YourMembership

SEPTEMBER 7, 2018

Based on the latest research by Community Brands, the 2018 Member Education and Career Development Report analyzes the importance of connecting your members’ learning achievements to open career opportunities within your industry niche. The bottom line: Your members want their associations to help them develop professionally.

Education 239

Education Report Industry Member Engagement 239

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel.

DC 276

DC Washington Learning Management System LMS 276

Potomac Core

APRIL 23, 2019

Executives leading this transformational effort employ an adaptive model with far reaching world views because they: See their Associations as market movers – Challenging their own thinking and rapidly embracing opportunities to help members consistently solve their problems. These factors acknowledge GCCA’s role as market movers.

Recruiting 188

Recruiting Recruitment System Revenue 188

Membership Marketing

NOVEMBER 29, 2018

Much of the problem lies in not following sound marketing practices. Here are six bad marketing habits that are killing membership growth. Lack of Innovation – In the 2018 Association Innovation Benchmarking Report only 26 percent of associations reported that they were “very” or “extremely” innovative.

Marketing 81

Marketing Analysis Innovation Report 81

HighRoad Solution

JUNE 18, 2018

HighRoad is pleased to announce our participation at.orgSource’s round table event on June 20, 2018. HighRoad’s very own Senior Digital Advisor, Aimee Pagano, will be leading the round table discussion, Using Marketing Automation to Drive Customer Motivation.

Marketing 60

Marketing Recruitment Recruiting Strategy 60

Reid All About it

FEBRUARY 16, 2018

Learn why leaders and employers should prioritize their employees’ well-being as one of the most effective ways to make broader impact in 2018. To successfully integrate these generations into the workplace, organizations need to embrace radical changes in recruitment, benefits, and culture. 1 CMP credit. More info/register.

DC 150

DC Washington Recruiting Recruitment 150

Reid All About it

NOVEMBER 24, 2017

Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). Hear about practical steps every organization can take to support marketing efforts with video. Presenters: Sig VanDamme, Membership Software Evangelist, and Peggy Smith, Product Marketing Manager, Community Brands.

Chicago 150

Chicago Recruiting Recruitment Video 150

YourMembership

JUNE 12, 2014

It’s not easy to identify ways to make the value of membership offerings resonate with young professionals , but every association and membership organization will need to recruit them and it can be done. By 2018, one in four workers will be over age 55.

Revenue 150

Revenue Recruiting Recruitment Certificate 150

Reid All About it

AUGUST 31, 2018

Jimmy Daly at Animalz writes about five content marketing power laws that will help you reach your marketing (and business) goals. Guest: Elizabeth Glau, CMP, Product Marketing Manager, Sciensio. Leveraging Live Events for Membership Recruitment. The Top 10 Event Trends of 2018 Presented with IMEX. Lunch provided.

Chicago 37

Chicago LMS Washington Tools 37

Associations Now

FEBRUARY 25, 2020

You may have lots of help from an outside agency, but building an internal marketing team could simplify your creative process. The pluses and minuses of taking your marketing function in-house. Should you build up your own marketing capabilities or stick with an outside agency or firm? Pro: Staying nimble. Pro: Data control.

Team 64

Team Marketing California Survey 64

Reid All About it

JULY 20, 2018

What does it take to be an association CIO in 2018? The 2018 Membership Marketing Benchmarking Report. Hear about the findings from the 10th anniversary edition of the Membership Marketing Benchmarking Report. Host: Marketing General, Inc. How Small Organizations Win: How to do Big Marketing on a Shoestring Budget.

LMS 30

LMS DC Washington Member Engagement 30

Potomac Core

OCTOBER 30, 2018

Offerings that reflect the Industry approach includes advocacy, Industry promotion, consumer boat shows, market research, and a trade show. This recognition was announced in February 2018 and reflects years’ long work by all the Associations participating in the Outdoor Recreation Roundtable. Robert Newsome. Nicole Vasilaros.

Industry 164

Industry Analysis Committee Leadership 164

Reid All About it

JUNE 8, 2018

Email is the overlooked backbone of successful content marketing and SEO strategies. Marketing Land ). The State of Marketing in 2018: Where We Are & Where We’re Going. Emma surveyed over 200 marketers and interviewed 25 leading experts to learn where marketers are (and where they’re going) as an industry.

Cleveland 31

Cleveland DC Washington Press Release 31

Reid All About it

JUNE 14, 2019

Why Content Marketing Is Key in B2B Lead Generation Efforts. Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. More info/register.

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

Associations Now

OCTOBER 2, 2018

The beginning of October marks the official start of the Halloween season—and the beginning of the end of 2018. Callie Walker from the MemberClicks blog suggests asking these four questions : What was successful in 2018? What was the biggest lesson learned in 2018? — JP Moery (@jpmoery) October 2, 2018.

Committee 84

Committee Email Marketing Project Recruiting 84

Reid All About it

NOVEMBER 2, 2018

Many of my content marketer friends, acquaintances, and clients will appreciate this one. Andy Crestodina at Orbit Media Studios writes about seven habits of highly effective content marketers. Marketing Trends to Watch for in 2019. Even marketers can’t predict what will happen tomorrow. Tue 11/6 at 12 p.m.

Chicago 38

Chicago DC Tools LMS 38

Nonprofit Marketing Guide

JANUARY 4, 2018

We’ll release the 2018 Nonprofit Communications Trends Report on January 17, but here are a few “Top Three” highlights for now. Recruiting and engaging participants to use our services. Top Three Sources of Training on Communications, Marketing or Fundraising. Top Three Skills of Nonprofit Communicators.

Communications 40

Communications Report Recruitment Recruiting 40

SBI

JANUARY 2, 2019

To celebrate the beginning of a new year, we’re reflecting on what we accomplished in 2018. What a year 2018 was for SBI! Particularly, 2018 was a strong year for continued education at SBI. We are most proud of Shantaé Young, who completed her master’s degree in marketing. Cheers to that! Giving Back.

Seattle 45

Seattle Indianapolis Washington Illinois 45

Event Industry News

JANUARY 6, 2020

Specialist events talent firm, tfconnect, has been named ‘Best Event Services Recruitment Specialists’ in Corporate Vision (CV) Magazine’s 2019 Corporate Coaching & Recruitment Awards. With the continuous movements in technology and social media the recruitment sector is flourishing.

Recruitment 40

Recruitment Recruiting Social Media Innovation 40

Reid All About it

NOVEMBER 10, 2017

Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Discuss what worked, share lessons learned, and talk about what we’re planning for 2018. What’s Hot and What’s Not: 4 Event Trends Set to Take Over 2018. Digital Marketing Office Hours.

DC 150

DC Washington Tools Education 150

Associations Now

SEPTEMBER 27, 2018

It can be frustrating to recruit and train a chapter leader just to have them drop out or burn out a short time later. — Quartz (@qz) September 27, 2018. Chapter leadership comes with a lot of responsibility. Here’s how you can empower your leaders to prevent turnover. Also: One company implements mandatory vacation days.

Charlotte 77

Charlotte Recruitment Recruiting Committee 77

Event Industry News

JULY 19, 2018

YADA Events can today announce the launch of the 2018 YADA Academy – a 12 week intensive training programme for 11 selected interns. The programme encompasses workshops and real life experience in topics including project management, event creation, sales techniques, sponsorship, technology, social media, marketing and merchandising.

Social Media 45

Social Media Course Project Education 45

Event Industry News

SEPTEMBER 2, 2019

Kelly Haslehurst will take up the newly created position of Marketing Director – Conventions and Exhibitions, for the NEC Group this week. . With 20 years’ Marketing experience on both the client and supplier side of events, Haslehurst has worked in investment management, insurance and consultancy.

Marketing 64

Marketing Newsletter Conference Tools 64

Associations Now

JULY 20, 2017

ACM administers the program and provides marketing and outreach materials, technical assistance and webinars, and strategic support for leveraging the initiative to participating museums. After hitting its first-year participation goal of 125 institutions, ACM hopes to reach 250 by March 2018, a goal Migus expects to reach.

Library 80

Library Massachusetts Press Release Recruitment 80

Reid All About it

NOVEMBER 9, 2018

But most will agree that recruitment and retention feels tougher now than ever before. – Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). Presenters: Natalie Cheney, CEO, and Shaun O’Reilly, VP of Marketing, MemberSuite. 1 CAE credit.

Chicago 175

Chicago DC Washington Software 175

Event Industry News

OCTOBER 30, 2018

Arena UK & Europe announced the appointment of two experienced marketeers to create an in-house marketing team. Kate, Marketing Manager, Arena UK & Europe, comments: “Brandon and I are thrilled to be working for Arena. Building the marketing function from the ground is such a great opportunity.”.

Team 55

Team Marketing Communications Project 55

Event Industry News

FEBRUARY 11, 2019

Event Agency of the Year winners Smyle secure a place on The Sunday Times HSBC International Track 200 and have recruited a new CEO and Group Finance Director. This high profile list ranks Britain’s mid-market private companies with the fastest-growing international sales. 54 on The Sunday Times HSBC International Track 200.

Recruitment 60

Recruitment Recruiting Class Leadership 60

.orgSource

SEPTEMBER 17, 2024

In 2018, my business partner, Kevin Ordonez, and I wrote our book, “Association 4.0—Positioning When you identify what’s truly meaningful to your members, then engagement and recruitment are not a big deal.” Some leaders prefer to hang back and let others be the guinea pigs. I’ll offer a caveat. Don’t wait too long. That is dangerous.

Phoenix 88

Phoenix Recruiting Recruitment Technology 88

Event Industry News

OCTOBER 23, 2018

REM has promoted Lily Brimble, after three and a half years with the company, to the role of Senior Project Manager, October 2018. Behind the scenes at Bristol International Balloon Fiesta 2018 . To hear more from Lily about her involvement at this year’s Bristol International Balloon Fiesta click through to the video below.

Project 83

Project Video Team Marketing 83

Mariner Management

JULY 1, 2020

The Board started the process with the following promises: Host a virtual chat (held on June 18) with members to discuss what the Chapter has/has not done and where to go from here including actionable steps that can be taken ensure recruiting, programming, events, and membership are more equitable, inclusive and diverse. Let us know !

Maryland 87

Maryland Baltimore Committee Recruiting 87

Event Industry News

APRIL 23, 2019

The expanded role will see Jenny managing the Barbican’s growing sales team, which includes a renewed focus on international and association markets. Charlie returns to the Barbican, where he worked as an account manager for two years between 2016 and 2018. The Barbican has appointed Jenny Waller as head of sales.

Team 58

Team Marketing Course Conference 58

Smooth The Path

DECEMBER 13, 2018

Most popular posts of 2018: Association email is dying. How to recruit and engage an entirely new generation of members. Take all the guesswork out of procedural type interactions and your members will bring their best selves to association interactions.

New Hampshire 79

New Hampshire Recruiting Recruitment Process 79

Association Adviser

MARCH 22, 2019

Slightly more than half of respondents to the 2018 Association Communications Benchmarking Survey reported feeling understaffed. Open positions may take longer to fill in a tight job market. Tight labor market. This is especially true for associations that are attempting to recruit individuals with a specific skill set.

Team 95

Team How To Survey Review 95

Arc 3 Communications

JULY 21, 2021

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts.

Marketing 52

Marketing United States Tips Email Marketing 52

Membership Marketing

NOVEMBER 8, 2019

Ideally changing the membership packaging is designed to respond to new market conditions, give members more options, and competitively price membership. In the 2011 version of the Membership Marketing Benchmarking Report, only 13 percent of respondents identified their association as having a Combination membership structure.

Report 40

Report Marketing Innovation millennials 40

Event Industry News

JULY 12, 2018

ExCeL London has strengthened its Marketing & Communications Team with the appointment of Emma Charter in the role of Marketing Manager. Emma’s role will focus on Conferences & Events, with responsibility for the corporate and agency market, as well as association business, across the UK, Europe and North America.

Team 45

Team Communications Marketing America 45

Association Adviser

MARCH 27, 2019

Associations may say they don’t play favorites with members, but results from our 2018 Association Communications Benchmarking Study prove otherwise. Other associations focus on recruiting future members through communication that speaks to students at local universities and high schools.

Communications 65

Communications Certificate Recruiting Recruitment 65