Higher Logic

OCTOBER 9, 2018

For Super Forum 2018, we’re riffing on our familiar motto All Together to bring you all three: Communicate I Collaborate I Elevate. While the words “communicate,” “collaborate,” and “elevate” may sound like buzzwords, we see real value in these concepts – all three represent what we hope will be a top-notch conference.

Communications 48

Communications Conference Content Products 48

Association Adviser

OCTOBER 25, 2017

For the first time in the six-year history of our Association Communications Benchmarking Study, association executives reported that communicating member benefits effectively is more often a challenge than combatting information overload. Jill Andreu, Naylor Association Solutions.

Communications 83

Communications Survey Tools Report 83

Association Adviser

JANUARY 25, 2019

These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. 1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report. is a communication challenge.

Communications 79

Communications Social Media Newsletter Survey 79

Optimist Consulting

MARCH 27, 2016

I was delighted to recently present at CHASE about how to develop your membership marketing strategy. I outline my thoughts below on how to develop a strong membership marketing strategy which will help you grow your membership. Why have a marketing strategy? Challenges for your strategy. “Our Vision. Our Mission.

Strategy 100

Strategy Marketing Analysis Social Media 100

Associations Now

MARCH 26, 2019

If your organization is attuned to a more hands-on customer service strategy, it can be a weird feeling to have to field a response in a Twitter comment or a comment thread on a blog post. But those needs are out there—as well as the need maintain your old lines of customer service communication too.

Strategy 102

Strategy Social Media Maine millennials 102

Association Adviser

JANUARY 24, 2019

This holds particularly true for your association’s print and digital communications. It’s essential for your association to have a clearly defined editorial content strategy if you want to reach your communications goals. Two out of three associations said their members are “too busy” to engage with their communications.

Communications 74

Communications Content Newsletter Directory 74

Association Success

DECEMBER 19, 2018

Associations tend to speak about “the association” as an all-encompassing whole, without thinking about the audience on the other end of their communications. We can look to for-profits for best practices in technology and strategy, while keeping in mind that membership organizations are unique.).

Content 76

Content Strategy Communications Revenue 76

Associations Now

AUGUST 15, 2018

The MemberClicks blog tackles how to block out communication fatigue. Be it social media, emails, forums, or other messaging apps, member communication can be overwhelming—and there is such a thing as “communication fatigue,” which can disengage members completely. — ELGL #CityHallSelfie (@ELGL50) August 14, 2018.

Communications 53

Communications Social Media Review Strategy 53

.orgSource

OCTOBER 29, 2024

Back in 2018, we published Association 4.0: Personalizing content delivery : AI can analyze member preferences to deliver highly relevant content, ensuring that your communications hit the mark every time. AI strategy consulting can provide the guidance you need to develop a tailored approach to AI adoption.

Tools 88

Tools Newsletter Member Engagement Innovation 88

Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., 55% of associations have increased personalization of member communications in the last year. 2018 Membership Marketing Benchmarking Report. 2018 Membership Marketing Benchmarking Report. 2018 Membership Marketing Benchmarking Report.

Newsletter 189

Newsletter Maine Content Examples 189

Delcor

NOVEMBER 26, 2018

ASAE’s 2018 Technology Conference & Expo ( #asaetech18 ) is packed with sessions led by industry experts that will provide valuable information about current technology trends that you can take back and put into action in your own association. Project Management & Strategy. Project Management & Strategy.

Technology 51

Technology Conference Project Analysis 51

Association Adviser

NOVEMBER 6, 2017

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.

Communications 122

Communications Puerto Rico Social Media Newsletter 122

Reid All About it

DECEMBER 1, 2017

Presenters: Jamie Notter, Partner, WorkXO Solutions, and Dan Stark, Director of Product Strategy, NimbleUser/Community Brands and former association executive. 2018 Industry Forecast: Strategies & Tips for the Year Ahead. Less Talk, More Action: How to Turn your Communications Shortcomings into an Actionable Plan.

North Carolina 158

North Carolina Chicago Washington DC 158

Higher Logic

SEPTEMBER 6, 2018

We recently released the 2018 State of Marketing Automation: Association Benchmark Report , which reported the three most popular automated campaigns for associations: New member onboarding. According to our 2018 Report, there was a 262 percent increase in the number of campaigns triggering a single email message to its recipients.

Marketing 250

Marketing Tips Communications Report 250

AssociationChat

OCTOBER 23, 2024

The timeline of events is particularly relevant to association leaders: Marriott detected a breach in 2018 that occurred in 2014, suggesting a significant gap in their security monitoring capabilities. Incident Response Do we have a clearly defined incident response plan that includes communication protocols for members and stakeholders?

Leadership 52

Leadership Recruiting Recruitment Technology 52

Higher Logic

APRIL 25, 2019

In the months leading up to the event, we shared content like this: Super Forum 2018: We’re Back, and Better Than Ever. Communicate, Collaborate, Elevate: 3 Big Reasons Why You Should Attend Super Forum 2018. Award-Winning Success Stories from Super Forum 2018. Monitor social media feeds + hashtags.

Massachusetts 226

Massachusetts Newsletter Social Media Conference 226

Associations Now

MAY 6, 2019

When things like this happen, even if they expose deeper problems as this incident did, it’s worth pondering after the fact what worked well, even during a period of significant failure—and for Mozilla, that appears to have been their social media strategy. Among those: Treat it like a strategic problem.

Social Media 93

Social Media Communications Certificate Maine 93

Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Hear real-world examples of business leaders and brands that understand the secret of actionable communication. Presenters: Ambika Samarthya-Howard (moderator), Head of Communications at Praekelt.org. More info/register.

Video 285

Video Washington Social Media DC 285

Reid All About it

JANUARY 11, 2019

All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel. Hear our executive team discuss the technology trends that grew over 2018 and what they expect in nonprofit technology in 2019. A+ Strategies for C-Suite Communications (Alexandria VA Brown Bag).

DC 276

DC Washington Learning Management System LMS 276

Higher Logic

JUNE 12, 2018

The truth is that online communities are doing well (really well). Last year alone, communities generated a 2,374% increase in return on investment (ROI), according to the State of Community Management 2018 Report. Focus on the business impact of your community management role. use ROI to change roadmap priorities.

Resources 136

Resources Report Strategy Leadership 136

Reid All About it

NOVEMBER 30, 2018

The weekly list of free educational events and resources for the association community… If you’re going to the ASAE Technology Conference next week and see my name badge walking toward you, snap me out of my daze, I mean, big thoughts, and say hello. Before you go, check out DelCor’s Guide to the 2018 ASAE Technology Conference.

Innovation 191

Innovation Technology DC Tips 191

Reid All About it

JANUARY 26, 2018

This time, Sohini Baliga, a communications expert from the charitable fundraising world, joined Elizabeth to address three major areas where charities are way ahead of associations. Make Your Marketing Technology Resolutions for 2018. Five-Steps to a CME Digital Content Strategy. Behind the Scenes: 2018 Convening Leaders LIVE.

DC 225

DC Washington millennials Chicago 225

Reid All About it

DECEMBER 21, 2018

WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest. Hear real-world examples of business leaders and brands that understand the secret of actionable communication. Presenters: Ambika Samarthya-Howard (moderator), Head of Communications at Praekelt.org. CAE credit.

Email Marketing 175

Email Marketing Social Media Library millennials 175

.orgCommunity

DECEMBER 6, 2017

Adopt governance systems in which volunteer leaders can rapidly make decisions that focus resources on the biggest opportunities and threats to members, keep customer interests—not individual interests—in mind, and have a clear understanding the delineation in board and management roles about strategy and operations. The post Association 4.0:

Tips 40

Tips Technology Social Media Process 40

Association Adviser

NOVEMBER 29, 2018

According to the 2018 Association Communications Benchmarking Study, one of the top reasons for declining reader engagement with association publications revolves around members’ full schedules. Furthermore, 4 in 5 associations explain that at least half of their communications go unread. The Benefits of eNewsletter Briefings.

Newsletter 101

Newsletter Social Media Communications New York 101

Potomac Core

FEBRUARY 28, 2018

Associations who customize their advocacy strategies will remain relevant. It also requires ongoing member interaction, and Industry focused research to develop and implement Customized Advocacy strategies. On February 14, 2018, the U.S. How Associations Build Their Own Customized Advocacy Strategies. percent or $373.7

California 132

California Analysis DC Products 132

Potomac Core

OCTOBER 30, 2018

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. As part of the organization’s broader Industry promotion strategy, the organization recently released customer survey research and also produced the video, “We Are the Cold Chain”. Robert Newsome.

Industry 164

Industry Analysis Committee Team 164

Association Adviser

OCTOBER 23, 2018

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. There are many awards contests for which association communications are eligible.

Newsletter 84

Newsletter Communications Press Release Social Media 84

CMA Solutions

AUGUST 31, 2022

A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. hours per week in 2018. Let’s take a look at how you can bring your brand to life with a strong video marketing strategy: 9 Best Business Video Ideas 1. It’s more than a photo. It’s more than words. All the above!

Video 52

Video Marketing Strategy New Jersey 52

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. With this data, direct your communications to them precisely based on their web behavior and online community data using marketing automation. Reason #5: Forgot to Renew.

Tools 258

Tools eBook Report Learning Management System 258

Reid All About it

DECEMBER 7, 2018

Mon 12/10 at 1 p.m.* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition. Hear the 2018 award winners detail the process of carrying out their project, challenges and successes, and what made them decide to submit for the Gold Circle Award. Payroll for Nonprofits & Libraries: 2018 Law Changes that Affect You.

Washington 186

Washington DC Library Tips 186

.orgSource

SEPTEMBER 17, 2024

In 2018, my business partner, Kevin Ordonez, and I wrote our book, “Association 4.0—Positioning MTI initiatives are deeply informed by strategy. While MTI maximizes technology to communicate more effectively with members, it also focuses on their future expectations—especially those of its largest demographic, Generation X.

Phoenix 88

Phoenix Recruiting Recruitment Technology 88

Higher Logic

MAY 3, 2018

But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy. When a Gmail user clicks this "Unsubscribe" button, they’re automatically unsubscribed from all email communications from this sender, no questions asked.

Marketing 149

Marketing Communications Content Report 149

Ungrated

JULY 24, 2023

CAI recently was recognized for excellence with four awards by Association Media & Publishing, a premier membership organization serving the needs of association publishers, communication professionals, and designers. Now in its 43rd year, the 2023 EXCEL Awards program presented 211 awards across 74 categories for work produced in 2022.

Newsletter 52

Newsletter Maine Resources Communications 52

Associations Now

DECEMBER 20, 2018

Also: how to communicate a membership dues increase. If your association is rethinking its business strategy, the end result might require large organizational changes. Research on organizational change shows that in order to lead a successful transformation, leaders need to communicate empathetically.

Price 86

Price Communications Social Media Team 86

WBT Systems

MAY 15, 2018

We’ll show you how it’s done by other associations during a webinar on Wednesday, May 23, 2018 at 1 p.m. that we’re hosting with our friends at Talented Learning: How to Scale Online Learning: B2B Market Strategies for Associations. for How to Scale Online Learning: B2B Market Strategies for Associations.

Education 155

Education Mooc Course Revenue 155

Velvet Chainsaw

OCTOBER 12, 2018

We were discussing their marketing and communication strategies for their event. I explained that a blog platform is worth considering as the home base or hub for the inbound strategy. As you work through your inbound strategy, consider having multiple contributors for your blog. Outbound Marketing.

Conference 85

Conference millennials Social Media Newsletter 85