2018 Email Marketing Revenue 
Higher Logic
DECEMBER 5, 2017
Going far beyond email and electronic communication, this new law covers all aspects of data privacy and has been hailed as the most important such regulation in 20 years. Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. First, a little history. GDPR’s Privacy Protections.
Nonprofit Marketing Guide
NOVEMBER 17, 2020
According to the 2019 Email Deliverability Benchmarks Study by EveryAction, a little over 20% of nonprofit emails were delivered to spam folders monthly costing nonprofits $92.8 million in 2018. This past election cycle, several emails from candidates I supported ended up in spam even though I had donated to them.
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Higher Logic
OCTOBER 24, 2018
I’m not here to tell you exactly what the best email design is (that’s pretty subjective anyway), but I am here to strengthen your knowledge of the basics with critical tips and inspiration based on my experience as an email marketer in the association and B2B demand generation world.
Event Industry News
JANUARY 9, 2020
During his time with us, he discussed how the venue utilises digital marketing to drive revenue and increase exposure. Charlie is the first head of digital at the ICC Belfast, having joined in April 2018.
Reid All About it
JULY 13, 2018
A really good list of email marketing best practices. 30 Revenue-Generating Ideas in 40 minutes. Uncover new ideas for generating revenue from your events. Explore pricing and marketing practices that will lead to success. The 2018 Membership Marketing Benchmarking Report. Harvard Business Review ).
Nonprofit Marketing Guide
JANUARY 15, 2020
Nonprofits that ignore email engagement and list management best practices will soon find that what used to be an effective communications tool has become utterly unreliable and perhaps even useless. Because if you don’t manage your email marketing for engagement, your deliverability will go down.
Reid All About it
APRIL 13, 2018
Does your email marketing program deliver the way you want it to? Whatever your answer, check out the helpful email deliverability tips from Ernie Smith at Associations Now. Using Lean Innovation to Identify New Revenue Streams and Increase Member Engagement (Alexandria VA). Yes, no, maybe so? It’s a one-two punch. .
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