Higher Logic

OCTOBER 5, 2017

Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. From Dr. Berger, we learned that word-of-mouth marketing and customer engagement are a predictable science, not an artform.

Marketing 184

Marketing Pennsylvania Social Media Content 184

Association Adviser

MAY 25, 2017

There were many great education sessions at ASAE’s 2017 Membership, Marketing & Communications (MM&C) Conference, held earlier this month in Washington, D.C. This year’s event focused on the challenges faced by association marketing professionals and provided tips, trends and programs to help move marketers forward.

Marketing 87

Marketing Guidelines millennials Washington 87

Association Adviser

DECEMBER 19, 2017

at the 2017 ASAE Technology Conference & Expo held Dec. 12-13, 2017. “‘Is Use an integrated marketing technology platform to harness your association’s data. What basic conversation customization data points should your association look for in a marketing technology platform?

Technology 84

Technology Marketing Cost Tools 84

Mariner

FEBRUARY 9, 2017

The biggest challenge facing associations with chapter networks is "maintaining relevancy in a time where geographic boundaries are made increasingly irrelevant by technology," said one survey respondent in the 2016 Chapter Benchmarking Study [PDF], conducted by our firm, Mariner Management & Marketing, LLC.

Survey 100

Survey Technology Marketing 100

Reid All About it

DECEMBER 2, 2016

If you’re going to the ASAE Technology Conference, like me, and agreed during registration to receive emails from exhibitors, then you’re probably getting several of them a day. 13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Host: Marketing General, Inc.

San Jose 192

San Jose millennials Revenue Content 192

AvidXchange: Association Management

MAY 3, 2017

How do you see regulation, data, and technology (in the commercial real estate industry) intersecting? Technological advancements, demographic shifts, and regulatory developments could bring disruption to the commercial real estate (CRE) industry this year. How will technology and data intelligence transform the industry in the future?

Technology 130

Technology New York City United States Industry 130

Socious

DECEMBER 22, 2016

Now it’s nearly 2017 and a lot has changed. Just think about technology. It seems like only yesterday we were worried about what would happen when the computers hit the year 2000. I was watching a movie from 2001 recently and one of the main characters had a laptop.

Maine 100

Maine Cost Technology Member Experience 100

Associations Now

AUGUST 25, 2017

Many organizations are diversifying their marketing strategies beyond email, but they have much progress to make to maximize the tools they use, according to a new report from the Content Marketing Institute. Digital strategy diversification has long been a sore spot for content marketers, who have a tendency to stick with what works.

Content 68

Content Marketing System Tools 68

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Ed Salvato, LGBTQ marketing specialist. Quick hits. This is so me. Host: PCMA.

LMS 361

LMS Revenue America Tips 361

Reid All About it

NOVEMBER 25, 2016

Planning an AMS selection/implementation or some other technology project? The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Grazia Mohren, vice president of marketing, BizBash Media. Randy Lieberman, Foundation Marketing Group. More info/register.

DC 187

DC Ohio Project Washington 187

Reid All About it

JANUARY 26, 2018

Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. 4 million US jobs are expected to be disrupted by technology and other factors between now and 2026. Make Your Marketing Technology Resolutions for 2018. Keep learning! CB Insights ). World Economic Forum ).

DC 225

DC Washington millennials Chicago 225

Reid All About it

JUNE 2, 2017

I’m looking forward to spending a few days next week talking and thinking about association technology. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Are you spending the right amount of money on technology? Ah, the geeky pleasures of life.

Raleigh 150

Raleigh Chicago DC Washington 150

WBT Systems

APRIL 25, 2017

million open jobs in this country and only 98,000 were added in March 2017. Existing Technology: Between learning management systems (LMS), association management systems (AMSs) and social media, many associations have a robust technology ecosystem in place to support rapidly changing skills-based training and digital badges.

LMS 253

LMS Certificate Library Education 253

SilkStart

APRIL 12, 2017

April 12th, 2017 (Victoria, BC) – SilkStart, a leading Software-as-a-Service (SaaS) Membership Management Platform, is excited to announce our selection as a finalist for the 16th Annual VIATEC Technology Awards in the category of Technology Company of the Year (1-10 employees). Momentum Dashboard. ABOUT SILKSTART.

Technology 81

Technology Innovation Membership Management Software 81

Reid All About it

NOVEMBER 3, 2017

WBT Systems explains how to earn long-term loyalty (active loyalty) in the fickle lifelong learning market. Customization” has become a dirty word in association technology and for good reason. Ann McDermott at DelCor Technology Solutions discusses the many perils of customizing association software. Tue 11/7 at 12 p.m.

DC 150

DC Washington Innovation Price 150

Membership Marketing

JULY 20, 2017

The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. In addition the increases reported in total membership counts, the 2017 Membership Marketing Benchmarking Report also highlights continuing strong data on other key membership statistics.

Report 49

Report Marketing millennials Directory 49

Reid All About it

DECEMBER 2, 2016

If you’re going to the ASAE Technology Conference, like me, and agreed during registration to receive emails from exhibitors, then you’re probably getting several of them a day. 13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Host: Marketing General, Inc.

San Jose 150

San Jose millennials Revenue Content 150

Reid All About it

NOVEMBER 10, 2017

Rather than robots thwarting personal interactions, AI technologies could prove integral to keeping our interactions with members valuable and relevant.”. I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. post picks up the relevancy message. 10 CAE credits.

DC 150

DC Washington Tools Education 150

Association Adviser

DECEMBER 19, 2017

at the 2017 ASAE Technology Conference & Expo held Dec. 12-13, 2017. “‘Is Use an integrated marketing technology platform to harness your association’s data. What basic conversation customization data points should your association look for in a marketing technology platform?

Technology 60

Technology Marketing Cost Tools 60

Reid All About it

NOVEMBER 25, 2016

Planning an AMS selection/implementation or some other technology project? The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Grazia Mohren, vice president of marketing, BizBash Media. Randy Lieberman, Foundation Marketing Group. More info/register.

DC 150

DC Ohio Project Washington 150

WBT Systems

DECEMBER 5, 2017

Over the last few years, inbound marketing has become a key component of association marketing strategy. With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. The increasing use of CRM solutions by associations.

LMS 150

LMS System Survey Email Marketing 150

Reid All About it

DECEMBER 16, 2016

Now that I’m back from the ASAE Technology Conference & Expo , it’s time to get festive. I admit, I’m crazy about my association technology community – such good people. Mon 12/19 at 2 p.m* – Countdown to 2017: Tips for Member Retention into the New Year. What Does 2017 Hold for Chapters?

Project 150

Project Technology Conference Recruiting 150

Blue Sky eLearn

MARCH 20, 2017

If you’ve encountered references to the 2017 Deloitte Global Human Capital Trends report, you might think it is. Is the technology dying? Corporate training represents a large portion of the workforce continuing education market. Market-Facing LMS Solutions are Disrupting the Corporate Market. Yes and No.

LMS 136

LMS System Technology Content 136

Reid All About it

DECEMBER 16, 2016

Now that I’m back from the ASAE Technology Conference & Expo , it’s time to get festive. I admit, I’m crazy about my association technology community – such good people. How to Keep Your Association’s Technology Project on Schedule. What Does 2017 Hold for Chapters? Wed 12/21 at 2 p.m.

Project 150

Project Technology Conference Recruitment 150

Reid All About it

JUNE 9, 2017

Your weekly list of free webinars and events for the association community… My friends at DelCor Technology Solutions have kicked off their 15th Annual.org Community Food Drive to support the Capital Area Food Bank. Many of the criteria also apply to other types of technology too. Host: Marketing General Incorporated.

DC 150

DC Marketing System Report 150

Reid All About it

FEBRUARY 8, 2019

The weekly list of free educational events and resources for the association community… “It’s not the technology that makes your association innovative; it’s what you do with technology,” said WBT Systems. billion robocalls last year, up 46 percent from 2017. They come in waves for me, so obnoxious. Liudas Dapkus, AP ).

Washington 99

Washington DC Charlotte Project 99

Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

Sample 100

Sample Marketing Conference New York 100

Spark Consulting

MARCH 29, 2022

I’ve done some cleanup of those old posts, removing my Cool Technology posts (does anyone really still want to read about whatever tech was new 15 years ago? Here’s the original list: Membership 101: The Welcome Series (2017). 10 Tips for Creating an Effective Marketing Piece (2013). Strategic Planning v.

Tips 150

Tips Survey Marketing Technology 150

Reid All About it

DECEMBER 1, 2017

If you haven’t looked over LinkedIn lately as part of your market research, it’s time you do. Technology isn’t the only success factor. Host: American Marketing Association. Presenter: Mark Bornstein, VP Content Marketing, ON24, Inc. How do you compete in online education if you only have a tiny budget ? 1 CAE credit.

North Carolina 159

North Carolina Chicago Washington DC 159

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions.

DC 232

DC Arlington Virginia America 232

Associations Now

JULY 1, 2019

A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many organizations find issues like ROI and strategic integration hard to solidify. That’s a point that the 2019 Content Fitness Report [registration], from Heinz Marketing and PAN Communications, hits on.

Content 87

Content Marketing Report Tools 87

SilkStart

JANUARY 2, 2018

In 2017, we published 19 blog posts and 10 release notes. 2017 Association Cyber Security Best Practices. Leverage this tool to transform your association marketing. SilkStart Selected as Finalist for 16th Annual VIATEC Technology Awards. SilkStart Selected as Finalist for 16th Annual VIATEC Technology Awards.

Directory 52

Directory Software Survey Tools 52

Reid All About it

JANUARY 6, 2017

I just ordered Tech Success for Associations , a new release (free for ASAE members) from the ASAE Foundation’s Technology Success and Readiness Study. Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

I just ordered Tech Success for Associations , a new release (free for ASAE members) from the ASAE Foundation’s Technology Success and Readiness Study. Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 20, 2017

Inquiring minds want to know: where’s association management software heading in 2017? Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. How we manage our career and go about finding work has radically shifted due to emerging technologies and constantly changing economic conditions. Tue 1/24 at 2 p.m.

LMS 150

LMS Arlington Content Review 150

Reid All About it

JANUARY 20, 2017

Inquiring minds want to know: where’s association management software heading in 2017? Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. How we manage our career and go about finding work has radically shifted due to emerging technologies and constantly changing economic conditions. Tue 1/24 at 2 p.m.

LMS 150

LMS Software Arlington Cost 150

Reid All About it

AUGUST 25, 2017

Something else I could have used—this glossary to AMS lingo from DelCor Technology Solutions plus an explanation of how an AMS works. Not a week goes by that I don’t get excited by the potential of technology. Look out associations, colleges and universities are discovering that there’s money to be made in the lifelong learning market.

Social Media 154

Social Media Survey Tools Innovation 154