Reid All About it

JANUARY 11, 2019

All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel. Hear our executive team discuss the technology trends that grew over 2018 and what they expect in nonprofit technology in 2019. A+ Strategies for C-Suite Communications (Alexandria VA Brown Bag).

DC 276

DC Washington Learning Management System LMS 276

Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., 55% of associations have increased personalization of member communications in the last year. 2018 Membership Marketing Benchmarking Report. 2018 Membership Marketing Benchmarking Report. 2018 Membership Marketing Benchmarking Report.

Newsletter 189

Newsletter Maine Content Marketing 189

Higher Logic

APRIL 25, 2019

In the months leading up to the event, we shared content like this: Super Forum 2018: We’re Back, and Better Than Ever. Communicate, Collaborate, Elevate: 3 Big Reasons Why You Should Attend Super Forum 2018. Award-Winning Success Stories from Super Forum 2018. Monitor social media feeds + hashtags.

Massachusetts 226

Massachusetts Newsletter Social Media Conference 226

Reid All About it

JANUARY 26, 2018

This time, Sohini Baliga, a communications expert from the charitable fundraising world, joined Elizabeth to address three major areas where charities are way ahead of associations. Make Your Marketing Technology Resolutions for 2018. Five-Steps to a CME Digital Content Strategy. Behind the Scenes: 2018 Convening Leaders LIVE.

DC 225

DC Washington millennials Chicago 225

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. With this data, direct your communications to them precisely based on their web behavior and online community data using marketing automation. Reason #5: Forgot to Renew.

Tools 258

Tools eBook Report Learning Management System 258

Optimist Consulting

MARCH 27, 2016

I was delighted to recently present at CHASE about how to develop your membership marketing strategy. I outline my thoughts below on how to develop a strong membership marketing strategy which will help you grow your membership. Why have a marketing strategy? Challenges for your strategy. “Our Vision. Our Mission.

Strategy 100

Strategy Marketing Analysis Social Media 100

Association Adviser

OCTOBER 25, 2017

For the first time in the six-year history of our Association Communications Benchmarking Study, association executives reported that communicating member benefits effectively is more often a challenge than combatting information overload. Jill Andreu, Naylor Association Solutions.

Communications 83

Communications Survey Tools Report 83

Associations Now

APRIL 23, 2020

Internal messaging can take advantage of strategies similar to those used in email marketing, such as consistent scheduling, link tracking, and segmenting. A few tips for improving your internal communications right now: Work on your voice and branding. Enable two-way communication. Keep an eye on open rates.

Email Marketing 106

Email Marketing Strategy Marketing Communications 106

Reid All About it

DECEMBER 1, 2017

Presenters: Jamie Notter, Partner, WorkXO Solutions, and Dan Stark, Director of Product Strategy, NimbleUser/Community Brands and former association executive. 2018 Industry Forecast: Strategies & Tips for the Year Ahead. Less Talk, More Action: How to Turn your Communications Shortcomings into an Actionable Plan.

North Carolina 159

North Carolina Chicago Washington DC 159

Association Adviser

APRIL 19, 2018

Like the ocean, the association community is always in motion. Novel ways of communicating with members develop while outdated channels fade away. New generations of potential members arrive on the scene eager to participate but with communication preferences different from the old guard.

Survey 60

Survey Communications Maine Report 60

Association Adviser

NOVEMBER 6, 2017

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.

Communications 122

Communications Puerto Rico Social Media Newsletter 122

Associations Now

MARCH 26, 2019

If your organization is attuned to a more hands-on customer service strategy, it can be a weird feeling to have to field a response in a Twitter comment or a comment thread on a blog post. But those needs are out there—as well as the need maintain your old lines of customer service communication too.

Strategy 100

Strategy Social Media Maine millennials 100

Reid All About it

NOVEMBER 30, 2018

The weekly list of free educational events and resources for the association community… If you’re going to the ASAE Technology Conference next week and see my name badge walking toward you, snap me out of my daze, I mean, big thoughts, and say hello. Before you go, check out DelCor’s Guide to the 2018 ASAE Technology Conference.

Innovation 191

Innovation Technology DC Tips 191

Association Adviser

JANUARY 25, 2019

These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. 1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report. is a communication challenge.

Communications 79

Communications Social Media Newsletter Survey 79

Reid All About it

DECEMBER 21, 2018

WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest. Hear real-world examples of business leaders and brands that understand the secret of actionable communication. Presenters: Ambika Samarthya-Howard (moderator), Head of Communications at Praekelt.org. CAE credit.

Email Marketing 175

Email Marketing Social Media Library millennials 175

Reid All About it

DECEMBER 7, 2018

Mon 12/10 at 1 p.m.* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition. Hear the 2018 award winners detail the process of carrying out their project, challenges and successes, and what made them decide to submit for the Gold Circle Award. Payroll for Nonprofits & Libraries: 2018 Law Changes that Affect You.

Washington 186

Washington DC Library Tips 186

Higher Logic

JUNE 12, 2018

The truth is that online communities are doing well (really well). Last year alone, communities generated a 2,374% increase in return on investment (ROI), according to the State of Community Management 2018 Report. Focus on the business impact of your community management role. use ROI to change roadmap priorities.

Resources 136

Resources Report Strategy Leadership 136

Potomac Core

FEBRUARY 28, 2018

Associations who customize their advocacy strategies will remain relevant. It also requires ongoing member interaction, and Industry focused research to develop and implement Customized Advocacy strategies. On February 14, 2018, the U.S. How Associations Build Their Own Customized Advocacy Strategies. percent or $373.7

California 132

California Analysis DC Products 132

Reid All About it

OCTOBER 19, 2018

Tue 10/23 at 12 p.m.* – 4 Communication Strategies for Agile Success. Communication is one of the primary roadblocks to Agile transformation, and one that you likely experience if your organization practices Agile. Find out how to build a badging program that communicates proof of skills learned outside of the classroom.

Arlington 34

Arlington Austin Maryland Communications 34

Association Success

DECEMBER 19, 2018

Associations tend to speak about “the association” as an all-encompassing whole, without thinking about the audience on the other end of their communications. We can look to for-profits for best practices in technology and strategy, while keeping in mind that membership organizations are unique.).

Content 76

Content Strategy Communications Revenue 76

Association Adviser

JANUARY 24, 2019

This holds particularly true for your association’s print and digital communications. It’s essential for your association to have a clearly defined editorial content strategy if you want to reach your communications goals. Two out of three associations said their members are “too busy” to engage with their communications.

Communications 74

Communications Content Newsletter Directory 74

Higher Logic

FEBRUARY 27, 2018

As a remedy, the communications team looked for a way to connect people within – and across – businesses. The goal: strengthen communications, create a shared culture, and invigorate employees around a shared mission through an intranet. Remote employees also had a hard time even connecting with their own brands.

Kansas City 180

Kansas City Library Kansas Team 180

Reid All About it

MARCH 16, 2018

Some quick hits before we get to the list of free webinars: Blogging is still alive and well in 2018—and for good reason. How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and social media? Digital Marketing Strategies for the Event Planner, Part 1. Get It Write ).

eBook 46

eBook Social Media DC Content 46

Potomac Core

OCTOBER 30, 2018

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. As part of the organization’s broader Industry promotion strategy, the organization recently released customer survey research and also produced the video, “We Are the Cold Chain”. Robert Newsome.

Industry 164

Industry Analysis Committee Team 164

Potomac Core

APRIL 23, 2019

Practice Transparent ROI – Frequently seek insights and communicate progress on investments made to grow the Industry with Board members. Some leaders already acknowledge that relevance by itself can’t be a winning strategy in a dynamic business environment.

Recruitment 188

Recruitment Recruiting System Industry 188

Reid All About it

MAY 11, 2018

The Three Essential Elements of Effective Inbound Strategy. Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint. Get the down low on what exactly GDPR is and what you and your organization should ensure is in place for compliance by May 25, 2018. More info/register. Host: Billhighway. Tue 5/15 at 1 p.m.

DC 30

DC Washington Project Member Engagement 30

Associations Now

MAY 6, 2019

When things like this happen, even if they expose deeper problems as this incident did, it’s worth pondering after the fact what worked well, even during a period of significant failure—and for Mozilla, that appears to have been their social media strategy. Among those: Treat it like a strategic problem.

Social Media 89

Social Media Communications Certificate Maine 89

Higher Logic

MAY 3, 2018

But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy. When a Gmail user clicks this "Unsubscribe" button, they’re automatically unsubscribed from all email communications from this sender, no questions asked.

Marketing 149

Marketing Communications Content Report 149

Association Adviser

NOVEMBER 29, 2018

According to the 2018 Association Communications Benchmarking Study, one of the top reasons for declining reader engagement with association publications revolves around members’ full schedules. Furthermore, 4 in 5 associations explain that at least half of their communications go unread. The Benefits of eNewsletter Briefings.

Newsletter 101

Newsletter Social Media Communications New York 101

Reid All About it

AUGUST 31, 2018

Learn three proven strategies to sign new members during your next big conference. Engaging Learners with Video: Passive and Active Engagement Strategies. Learn what passive and active engagement are, and explore multiple engagement strategies and their impact on video outcomes. Strategies for Pricing Customer Education.

Chicago 37

Chicago LMS Washington Tools 37

WBT Systems

MAY 15, 2018

We’ll show you how it’s done by other associations during a webinar on Wednesday, May 23, 2018 at 1 p.m. that we’re hosting with our friends at Talented Learning: How to Scale Online Learning: B2B Market Strategies for Associations. for How to Scale Online Learning: B2B Market Strategies for Associations.

Education 155

Education Mooc Course Revenue 155

AssociationChat

MARCH 28, 2023

How can association leaders use valuegraphics for making better decisions about everything from strategy to marketing? In 2018, Inc. Why Values Are the Future of Data and Demographic Stereotypes Must Die David Allison The post Valuegraphic Strategy for a Values-Driven World appeared first on Association Chat.

Strategy 64

Strategy Project Marketing Leadership 64

Reid All About it

DECEMBER 15, 2017

Make journaling one of the best things you do in 2018—14 ways to make that habit stick. Is your organization actually set up to support your strategy? Sig VanDamme, Membership Software Evangelist, Community Brands. – How to Use Social Insights to Build a Content Strategy. ( Indiana SAE ). Email is not dead.

Indiana 150

Indiana Technology Content Strategy 150

Association Adviser

OCTOBER 23, 2018

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. There are many awards contests for which association communications are eligible.

Newsletter 84

Newsletter Communications Press Release Social Media 84

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Reid All About it

NOVEMBER 23, 2018

Every organization should have a strategy for tapping into the needs, wants and buying power of their older customers —and members. When is it time for a content strategy update? Presenters: Andy Hicken, Director of Quality and Strategy at Web Courseworks. – Community Management Roundtable. Blue Avocado ).

DC 170

DC Video Washington Strategy 170

Higher Logic

FEBRUARY 27, 2018

As a remedy, the communications team looked for a way to connect people within – and across – businesses. The goal: strengthen communications, create a shared culture, and invigorate employees around a shared mission through an intranet. Remote employees also had a hard time even connecting with their own brands.

Kansas City 136

Kansas City Library Kansas Team 136