed the way associations communicate. A new report by Informz may help marketers decide.
Not only is it my full-time profession, but I’m constantly soaking up stories about new trends, PR disasters, crisis communications and more. Without content, you’ve got nothing to communicate, no brand and no campaign. Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well.
I was delighted to be invited to speak at MemberWise’s Membership Excellence 2016 conference recently about a project I worked on for the Royal Statistical Society , which delivered some difficult messages around fees and membership category changes. Have you had to communicate difficult messages to your members?
Smart communicators find a way to say what they mean in simple language, even if it’s technically sophisticated. Does that make you want to buy? Or has the disruption in your business model created a transformation that’s left you unable to interface with the multi-sided ecosystem of your platform?
We were honored to host four renowned community thought leaders at this year’s Super Forum. It was a vibrant discussion that included data versus passion in community, engagement as it relates to retention, the state of community management, and influencing community behavior.
For the first time in the six-year history of our Association Communications Benchmarking Study, association executives reported that communicating member benefits effectively is more often a challenge than combatting information overload. Jill Andreu, Naylor Association Solutions. 1 spot it held the previous two years.
The space you create should incorporate educational customer communication and relationship-building tools that let your company focus on its current customer base. Increasingly, people are turning to customer portal or online community platforms to house all of these tools in one place. Customer-to-Customer Communication Tools.
s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night? According to Marketing General Inc. ’s
I hope everyone isn’t too stuffed to share some Mixed Links… We’d love for you to take a moment to share your experiences as a nonprofit communicator in our annual Nonprofit Communications Trends Survey. Improve your donor communications with prospect research. Is silence golden? Nonprofit Training.
In honor or another week well done, let’s share some Mixed Links… Marlene Oliveira gives some tips for nonprofit communicators on how to create quality content consistently. November 2: Go Short with Your 2016 Annual Report (FREE!). Classy shows us How to Turn Social Media Followers Into Donors. Nonprofit Training.
Department of Labor, in December 2016 there were 5.6 In support of its Future of Learning initiative, the AICPA launched a digital badge program in April 2016. The EDUCAUSE badge program includes the following categories of engagement: Community Service, Leadership Development, Communications, Awards and Subject Matter.
I just pulled some preliminary data from our 2017 Nonprofit Communications Trends Report Survey. About 35% of participants say that the “extent to which strategy drives our communications work” is either somewhat better or much better. That’s the good news! Will these results hold true in the final report?
TrainingPressReleases.com ) – WBT Systems’ TopClass LMS has been named as the #1 Association Learning Management System for the second consecutive year in the Talented Learning LMS Vendor Awards 2016. Linda Bowers , CTO of WBT Systems, retained her title as Best LMS Demonstrator in 2016.
In the 2017 Nonprofit Communications Trends Report Survey, which is open for you to participate in through December 2, we are asking a new question: How would you rate the overall effectiveness of your nonprofit’s communications in 2016? The average ranking among the 600+ nonprofits that have participated so far is 3.3
Let’s come together and share some Mixed Links… Please take a moment to share your experiences as a nonprofit communicator in our annual (but completely revamped) Nonprofit Communications Trends Survey. . How’s everyone holding up out there? Sarah Durham talks about Managing through Game-Changing Moments.
We have opened our annual (but completely revamped) Nonprofit Communications Trends Survey. The theme is What has 2016 taught you about online fundraising, and how do you think those lessons can help others succeed as well? The Fundraising Strategies & Nonprofit Tech Carnival is calling for submissions for this month.
Join me for some Mixed Links… We have opened our annual Nonprofit Communications Trends Survey , but this year we have completely revamped it. If you need some website design inspiration, check out this list of the 170 Best Nonprofit Websites of 2016.
It’s a question that many associations ask when planning benefit programs and communications to members. The American Music Therapy Association offered an online disaster-response course covering the core principals of psychological first aid to both members and non-members, with free access until the end of 2016.
The natural next step was to create a secure online community to streamline communication, build new engagement, and increase participation within affinity groups. After a few years, AACSB saw how well the affinity groups used the community platform and decided to open the community to all members, without filtering by affinity group.
The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. MTI chose online community as a tool for digital transformation.
Not only is it my full-time profession, but I’m constantly soaking up stories about new trends, PR disasters, crisis communications and more. Without content, you’ve got nothing to communicate, no brand and no campaign. Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well.
Less than half of associations measure key financial or programming metrics for their chapters, according to Mariner Management’s 2016 Chapter Benchmarking Report. These will help you personalize communication with chapters in the future. Personalize Communication and Resources to Build Better Relationships.
Reading this article on technology trends for 2016 got me thinking: It's hard to believe that just a decade ago, most of us had never heard of the term 'smartphone.' Did you know that by the end of 2016, nearly 2 billion people will have one of these little devices? Seventy-one percent of you sleep with your cell phones.
Over the next 2 months, leading up to Associations 2025 on April 26, 2016 we will be exploring the topics: How do association professionals anticipate big trends like information technology, aging demographics and industry consolation? Where is there innovation? What questions do you have? What do you think things will look like this year?
You don't have to test every communication channel to find out the best way to reach your prospects, thanks to data from fellow associations. As always, make sure your events feature sessions with top experts and your best content in order to clearly communicate value to prospects once they arrive. However, the outlook isn't all bleak.
And, it’s hard to believe, but the 2016 ASAE Annual Meeting is next week, Aug. I look forward to communicating with you next week! ASAE last held its annual meeting in Chicago in 2007, which had the highest attendance of association executives. 13-16, in Salt Lake City, offering a versatile lineup of sessions and inspiring keynotes.
The new question should encompass more than just CEOs: Is your entire executive team participating in your community? Senior executives are paying attention and past years’ data shows communities are growing in popularity -- they demonstrated their potential and kept those in charge of budgets interested and invested.
Providing relevant and engaging content for members should always be at the top of an association’s communication strategy. In our 2017 Association Benchmarking Survey, “communicating member benefits effectively” was reported as the No. 56 percent of associations say they don’t segment or target their communications well enough.
This month, Association Adviser sat down with Andy Curliss, chief executive officer of the North Carolina Pork Council (NCPC), to chat about a job he was tapped for in November 2016 after 20 years of working as an investigative reporter and editor for The News & Observer (Raleigh) and as a division head for Gelia, Wells & Mohr, Inc.,
. “Harley Davidson bikes are twice the price of the same exact Honda bike but will outsell it 13-1 because of community” – Ken Schmidt #HLSF16. David Spinks (@DavidSpinks) November 14, 2016. Telling your story and championing community value for you. Mertz, CAE (@DianaTMertz) November 14, 2016.
Just as we are seeing more organizations delivering education and certification programs through online Learning Management Systems , there is a growing expectation for organizations to be able to communicate and share knowledge with their customers, members, or employees efficiently and expertly online.
November 2: Go Short with Your 2016 Annual Report (FREE!). And finally, if you missed this week’s webinar with Beth Kanter and Aliza Sherman on Happy Healthy Nonprofits, please, please, please plan on catching it here or here. Nonprofit Training. November 10: Advanced Techniques for Boosting Your Online Fundraising Campaigns.
At the risk of bragging too much about our collective success, let me recap all of Higher Logic’s recent, amazing growth: 2007-2015 : We maintained a steady 30% growth rate on our own over the years, as we forged ahead in providing the best community and collaboration software for our customers. Check out Kevin’s full bio here.
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