Nonprofit Marketing Guide

NOVEMBER 3, 2015

It’s time to take the Nonprofit Communications Trends Survey for 2016 ! Last year, over 1,500 nonprofit communicators took our annual Nonprofit Communications Trends Survey. and now it’s time to get your predictions for 2016. Your most important communications channels.

Survey 72

Survey Communications Social Media Analysis 72

Reid All About it

JANUARY 29, 2016

Learn how to leverage your website, AMS, and email marketing platform to personalize the audience experience. Are you challenged with serving a diverse audience that has different needs and wants? Did you know your audience is leaving behind “digital clues” that reveal what they’re most interested in? Hosts: Informz, American Eagle.

North Carolina 150

North Carolina Education Committee Email Marketing 150

Mariner

AUGUST 13, 2016

According the 2016 Chapter Benchmarking report , associations lean on chapters for member engagement, leadership development, membership. recruitment, marketing/communications and local resources – rating these elements as 'absolutely essential' to 'essential' roles.

Report 100

Report Recruiting Recruitment Member Engagement 100

Aaron Wolowiec

AUGUST 16, 2016

Not only is it my full-time profession, but I’m constantly soaking up stories about new trends, PR disasters, crisis communications and more. Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing.

Marketing 100

Marketing Email Marketing Report Content 100

Nonprofit Marketing Guide

JANUARY 5, 2016

Download your copy of the full 2016 Nonprofit Communications Trends Report here! Here’s the first of two infographics, including new data on communications team size. We’ll be sharing a lot more detail from the report over the next several weeks. Watch for the second one tomorrow, with new data on salaries!

Report 72

Report Communications Team 72

Higher Logic

AUGUST 9, 2016

What You Can't Miss for ASAE Annual 2016. RSVP here and get your spot early, before it fills up. Also, special thanks to our partners: benel Solutions, CQ Roll Call, Expo Logic, Informz, and mindShift!

DC 120

DC Project Products How To 120

Association Adviser

OCTOBER 13, 2016

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).

Communications 60

Communications Revenue Social Media Survey 60

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

Certificate 140

Certificate Recruiting Recruitment Report 140

Nonprofit Marketing Guide

OCTOBER 7, 2015

Kristina and I spent most of Saturday working on our Big Picture Communications Timeline for 2016. I devoted the entirety of Chapter 7 in Content Marketing for Nonprofits (Amazon) to the Big Picture Communications Timeline. And if you are an office supply nerd, like we are, it’s a great excuse to go shopping!

Organization 68

Organization Communications Content Marketing 68

Nonprofit Marketing Guide

OCTOBER 13, 2015

Registration has just opened for Session #9 of our Communications Director Mentoring Program , taking place January – June 2016. I admit it — this is my favorite program out of everything we do at Nonprofit Marketing Guide.

Communications 68

Communications Marketing Team Organization 68

Higher Logic

AUGUST 1, 2019

You don't have to test every communication channel to find out the best way to reach your prospects, thanks to data from fellow associations. The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional).

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Nonprofit Marketing Guide

OCTOBER 20, 2015

In the next week, I’ll be finalizing the questions for the 2016 Nonprofit Communications Trends Survey, so we can start taking your responses on Monday, November 2. Compensation/Salaries for nonprofit communications staff. Tenure for communications staff — how long you stay in a job, what turnover is like.

Survey 70

Survey Communications Course Content 70

Socious

NOVEMBER 14, 2016

That’s because the majority of marketing and sales efforts (and executive focus) go toward attracting and winning new customers. Every day, marketers are becoming more and more efficient at winning new business through digital relationship-building approaches like inbound. 81% of those marketers rated their strategy as successful.

Marketing 100

Marketing Education Content Products 100

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. Member app.

Maryland 281

Maryland LMS Revenue Strategy 281

Socious

NOVEMBER 16, 2016

“This is going to be very unusual advice from a guy who runs a sales and marketing software company, but take dollars from sales and marketing. When Brian Halligan, one of the men widely credited with coining the term “inbound marketing” tells you to take resources away from marketing, you know there’s a major shift happening.

Software 100

Software Revenue Price Tools 100

Socious

NOVEMBER 3, 2016

HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. Customer marketers may have an even tougher time answering that question than most. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

Sample 100

Sample Marketing Conference New York 100

Higher Logic

DECEMBER 5, 2017

Going far beyond email and electronic communication, this new law covers all aspects of data privacy and has been hailed as the most important such regulation in 20 years. Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. First, a little history. GDPR’s Privacy Protections.

Email Marketing 196

Email Marketing Guidelines Resources Process 196

Nonprofit Marketing Guide

OCTOBER 21, 2016

In honor or another week well done, let’s share some Mixed Links… Marlene Oliveira gives some tips for nonprofit communicators on how to create quality content consistently. October 25: The Happy Healthy Marketer: Self-Care for Nonprofit Marketers (FREE!). November 2: Go Short with Your 2016 Annual Report (FREE!).

Communications 75

Communications Social Media Video Tips 75

Nonprofit Marketing Guide

NOVEMBER 25, 2016

I hope everyone isn’t too stuffed to share some Mixed Links… We’d love for you to take a moment to share your experiences as a nonprofit communicator in our annual Nonprofit Communications Trends Survey. Improve your donor communications with prospect research. Is silence golden? Nonprofit Training.

Communications 66

Communications Social Media Survey Report 66

Higher Logic

MAY 3, 2018

But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy. When a Gmail user clicks this "Unsubscribe" button, they’re automatically unsubscribed from all email communications from this sender, no questions asked.

Content 149

Content Communications Marketing Report 149

WBT Systems

JANUARY 24, 2017

It’s a question that many associations ask when planning benefit programs and communications to members. The American Music Therapy Association offered an online disaster-response course covering the core principals of psychological first aid to both members and non-members, with free access until the end of 2016.

Certificate 150

Certificate Education millennials Resources 150

Nonprofit Marketing Guide

OCTOBER 30, 2015

November 3: Marketing Bequests: The Delicate Art of Asking for That Final Gift. Registration is also open for the early 2016 session of Mentoring Program for Nonprofit Communications Directors. How do you feel about the Growing Disenchantment with October Pinkification ? Nonprofit Training. Have a Safe and Happy Halloween!

Communications 72

Communications Marketing How To 72

Association Adviser

OCTOBER 25, 2017

For the first time in the six-year history of our Association Communications Benchmarking Study, association executives reported that communicating member benefits effectively is more often a challenge than combatting information overload. Jill Andreu, Naylor Association Solutions. 1 spot it held the previous two years.

Communications 76

Communications Survey Tools Report 76

Higher Logic

MAY 29, 2020

The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. MTI chose online community as a tool for digital transformation.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Nonprofit Marketing Guide

NOVEMBER 6, 2015

Let’s end things on a good note with some Mixed Links… Please take the 2016 Nonprofit Communications Trends Survey. Last week, my Nonprofit Communications Confidential post revolved around those awful “reply all” emails. I hope everyone had a great week! Want some free stuff? Nonprofit Training.

Communications 72

Communications Social Media Survey Video 72

WBT Systems

APRIL 25, 2017

Department of Labor, in December 2016 there were 5.6 In support of its Future of Learning initiative, the AICPA launched a digital badge program in April 2016. EDUCAUSE is a nonprofit association that supports the community of IT leaders and professionals who are committed to advancing higher education. According to the U.S.

LMS 253

LMS Certificate Library Education 253

Reid All About it

DECEMBER 2, 2016

Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc. Host: Grit Marketing. 1 CAE credit.

San Jose 193

San Jose millennials Revenue Recruiting 193

Nonprofit Marketing Guide

NOVEMBER 18, 2016

Let’s come together and share some Mixed Links… Please take a moment to share your experiences as a nonprofit communicator in our annual (but completely revamped) Nonprofit Communications Trends Survey. . How’s everyone holding up out there? Sarah Durham talks about Managing through Game-Changing Moments.

Communications 66

Communications Social Media Survey Report 66

Nonprofit Marketing Guide

NOVEMBER 13, 2015

Let’s dispel any bad luck with some Mixed Links… If you aren’t one of the almost 600 who have taken the 2016 Nonprofit Communications Trends Survey , please take a few minutes to help us out. John Haydon gives us 5 Content Marketing Ideas that Inspire Action (With Examples). Nonprofit Training.

Marketing 71

Marketing Tips Survey Communications 71

Reid All About it

MARCH 19, 2021

Since the implementation of ASU 2016-14 many nonprofits that did not previously have to present a statement of functional expense are required to. Tune in and learn about what virtual event platform options are in the market and why one may be a better fit than another for you. Rebecca Miller, Senior Manager, Marketing, Splash.

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

NOVEMBER 25, 2016

Grazia Mohren, vice president of marketing, BizBash Media. The holiday season is upon us: take a moment to reflect on what you’ve learned and accomplished thus far in 2016 and share what you’re looking forward to in 2017 in a tour through four “food for thought” stations. More info/register. Host: BizBash.

DC 189

DC Washington Ohio Project 189

Higher Logic

AUGUST 15, 2018

At the risk of bragging too much about our collective success, let me recap all of Higher Logic’s recent, amazing growth: 2007-2015 : We maintained a steady 30% growth rate on our own over the years, as we forged ahead in providing the best community and collaboration software for our customers. Check out Kevin’s full bio here.

Portland 31

Portland Press Release Software Revenue 31

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

Certificate 100

Certificate Recruiting Recruitment Report 100

Nonprofit Marketing Guide

SEPTEMBER 21, 2015

Every year in January, we release the Nonprofit Communications Trends Report. Some questions are perennial, like: Which communications channels are most important? How often will you communicate via print and email? So, what question would you like to see answered in the 2016 Nonprofit Communications Trends Report?

Communications 73

Communications Social Media Survey Report 73

Higher Logic

FEBRUARY 20, 2017

If virtual communities have been around for so long, are we just repeating past mistakes? According to Vanessa DiMauro, CEO of Leader Networks and community historian who spoke at 2016 Super Forum, we have a lot to learn and it pays to study online communities from our past. Human nature doesn’t change,” she said. “A

Industry 224

Industry Cost Organization Tools 224

Association Adviser

JULY 10, 2017

This month, Association Adviser sat down with Andy Curliss, chief executive officer of the North Carolina Pork Council (NCPC), to chat about a job he was tapped for in November 2016 after 20 years of working as an investigative reporter and editor for The News & Observer (Raleigh) and as a division head for Gelia, Wells & Mohr, Inc.,

North Carolina 128

North Carolina Raleigh Content Communications 128

Nonprofit Marketing Guide

NOVEMBER 16, 2016

I just pulled some preliminary data from our 2017 Nonprofit Communications Trends Report Survey. About 35% of participants say that the “extent to which strategy drives our communications work” is either somewhat better or much better. That’s the good news! Will these results hold true in the final report?

Communications 73

Communications Survey Report Strategy 73