Remove 2017 Remove Communications Remove Email Marketing
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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Sure, you can personalize the emails by inserting their name, but that ’s about it.

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Top 10 Informz Blog Posts from 2017

Higher Logic

Over the 2017 calendar year, we published 125 awesome blog posts across the spectrum of marketing automation topics. Armed with this data, you can deliver more timely and relevant communications to increase their engagement and satisfaction with their membership. 2017 Association Email Marketing Benchmark Report.

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My top 10 insights from MemberWise’s Digital Excellence 2017 report

Optimist Consulting

I really enjoyed reading the latest insights and predictions on digital trends for the membership sector in Digital Excellence 2017 , the free annual research summary report from MemberWise. 2017 remains all about member engagement, operational efficiency and revenue growth. What are your priorities for 2017?

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Day in the Life of a Nonprofit Communicator – Libni Sanjurjo

Nonprofit Marketing Guide

Libni Sanjurjo, Fundación Comunitaria de Puerto Rico (Puerto Rico Community Foundation). Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. In that last year, I started working at Primera Hora, until 2017. I write a daily to-do list, related to communications plans goals.

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Association Brain Food Weekly: 1.6.17

Reid All About it

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails.

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Association Brain Food Weekly: 1.6.17

Reid All About it

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails.

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Google's Push to Purge Your Low-Engagement Emails

Higher Logic

It's meant to help you easily unsubscribe from emails, and it looks something like this: Recognize this image? But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy. If not, you soon might.

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