Potomac Core

AUGUST 3, 2016

Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members.

Member Engagement 100

Member Engagement Strategy United States Survey 100

Event Industry News

APRIL 20, 2017

Colin Rodger, Head of Event Management at DF Concerts, Alison Church, Event Director at Easyfairs, Ben Willcox, Event Technology Manager for British Gymnastics and Jim Curry, Founder of Exhibitor Smarts, are among the first tranche of judges confirmed for this year’s Event Technology Awards (ETA).

Technology 80

Technology Industry Conference Marketing 80

Higher Logic

OCTOBER 5, 2017

Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. From Dr. Berger, we learned that word-of-mouth marketing and customer engagement are a predictable science, not an artform.

Marketing 184

Marketing Pennsylvania Social Media Content 184

Event Industry News

MAY 11, 2017

Joining the Event Technology Awards judging panel for 2017 is Nick Borelli – Founder at Borelli Strategies. The post Event Technology Awards 2017 Judge’s Spotlight: Nick Borelli appeared first on Event Industry News. He speaks internationally on topics ranging from event […].

Technology 69

Technology Strategy Communications Marketing 69

Event Industry News

NOVEMBER 15, 2016

Welcome to the Event Tech Buyers Guide 2017, and to the latest incarnation of what has become the industry’s trusted source of information on this subject. Over the past five years, the Event Tech sector has exploded, bringing to market hundreds of new products and services that are all aiming to make running events easier […].

Products 103

Products Marketing Industry Technology 103

Mariner

FEBRUARY 9, 2017

The biggest challenge facing associations with chapter networks is "maintaining relevancy in a time where geographic boundaries are made increasingly irrelevant by technology," said one survey respondent in the 2016 Chapter Benchmarking Study [PDF], conducted by our firm, Mariner Management & Marketing, LLC.

Survey 100

Survey Technology Marketing 100

Reid All About it

DECEMBER 2, 2016

If you’re going to the ASAE Technology Conference, like me, and agreed during registration to receive emails from exhibitors, then you’re probably getting several of them a day. 13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Host: Marketing General, Inc.

San Jose 193

San Jose millennials Revenue Recruitment 193

AvidXchange: Association Management

MAY 3, 2017

How do you see regulation, data, and technology (in the commercial real estate industry) intersecting? Technological advancements, demographic shifts, and regulatory developments could bring disruption to the commercial real estate (CRE) industry this year. How will technology and data intelligence transform the industry in the future?

Technology 130

Technology New York City United States Revenue 130

Socious

DECEMBER 22, 2016

Now it’s nearly 2017 and a lot has changed. Just think about technology. It seems like only yesterday we were worried about what would happen when the computers hit the year 2000. I was watching a movie from 2001 recently and one of the main characters had a laptop.

Maine 100

Maine Cost Technology Member Experience 100

Reid All About it

NOVEMBER 25, 2016

Planning an AMS selection/implementation or some other technology project? The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Grazia Mohren, vice president of marketing, BizBash Media. Randy Lieberman, Foundation Marketing Group. More info/register.

DC 189

DC Washington Ohio Project 189

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Ed Salvato, LGBTQ marketing specialist. Quick hits. This is so me. Host: PCMA.

LMS 361

LMS Revenue Tips Strategy 361

Reid All About it

JANUARY 26, 2018

Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. 4 million US jobs are expected to be disrupted by technology and other factors between now and 2026. Make Your Marketing Technology Resolutions for 2018. Keep learning! CB Insights ). World Economic Forum ).

Washington 225

Washington DC millennials Chicago 225

Event Industry News

MAY 25, 2017

Joining the Event Technology Awards judging panel for the first time in 2017 is Nikoleta Notova, Corporate Event Manager at NVIDIA. She was also part Senior Marketing and Events Manager for Metaio […]. She was also part Senior Marketing and Events Manager for Metaio […].

Technology 56

Technology Marketing Industry 56

Event Industry News

DECEMBER 12, 2017

Tag Digital was delighted to be crowned the winner of ‘Best Use of Technology to Market an Event’ at the 2017 Event Tech Awards Tag Digital specialises in PPC within in the global events sector, running campaigns in 46 countries, multiple languages and various time zones. Tag Digital has a track record of producing a […].

Technology 58

Technology Marketing Industry 58

Association Adviser

MAY 25, 2017

There were many great education sessions at ASAE’s 2017 Membership, Marketing & Communications (MM&C) Conference, held earlier this month in Washington, D.C. This year’s event focused on the challenges faced by association marketing professionals and provided tips, trends and programs to help move marketers forward.

Marketing 69

Marketing Guidelines millennials Washington 69

Event Industry News

JUNE 15, 2017

Joining the Event Technology Awards judging team for 2017 is Alison Church, Marketing Director UK & Global at Artexis Easyfairs. The post Event Technology Awards 2017 Judge’s Spotlight: Alison Church appeared first on Event Industry News. She is […].

Technology 53

Technology Conference Marketing Team 53

Nonprofit Marketing Guide

DECEMBER 6, 2016

Fashion essentials change from person to person, but as a nonprofit communicator, you must have these 6 essentials to do your best work in 2017: How to schedule your communication s with editorial calendars and other planning tools. We’ll be covering these 6 topics in-depth in 2017 as part of our All-Access Pass Program.

Communications 74

Communications Discount Course Social Media 74

Association Adviser

DECEMBER 19, 2017

at the 2017 ASAE Technology Conference & Expo held Dec. 12-13, 2017. “‘Is Use an integrated marketing technology platform to harness your association’s data. What basic conversation customization data points should your association look for in a marketing technology platform?

Technology 67

Technology Marketing Cost Tools 67

Reid All About it

JUNE 2, 2017

I’m looking forward to spending a few days next week talking and thinking about association technology. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Are you spending the right amount of money on technology? Ah, the geeky pleasures of life.

Raleigh 150

Raleigh DC Chicago Washington 150

SilkStart

APRIL 12, 2017

April 12th, 2017 (Victoria, BC) – SilkStart, a leading Software-as-a-Service (SaaS) Membership Management Platform, is excited to announce our selection as a finalist for the 16th Annual VIATEC Technology Awards in the category of Technology Company of the Year (1-10 employees). Momentum Dashboard. ABOUT SILKSTART.

Technology 81

Technology Innovation Membership Management Software 81

WBT Systems

APRIL 25, 2017

million open jobs in this country and only 98,000 were added in March 2017. Existing Technology: Between learning management systems (LMS), association management systems (AMSs) and social media, many associations have a robust technology ecosystem in place to support rapidly changing skills-based training and digital badges.

LMS 253

LMS Certificate Library Education 253

Reid All About it

NOVEMBER 3, 2017

WBT Systems explains how to earn long-term loyalty (active loyalty) in the fickle lifelong learning market. Customization” has become a dirty word in association technology and for good reason. Ann McDermott at DelCor Technology Solutions discusses the many perils of customizing association software. Tue 11/7 at 12 p.m.

DC 150

DC Washington Innovation Price 150

Membership Marketing

JULY 20, 2017

The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. In addition the increases reported in total membership counts, the 2017 Membership Marketing Benchmarking Report also highlights continuing strong data on other key membership statistics.

Report 49

Report Marketing millennials Directory 49

Reid All About it

DECEMBER 2, 2016

If you’re going to the ASAE Technology Conference, like me, and agreed during registration to receive emails from exhibitors, then you’re probably getting several of them a day. 13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Host: Marketing General, Inc.

San Jose 150

San Jose millennials Revenue Recruitment 150

Reid All About it

NOVEMBER 10, 2017

Rather than robots thwarting personal interactions, AI technologies could prove integral to keeping our interactions with members valuable and relevant.”. I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. post picks up the relevancy message. 10 CAE credits.

DC 150

DC Washington Tools Education 150

Associations Now

JULY 1, 2019

A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many organizations find issues like ROI and strategic integration hard to solidify. That’s a point that the 2019 Content Fitness Report [registration], from Heinz Marketing and PAN Communications, hits on.

Content 98

Content Marketing Report Tools 98

Event Industry News

MAY 28, 2019

I’ve seen technology and its use at events evolve in that time, including the dos and don’ts when it comes to effectively integrating it into live experiences. We’re now able to help them ensure they maintain consistency of messaging, yet also ensure their campaigns are delivered authentically in local markets. acquired us in 2015.

Technology 95

Technology New York Social Media Products 95

Association Adviser

DECEMBER 19, 2017

at the 2017 ASAE Technology Conference & Expo held Dec. 12-13, 2017. “‘Is Use an integrated marketing technology platform to harness your association’s data. What basic conversation customization data points should your association look for in a marketing technology platform?

Technology 60

Technology Marketing Cost Tools 60

WBT Systems

DECEMBER 5, 2017

Over the last few years, inbound marketing has become a key component of association marketing strategy. With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. The increasing use of CRM solutions by associations.

LMS 150

LMS System Survey Email Marketing 150

Reid All About it

NOVEMBER 25, 2016

Planning an AMS selection/implementation or some other technology project? The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Grazia Mohren, vice president of marketing, BizBash Media. Randy Lieberman, Foundation Marketing Group. More info/register.

DC 150

DC Washington Ohio Project 150

Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

Sample 100

Sample Marketing Conference New York 100

Blue Sky eLearn

MARCH 20, 2017

If you’ve encountered references to the 2017 Deloitte Global Human Capital Trends report, you might think it is. Is the technology dying? Corporate training represents a large portion of the workforce continuing education market. Market-Facing LMS Solutions are Disrupting the Corporate Market. Yes and No.

LMS 136

LMS System Technology Content 136

Reid All About it

DECEMBER 16, 2016

Now that I’m back from the ASAE Technology Conference & Expo , it’s time to get festive. I admit, I’m crazy about my association technology community – such good people. Mon 12/19 at 2 p.m* – Countdown to 2017: Tips for Member Retention into the New Year. What Does 2017 Hold for Chapters?

Project 150

Project Technology Conference Recruitment 150

Reid All About it

DECEMBER 16, 2016

Now that I’m back from the ASAE Technology Conference & Expo , it’s time to get festive. I admit, I’m crazy about my association technology community – such good people. How to Keep Your Association’s Technology Project on Schedule. What Does 2017 Hold for Chapters? Wed 12/21 at 2 p.m.

Project 150

Project Technology Conference Recruitment 150

Event Industry News

AUGUST 24, 2017

Event Tech Live (ETL), which returns to the Old Truman Brewery, East London on 9 November 2017 for its fourth edition, promises more content than ever. The post Event Tech Live 2017 to feature five stages of content appeared first on Event Industry News.

Content 79

Content Industry Conference Marketing 79

Associations Now

SEPTEMBER 21, 2017

The latest edition of Tagoras’ Association Learning + Technology report finds that emerging learning technology is out there, but the problem is that organizations don’t have an effective strategy to put it into play. In the association space, nearly everyone does webinars as part of their digital learning arsenal.

Report 79

Report Technology Mooc Learning Management System 79

Reid All About it

JUNE 9, 2017

Your weekly list of free webinars and events for the association community… My friends at DelCor Technology Solutions have kicked off their 15th Annual.org Community Food Drive to support the Capital Area Food Bank. Many of the criteria also apply to other types of technology too. Host: Marketing General Incorporated.

DC 150

DC Marketing System Report 150