Mariner Management

OCTOBER 20, 2019

Associations are increasingly viewing chapters as a critical element of their membership engagement strategy. In the 2019 Benchmarking Report, member engagement rose even higher on the list of strategic importance of chapter programs. What does the 2019 data tell us?

Member Engagement 48

Member Engagement Report Marketing Examples 48

GrowthZone

AUGUST 14, 2018

Entries were received from an array of organizations and the winners were selected by a distinguished panel, including Membership Expert, Mary Byers, AMS expert, Ashwin Tutak, and GrowthZone Senior VP of Marketing, John Cook. Entries were judged on creativity, industry impact, value to association, value to members, and replicability.

CA 74

CA Charlotte Pennsylvania Innovation 74

Delcor

OCTOBER 22, 2018

Don’t Get Ambushed by Cyber Security Attacks Monday, October 29, 2018 | 11:00 AM – 12:00 PM | Room: Independence FG | Content Leader: William Tanenbaum, Shareholder and Practice Co-chair, Polsinelli. Here’s our list of can’t-miss sessions and additional resources. Cybersecurity for Associations. A@W Cybersecurity Sessions. A@W Data Sessions.

Resources 67

Resources Analysis Cost Content 67

Aptify

APRIL 4, 2018

Time for you to get a focused look at how Community Brands is leveling the playing field between for-profits and purpose-driven organizations, and investing in underserved markets and technologies. Innovating for Year-Round Member Engagement. The post Xperience 2018: What to expect. The Psychology of Online Fundraising.

Innovation 56

Innovation Florida Technology millennials 56

Associations Now

SEPTEMBER 24, 2019

Leverage LinkedIn as a marketing tool to drive brand awareness. The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy.”. “The The post Daily Buzz: LinkedIn Marketing 101 appeared first on Associations Now. Who are these people?

Marketing 81

Marketing Analysis Social Media Report 81

Association Adviser

APRIL 19, 2018

The associations who know how to successfully execute thoughtful and integrated communications strategies tend to see better member engagement and retention. The 2018 Association Communications Benchmarking Survey will provide this type of data. Seeing how your responses compare to your peers in similarly situated associations.

Survey 60

Survey Communications Maine Report 60

.orgSource

OCTOBER 29, 2024

Back in 2018, we published Association 4.0: Personalized Member Engagement AI enables associations to create personalized member experiences that can dramatically improve satisfaction and retention. Because AI often impacts long-term growth and engagement, it can be difficult to measure its immediate effects.

Tools 88

Tools Newsletter Member Engagement Innovation 88

Higher Logic

SEPTEMBER 6, 2018

We recently released the 2018 State of Marketing Automation: Association Benchmark Report , which reported the three most popular automated campaigns for associations: New member onboarding. Let’s think of these campaign types as the Larry, Moe and Curly of the marketing automation world, with slightly less eye poking.

Marketing 250

Marketing Tips Communications Report 250

YourMembership

SEPTEMBER 7, 2018

Based on the latest research by Community Brands, the 2018 Member Education and Career Development Report analyzes the importance of connecting your members’ learning achievements to open career opportunities within your industry niche. The bottom line: Your members want their associations to help them develop professionally.

Education 239

Education Report Industry Recruitment 239

Higher Logic

APRIL 25, 2019

In the months leading up to the event, we shared content like this: Super Forum 2018: We’re Back, and Better Than Ever. Communicate, Collaborate, Elevate: 3 Big Reasons Why You Should Attend Super Forum 2018. Award-Winning Success Stories from Super Forum 2018. Monitor social media feeds + hashtags.

Massachusetts 226

Massachusetts Newsletter Social Media Conference 226

Reid All About it

DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.

Washington 186

Washington DC Library Tips 186

Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. CAE credit.

Video 285

Video Washington Social Media DC 285

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Millennial member engagement.

millennials 150

millennials Resources North Carolina Certificate 150

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel.

DC 276

DC Washington Learning Management System LMS 276

Potomac Core

OCTOBER 30, 2018

Offerings that reflect the Industry approach includes advocacy, Industry promotion, consumer boat shows, market research, and a trade show. This recognition was announced in February 2018 and reflects years’ long work by all the Associations participating in the Outdoor Recreation Roundtable. Robert Newsome. Nicole Vasilaros.

Industry 164

Industry Analysis Committee Team 164

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. This is precisely why you can, and should , be addressing these top reasons members aren’t renewing: 37% of associations report l ack of engagement with the organization.

Tools 258

Tools eBook Report Learning Management System 258

YourMembership

SEPTEMBER 20, 2018

This past spring, I had the pleasure of speaking at Community Brands Xperience 2018 conference on the topic of Identifying Your Most Loyal Members. The session exposed findings from the Community Brands’ 2017 Member Loyalty Study.

Survey 165

Survey Conference Organization Member Engagement 165

Reid All About it

NOVEMBER 17, 2017

Ok, so you’re on board with content marketing, but then you run into the silo problem. Marcia Riefer Johnston at Content Marketing Institute writes about tearing down silos to create a culture of content. – What to Budget for in 2018: Web, Mobile, Social. American Engagement Index 2017: Increasing ROI. 1 CAE credit.

Revenue 179

Revenue Conference Education Content 179

Associations Now

JANUARY 15, 2019

The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. And it seems to me that this is a strategy that membership teams can adapt to shape future member engagements. Look for smart opportunities to resurface.

Content 108

Content Social Media Member Engagement Team 108

Reid All About it

NOVEMBER 10, 2017

Presenter: Amanda Kaiser, Member Engagement Expert, Smooth The Path. Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Discuss what worked, share lessons learned, and talk about what we’re planning for 2018. Tue 11/14 at 8:30 a.m.

DC 150

DC Washington Tools Education 150

Higher Logic

SEPTEMBER 5, 2018

During our latest Champion Program Summer Challenge, we asked our clients to share their best tips for attending Super Forum 2018 in Higher Logic’s own community, the Higher Logic Users Group (HUG). This year, we not only have tactical and strategic online community sessions, but we’ll also offer a whole host of marketing automation sessions.

Tips 120

Tips California Marketing Content 120

Association Adviser

AUGUST 28, 2018

In 2018, almost 90 percent of B2B marketers are purchasing a portion of their online advertising programmatically. Programmatic advertising can improve your member engagement. Programmatic retargeting campaigns can also be very beneficial for your association marketing initiatives. About The Author.

Revenue 90

Revenue Certificate Member Engagement Marketing 90

Higher Logic

MAY 3, 2018

But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy. It’s tough news for most marketers – this new feature affects A LOT of users, not the minority of your email list: 1.2 If not, you soon might. Personalize your emails.

Marketing 149

Marketing Communications Content Report 149

SBI

AUGUST 9, 2021

Black Panther, the first major superhero release of 2018, made more than a billion dollars in its first month. Understanding how your members view themselves as the hero of their own stories is a fundamental part of attracting new members and improving existing member engagement. That’s “billion,” with a “b.”

Discount 98

Discount Member Engagement Association Management Leadership 98

Eric Lanke

JANUARY 7, 2019

Amanda Kaiser on her Smooth the Path blog had a good reminder last month for all us association professionals about the importance of speaking to members in a language they understand. In Association Marketing: They Said/We Said , Kaiser says: "When members talk about the value of their membership they tend to talk about outcomes.

Marketing 113

Marketing Cost Team Education 113

Reid All About it

JUNE 14, 2019

Why Content Marketing Is Key in B2B Lead Generation Efforts. Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. More info/register.

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

SOS Association

OCTOBER 15, 2018

According to Bizzabo, (36%) of event marketers claim their biggest challenge comes from increasing event registration. According to EventMB 2018 report, attendees’ priorities are networking (82%), learning (71%) and entertainment (38%) and self-improvement is important to (37%) and time out of the office is appealing to (16%).

Price 49

Price Discount Revenue Team 49

CMA Solutions

SEPTEMBER 30, 2022

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Here’s the short list: 1) Lack of engagement with organization, 2) Lack of value and 3) Forgot to renew. Member engagement makes all of it happen.

Directory 52

Directory Social Media New Jersey Member Engagement 52

Potomac Core

DECEMBER 27, 2017

Members hire Associations, Members fire Associations is what the new mantra will be for Association Executives in 2018. The evolving external environment is continually redefining how member executives assess the impact of their memberships. Will not be hired by your prospective members.

Products 119

Products America Boston United States 119

Reid All About it

FEBRUARY 16, 2018

Learn why leaders and employers should prioritize their employees’ well-being as one of the most effective ways to make broader impact in 2018. Ultimate Member Engagement: The Power of Data-Driven Decision Making. Take away tips and tools to fuel extra-mile performance throughout 2018 and beyond. Wed 2/21 at 1 p.m.

DC 150

DC Washington Recruiting Recruitment 150

Higher Logic

DECEMBER 2, 2019

Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. The Facebook group seemed to meet a real need for marketers to connect and share advice, memes, and strategies, and engagement is high. Marketers want inspiration for new campaigns.

Examples 156

Examples Software Newsletter Review 156

Mariner Management

DECEMBER 30, 2019

This webinar captures the sage advice of 3 CRPs in our 2018 CEXy Talks. Topics range from volunteerism to member engagement to leadership skills. The post On-demand Learning for CRPs appeared first on Mariner Marketing & Management, LLC. Ask about the option.

Video 71

Video Conference Revenue Member Engagement 71

Potomac Core

FEBRUARY 28, 2018

On February 14, 2018, the U.S. Despite strong growth forecasts member company CEO’s have a less robust view after 2018. From now on member companies will seek out those Associations that deliver business impact. Yes, it’s important to remember in 2018 that Members Hire Associations and Members Fire Associations.

California 132

California Analysis DC Products 132

SOS Association

OCTOBER 15, 2018

According to Bizzabo, (36%) of event marketers claim their biggest challenge comes from increasing event registration. According to EventMB 2018 report, attendees’ priorities are networking (82%), learning (71%) and entertainment (38%) and self-improvement is important to (37%) and time out of the office is appealing to (16%).

Price 40

Price Discount Revenue Team 40

Potomac Core

APRIL 23, 2019

Executives leading this transformational effort employ an adaptive model with far reaching world views because they: See their Associations as market movers – Challenging their own thinking and rapidly embracing opportunities to help members consistently solve their problems. These factors acknowledge GCCA’s role as market movers.

Recruiting 188

Recruiting Recruitment System Industry 188

Association Success

NOVEMBER 4, 2020

We have different standards in 5 different systems including our AMS, LMS, Event Management and Marketing Automation systems.”. Step 3 — Predictive: “Every quarter we continue to do this; it costs $100,000 in working capital in the form of wasted staff time and decreased member engagment.”.

Tips 78

Tips LMS Examples Cost 78

Associations Now

FEBRUARY 4, 2019

Audra Hopkins from the WebScribble blog recommends these three growth strategies to boost membership numbers today: Get your members talking. Ask members to send in a story or experience that made them realize they made the right choice becoming a member. Then, use those testimonials as marketing materials.”.

Certificate 78

Certificate Strategy Marketing Member Engagement 78