Remove 2018 Remove Email Marketing Remove Revenue
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An Introduction to the EU Global Data Protection Regulation

Higher Logic

Going far beyond email and electronic communication, this new law covers all aspects of data privacy and has been hailed as the most important such regulation in 20 years. Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. First, a little history. GDPR’s Privacy Protections.

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How to Get Your Email Marketing in Shape for Year-End Campaigns

Nonprofit Marketing Guide

According to the 2019 Email Deliverability Benchmarks Study by EveryAction, a little over 20% of nonprofit emails were delivered to spam folders monthly costing nonprofits $92.8 million in 2018. This past election cycle, several emails from candidates I supported ended up in spam even though I had donated to them.

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17 Essential Email Design Tips + Inspiration for the Non-Designer

Higher Logic

I’m not here to tell you exactly what the best email design is (that’s pretty subjective anyway), but I am here to strengthen your knowledge of the basics with critical tips and inspiration based on my experience as an email marketer in the association and B2B demand generation world.

Tips 89
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Podcast: Digital marketing at ICC Belfast to drive revenue & exposure

Event Industry News

During his time with us, he discussed how the venue utilises digital marketing to drive revenue and increase exposure. Charlie is the first head of digital at the ICC Belfast, having joined in April 2018.

Revenue 61
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Association Brain Food Weekly: 7.13.18

Reid All About it

A really good list of email marketing best practices. 30 Revenue-Generating Ideas in 40 minutes. Uncover new ideas for generating revenue from your events. Explore pricing and marketing practices that will lead to success. The 2018 Membership Marketing Benchmarking Report. Harvard Business Review ).

DC 37
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The Nonprofit Email Apocalypse is Coming

Nonprofit Marketing Guide

Nonprofits that ignore email engagement and list management best practices will soon find that what used to be an effective communications tool has become utterly unreliable and perhaps even useless. Because if you don’t manage your email marketing for engagement, your deliverability will go down.

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Association Brain Food Weekly: 4.13.18

Reid All About it

Does your email marketing program deliver the way you want it to? Whatever your answer, check out the helpful email deliverability tips from Ernie Smith at Associations Now. Using Lean Innovation to Identify New Revenue Streams and Increase Member Engagement (Alexandria VA). Yes, no, maybe so? It’s a one-two punch. .

DC 30