YourMembership

SEPTEMBER 7, 2018

Based on the latest research by Community Brands, the 2018 Member Education and Career Development Report analyzes the importance of connecting your members’ learning achievements to open career opportunities within your industry niche. The bottom line: Your members want their associations to help them develop professionally.

Education 239

Education Report Industry Recruiting 239

Higher Logic

APRIL 25, 2019

In the months leading up to the event, we shared content like this: Super Forum 2018: We’re Back, and Better Than Ever. Communicate, Collaborate, Elevate: 3 Big Reasons Why You Should Attend Super Forum 2018. Award-Winning Success Stories from Super Forum 2018. Monitor social media feeds + hashtags.

Massachusetts 226

Massachusetts Newsletter Social Media Conference 226

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. This is precisely why you can, and should , be addressing these top reasons members aren’t renewing: 37% of associations report l ack of engagement with the organization.

Tools 258

Tools eBook Report Learning Management System 258

Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts. This payment method has expanded over the years.

Marketing 76

Marketing Analysis Recruitment Recruiting 76

Reid All About it

DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.

Washington 186

Washington DC Library Tips 186

Reid All About it

AUGUST 24, 2018

Chandar Pattabhiram suggests building a tribe by using evangelistic marketing, community intelligence and, my favorite, educational marketing. A few quick hits before we get to this week’s list of free webinars: Facebook page engagement has dropped 50%, according to new data. Presenter: Brooke Gracey, Marketing Manager, Cvent.

Chicago 37

Chicago Washington Innovation Charlotte 37

Reid All About it

FEBRUARY 2, 2018

The weekly list of free educational events for the association community… Amanda Kaiser (aka Smooth The Path) and Dynamic Benchmarking just published the New Member Engagement Study. – 2018 Convening Leaders Rebroadcast. Webinar Marketing Predictions for 2018. Host: American Marketing Association.

Chicago 93

Chicago Nashville DC eBook 93

GrowthZone

AUGUST 14, 2018

Entries were received from an array of organizations and the winners were selected by a distinguished panel, including Membership Expert, Mary Byers, AMS expert, Ashwin Tutak, and GrowthZone Senior VP of Marketing, John Cook. Entries were judged on creativity, industry impact, value to association, value to members, and replicability.

CA 74

CA Charlotte Pennsylvania Innovation 74

Reid All About it

JULY 13, 2018

Two good articles about LinkedIn: Chuck Hester, a LinkedIn expert, explains how to use the platform for content marketing. A really good list of email marketing best practices. Explore pricing and marketing practices that will lead to success. The 2018 Membership Marketing Benchmarking Report. HubSpot ). . –

DC 37

DC Washington Member Engagement System 37

Nimble AMS

MAY 19, 2021

Here’s a recent story of how one of our clients is expanding member engagement using Nimble Communities. The American Ceramic Society (ACerS) began using Nimble AMS in 2018 to manage their association. Nimble Communities allows associations to easily set up and host a branded online member community. Download now.

Member Engagement 78

Member Engagement Case Study Software Team 78

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Millennial member engagement.

millennials 150

millennials Resources North Carolina Certificate 150

Reid All About it

NOVEMBER 17, 2017

Ok, so you’re on board with content marketing, but then you run into the silo problem. Marcia Riefer Johnston at Content Marketing Institute writes about tearing down silos to create a culture of content. – What to Budget for in 2018: Web, Mobile, Social. American Engagement Index 2017: Increasing ROI. 1 CAE credit.

Revenue 180

Revenue Conference Education Content 180

Delcor

OCTOBER 22, 2018

Don’t Get Ambushed by Cyber Security Attacks Monday, October 29, 2018 | 11:00 AM – 12:00 PM | Room: Independence FG | Content Leader: William Tanenbaum, Shareholder and Practice Co-chair, Polsinelli. Here’s our list of can’t-miss sessions and additional resources. Cybersecurity for Associations. A@W Cybersecurity Sessions. A@W Data Sessions.

Resources 67

Resources Analysis Cost Content 67

Reid All About it

MAY 11, 2018

If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. Learn what it means to make your website sales-ready, how to use clearly defined buyer personas, and why you need a properly configured marketing automation. Host: American Marketing Association. More info/register. 1 CMP credit.

DC 30

DC Washington Project Member Engagement 30

Reid All About it

JULY 20, 2018

What does it take to be an association CIO in 2018? The 2018 Membership Marketing Benchmarking Report. Hear about the findings from the 10th anniversary edition of the Membership Marketing Benchmarking Report. Host: Marketing General, Inc. Promote Your Content Effectively to Drive Member Engagement.

LMS 30

LMS DC Washington Chicago 30

Associations Now

SEPTEMBER 24, 2019

Leverage LinkedIn as a marketing tool to drive brand awareness. The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy.”. “The The post Daily Buzz: LinkedIn Marketing 101 appeared first on Associations Now. Who are these people?

Marketing 77

Marketing Analysis Social Media Report 77

Association Adviser

NOVEMBER 7, 2018

How to Keep Members’ Attention through Your Association Communications. Learn about the state of association communications from the 2018 Association Communications Benchmarking study as well as important recommendations to help you improve your communications program.

Member Engagement 60

Member Engagement Communications Team Examples 60

Reid All About it

JUNE 8, 2018

Email is the overlooked backbone of successful content marketing and SEO strategies. Marketing Land ). and how to get the right statistics to prevent national and chapter level members from leaving. How Your Organization Can Use AI to Increase Member Engagement Right Now. Which strategies are marketers using?

Cleveland 31

Cleveland DC Washington Press Release 31

YourMembership

SEPTEMBER 20, 2018

This past spring, I had the pleasure of speaking at Community Brands Xperience 2018 conference on the topic of Identifying Your Most Loyal Members. The session exposed findings from the Community Brands’ 2017 Member Loyalty Study.

Survey 165

Survey Conference Organization Member Engagement 165

Association Adviser

APRIL 19, 2018

The associations who know how to successfully execute thoughtful and integrated communications strategies tend to see better member engagement and retention. The 2018 Association Communications Benchmarking Survey will provide this type of data. Seeing how your responses compare to your peers in similarly situated associations.

Survey 60

Survey Communications Maine Report 60

Aptify

APRIL 4, 2018

Time for you to get a focused look at how Community Brands is leveling the playing field between for-profits and purpose-driven organizations, and investing in underserved markets and technologies. Innovating for Year-Round Member Engagement. The post Xperience 2018: What to expect. The Psychology of Online Fundraising.

Innovation 56

Innovation Florida Technology millennials 56

Reid All About it

NOVEMBER 10, 2017

Presenter: Amanda Kaiser, Member Engagement Expert, Smooth The Path. Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Discuss what worked, share lessons learned, and talk about what we’re planning for 2018. Tue 11/14 at 8:30 a.m.

DC 150

DC Washington Tools Education 150

Potomac Core

OCTOBER 30, 2018

Offerings that reflect the Industry approach includes advocacy, Industry promotion, consumer boat shows, market research, and a trade show. This recognition was announced in February 2018 and reflects years’ long work by all the Associations participating in the Outdoor Recreation Roundtable. Robert Newsome. Nicole Vasilaros.

Industry 164

Industry Analysis Committee Team 164

Higher Logic

MAY 3, 2018

But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy. It’s tough news for most marketers – this new feature affects A LOT of users, not the minority of your email list: 1.2 If not, you soon might. Personalize your emails.

Marketing 149

Marketing Communications Content Report 149

Reid All About it

OCTOBER 19, 2018

A Balanced Approach to Member Engagement: How to Keep Members’ Attention Through Your Association Communications. Learn about the state of association communications from the 2018 Association Communications Benchmarking Study , including challenges, new trends and areas of progress. Tue 10/23 at 2 p.m. –

Arlington 34

Arlington Austin Maryland Communications 34

Reid All About it

JUNE 14, 2019

Why Content Marketing Is Key in B2B Lead Generation Efforts. Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. More info/register.

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

Associations Now

JANUARY 15, 2019

The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. And it seems to me that this is a strategy that membership teams can adapt to shape future member engagements. Look for smart opportunities to resurface.

Content 108

Content Social Media Member Engagement Team 108

Potomac Core

APRIL 23, 2019

Executives leading this transformational effort employ an adaptive model with far reaching world views because they: See their Associations as market movers – Challenging their own thinking and rapidly embracing opportunities to help members consistently solve their problems. These factors acknowledge GCCA’s role as market movers.

Recruitment 188

Recruitment Recruiting System Industry 188

Mariner Management

OCTOBER 20, 2019

Associations are increasingly viewing chapters as a critical element of their membership engagement strategy. In the 2019 Benchmarking Report, member engagement rose even higher on the list of strategic importance of chapter programs. What does the 2019 data tell us?

Member Engagement 48

Member Engagement Report Marketing Examples 48

Reid All About it

FEBRUARY 16, 2018

Learn why leaders and employers should prioritize their employees’ well-being as one of the most effective ways to make broader impact in 2018. Ultimate Member Engagement: The Power of Data-Driven Decision Making. Take away tips and tools to fuel extra-mile performance throughout 2018 and beyond. Wed 2/21 at 1 p.m.

DC 150

DC Washington Recruiting Recruitment 150

Higher Logic

SEPTEMBER 5, 2018

During our latest Champion Program Summer Challenge, we asked our clients to share their best tips for attending Super Forum 2018 in Higher Logic’s own community, the Higher Logic Users Group (HUG). This year, we not only have tactical and strategic online community sessions, but we’ll also offer a whole host of marketing automation sessions.

Tips 120

Tips California Marketing Content 120

Reid All About it

AUGUST 31, 2018

Jimmy Daly at Animalz writes about five content marketing power laws that will help you reach your marketing (and business) goals. A few quick hits before we get to this week’s list of free webinars: Why listening to members is crucial to becoming an indispensable part of their lives. More info/register. Tue 9/4 at 2:30 p.m.

Chicago 37

Chicago LMS Washington Tools 37

Potomac Core

FEBRUARY 28, 2018

On February 14, 2018, the U.S. Despite strong growth forecasts member company CEO’s have a less robust view after 2018. From now on member companies will seek out those Associations that deliver business impact. Yes, it’s important to remember in 2018 that Members Hire Associations and Members Fire Associations.

California 132

California Analysis DC Products 132

Reid All About it

NOVEMBER 2, 2018

Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Many of my content marketer friends, acquaintances, and clients will appreciate this one. Marketing Trends to Watch for in 2019. Host: American Marketing Association.

Chicago 38

Chicago DC Tools Content 38

Potomac Core

DECEMBER 27, 2017

Members hire Associations, Members fire Associations is what the new mantra will be for Association Executives in 2018. The evolving external environment is continually redefining how member executives assess the impact of their memberships. Will not be hired by your prospective members.

America 119

America Products Boston United States 119

Higher Logic

DECEMBER 2, 2019

Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. The Facebook group seemed to meet a real need for marketers to connect and share advice, memes, and strategies, and engagement is high. Marketers want inspiration for new campaigns.

Examples 156

Examples Software Newsletter Review 156

Eric Lanke

JANUARY 7, 2019

Amanda Kaiser on her Smooth the Path blog had a good reminder last month for all us association professionals about the importance of speaking to members in a language they understand. In Association Marketing: They Said/We Said , Kaiser says: "When members talk about the value of their membership they tend to talk about outcomes.

Marketing 113

Marketing Cost Team Education 113