Potomac Core

AUGUST 3, 2016

Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members.

Member Engagement 100

Member Engagement Strategy United States Survey 100

Higher Logic

JUNE 21, 2018

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. First and Foremost: Marketing Automation Is Here to Stay.

Report 149

Report Marketing Survey Resources 149

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Optimist Consulting

MARCH 30, 2017

I really enjoyed reading the latest insights and predictions on digital trends for the membership sector in Digital Excellence 2017 , the free annual research summary report from MemberWise. 2017 remains all about member engagement, operational efficiency and revenue growth. What are your priorities for 2017?

Report 100

Report Social Media Member Engagement System 100

Association Adviser

MAY 11, 2017

We can all agree that associations who know how to successfully execute thoughtful and integrated communications strategies tend to see better member engagement and retention. The 2017 Association Communications Benchmarking Report provides this type of data. I’ll assume your answer is yes. Receiving a $10 Amazon gift card.

Survey 68

Survey Communications Member Engagement Report 68

Smooth The Path

DECEMBER 20, 2017

As 2017 comes to a close, we want to reflect on the content we’ve shared this year to help you achieve your employer brand goals. EXAQUEO'S "HOW TO" SERIES: HOW TO BUILD AN IMPACTFUL MARKETING PARTNERSHIP Building bridges with marketing is advantageous, here are some simple and powerful ways to start building.

Recruiting 96

Recruiting Recruitment Strategy Innovation 96

Association Adviser

NOVEMBER 16, 2016

However, the time for planning your association’s New Year’s marketing and communications resolutions is now. Don’t let your association fall into that pattern in 2017. Outline a clear vision for your association’s communications. So how do you create strong communications pieces your members want to consume?

Communications 60

Communications Social Media Survey Strategy 60

Nonprofit Marketing Guide

MARCH 1, 2022

Libni Sanjurjo, Fundación Comunitaria de Puerto Rico (Puerto Rico Community Foundation). Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. In that last year, I started working at Primera Hora, until 2017. I write a daily to-do list, related to communications plans goals.

Puerto Rico 115

Puerto Rico Communications Certificate Social Media 115

Association Adviser

MAY 25, 2017

There were many great education sessions at ASAE’s 2017 Membership, Marketing & Communications (MM&C) Conference, held earlier this month in Washington, D.C. This year’s event focused on the challenges faced by association marketing professionals and provided tips, trends and programs to help move marketers forward.

Marketing 70

Marketing Guidelines millennials Washington 70

Reid All About it

NOVEMBER 25, 2016

The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Grazia Mohren, vice president of marketing, BizBash Media. Randy Lieberman, Foundation Marketing Group. Airbnb and other alternative accommodation services are digging deep in-roads into the travel market.

DC 189

DC Washington Ohio Project 189

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc.

San Jose 193

San Jose millennials Revenue Recruiting 193

Spark Consulting

DECEMBER 5, 2018

You have to pay attention to the response rate you get from each communication. Open rate matters, and per the INFORMZ 2017 Association Email Benchmarking Report , you should be looking for an open rate of around 35%. But how do you know? But click rate – that is, did people at least attempt to take your call to action?

Communications 170

Communications Resources Report Marketing 170

Nonprofit Marketing Guide

FEBRUARY 14, 2023

If you have an employee who is one of the 34% of communications staff looking for a new job , we have some ideas on how to keep them around. According to our 2023 Nonprofit Communications Trends Report , two factors seem to help nonprofits retain employees. How can you start to implement these changes with your communications staff?

Communications 87

Communications Library Team Survey 87

Nonprofit Marketing Guide

DECEMBER 14, 2016

” One of the biggest outcomes of our six-month Mentoring Program for Communications Directors is confidence. That’s a word we hear all the time from people as they finish the program — and over 100 communications directors have so far. “More confidence in my ideas and recommendations.”

Communications 71

Communications Strategy Team Marketing 71

Nonprofit Marketing Guide

FEBRUARY 16, 2023

As the communications roles and responsibilities grow in nonprofits, both staff and managers will question the function of the communications team within the organization. We began researching nonprofit communications team models in 2017 and have continued investigating how they work and what is most effective since then.

Team 86

Team Communications Marketing Strategy 86

Event Industry News

MAY 11, 2017

Joining the Event Technology Awards judging panel for 2017 is Nick Borelli – Founder at Borelli Strategies. Full Name: Nick Borelli Company: Borelli Strategies Job Title: President / Strategist Nick specialises in digital marketing strategies through consulting, coaching, and brand communication management for events and event companies.

Technology 69

Technology Strategy Communications Marketing 69

Associations Now

JULY 1, 2019

A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many organizations find issues like ROI and strategic integration hard to solidify. That’s a point that the 2019 Content Fitness Report [registration], from Heinz Marketing and PAN Communications, hits on.

Content 98

Content Marketing Report Tools 98

Association Adviser

JANUARY 20, 2017

Have you resolved to network better in 2017? Why not throw a simple open house and invite all members and professional contacts to reconnect for 2017? Other suggestions for carrying on the spirit of an open house in 2017: Call your members, sponsors, and other stakeholders. Kelly Clark, Naylor Association Solutions.

Florida 78

Florida Library Certificate Tools 78

Higher Logic

JULY 11, 2018

On the same note, having the budget available to invest in a marketing automation platform doesn’t always mean you have an inherent understanding of the implementation process to follow. In order to find a marketing automation platform that sufficiently meets your needs, you must first identify what those needs are. percent.

Marketing 120

Marketing Tools Process Education 120

Nonprofit Marketing Guide

DECEMBER 13, 2016

I know many of you are working on your 2017 budgets now, so rather than make you wait until mid-January to get the budget information from our 2017 Nonprofit Communications Trends Report, I’m sharing it with you today. I hope you can use this data to make the case for increasing your budget!

Communications 81

Communications Survey Course Report 81

Higher Logic

SEPTEMBER 19, 2017

They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report , which lists new member acquisition as one of the top three priorities for associations. Expert Tip: To make the most of this, be sure to market your mentoring program and any industry job boards you have.

millennials 205

millennials Learning Management System Education Tips 205

Higher Logic

MAY 3, 2018

But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy. When a Gmail user clicks this "Unsubscribe" button, they’re automatically unsubscribed from all email communications from this sender, no questions asked.

Content 149

Content Communications Marketing Report 149

Reid All About it

NOVEMBER 25, 2016

The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Grazia Mohren, vice president of marketing, BizBash Media. Randy Lieberman, Foundation Marketing Group. Airbnb and other alternative accommodation services are digging deep in-roads into the travel market.

DC 150

DC Washington Ohio Project 150

Association Adviser

OCTOBER 25, 2017

For the first time in the six-year history of our Association Communications Benchmarking Study, association executives reported that communicating member benefits effectively is more often a challenge than combatting information overload. Jill Andreu, Naylor Association Solutions.

Communications 76

Communications Survey Tools Report 76

Nonprofit Marketing Guide

OCTOBER 11, 2016

In a few short weeks, we will open up the 2017 Nonprofit Communications Trends Survey . ” What information about the “state of nonprofit communications” do you think our sector should have available? But before that happens, I have to put this year’s questions together, and I need your help.

Communications 73

Communications Survey 73

Nonprofit Marketing Guide

DECEMBER 18, 2017

Here are the Top 10 Blog Posts published by Nonprofit Marketing Guide in 2017, according to Google Analytics page views: 126 Email Subject Line Ideas for Your #GivingTuesday Campaigns by Kerri Karvetski. How to Define Roles on Communications Projects by Kivi Leroux Miller. Honorable Mentions. by Kivi Leroux Miller.

Social Media 56

Social Media Video Newsletter Communications 56

Event Industry News

DECEMBER 11, 2018

Diversified Communications UK announced another record year at its annual Company Strategy Day, which took place in Brighton last week. Revenue during the year ending 31 December is set to be up by over 18%, compared with 2017. Looking ahead, 2019 is set to be another busy year for Diversified Communications UK.

Communications 74

Communications Revenue Products Organization 74

Nonprofit Marketing Guide

NOVEMBER 18, 2016

Let’s come together and share some Mixed Links… Please take a moment to share your experiences as a nonprofit communicator in our annual (but completely revamped) Nonprofit Communications Trends Survey. . 12/15/16: Get More Media Coverage for Your Nonprofit in 2017. How’s everyone holding up out there?

Communications 66

Communications Social Media Survey Report 66

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc.

San Jose 150

San Jose millennials Revenue Recruiting 150

Nonprofit Marketing Guide

DECEMBER 12, 2016

Is your nonprofit resolving to get more coverage in the media in 2017? Media relations expert Peter Panepento will show you how during his BRAND NEW webinar: Get More Media Coverage for Your Nonprofit in 2017. You can do it! And to make that resolution come true, you don’t have to wait until after January 1st to get started.

Leadership 68

Leadership Strategy Examples Organization 68

Nonprofit Marketing Guide

DECEMBER 21, 2016

Jeanine Marlow, Director of Communications & Marketing at Cornerstone Preparatory Academy, submitted several great photos for the Trends Report. We are busy working on the 2017 Nonprofit Communications Trends Report , but we need your help with photos. You should too! Yes, we need YOU to be a Trends Report Model!

Report 59

Report Communications Survey Marketing 59

Reid All About it

DECEMBER 1, 2017

If you haven’t looked over LinkedIn lately as part of your market research, it’s time you do. Less Talk, More Action: How to Turn your Communications Shortcomings into an Actionable Plan. Host: American Marketing Association. Presenter: Mark Bornstein, VP Content Marketing, ON24, Inc. Host: American Marketing Association.

North Carolina 159

North Carolina Chicago Washington DC 159

Reid All About it

NOVEMBER 10, 2017

I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. Mon 11/13 at 2 p.m.* – What You Need to Know to Attract & Engage Young Members (Membership Growth Online Summit 2017). As 2017 draws to a close, let’s share what went right this year. 10 CAE credits.

DC 150

DC Washington Tools Education 150

Nonprofit Marketing Guide

NOVEMBER 25, 2016

I hope everyone isn’t too stuffed to share some Mixed Links… We’d love for you to take a moment to share your experiences as a nonprofit communicator in our annual Nonprofit Communications Trends Survey. Improve your donor communications with prospect research. Nonprofit Training.

Communications 66

Communications Social Media Survey Report 66

Nonprofit Marketing Guide

NOVEMBER 16, 2016

I just pulled some preliminary data from our 2017 Nonprofit Communications Trends Report Survey. About 35% of participants say that the “extent to which strategy drives our communications work” is either somewhat better or much better. That’s the good news! Will these results hold true in the final report?

Communications 73

Communications Survey Report Strategy 73

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Communicate Industry and Profession ROI.

DC 232

DC Arlington Virginia America 232

Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

Sample 100

Sample Marketing Conference New York 100