Spark Consulting

MARCH 29, 2022

I’ve done some cleanup of those old posts, removing my Cool Technology posts (does anyone really still want to read about whatever tech was new 15 years ago? 10 Tips for Creating an Effective Marketing Piece (2013). Explaining Marketing to a Kid (2014). Membership 101: Exit Surveys (2018).

Tips 195

Tips Survey Marketing Technology 195

WBT Systems

MAY 10, 2018

Learn from successful corporate market strategies! Wednesday, May 23, 2018 – from 1-2pm ET. Develop effective pricing and marketing strategies. The post How to Scale Online Learning: B2B Market Strategies for Assocations appeared first on WBT Systems. How can your organization expand online learning reach?

Strategy 150

Strategy Marketing How To LMS 150

Aptify

APRIL 4, 2018

A year ago, Community Brands was formed when we brought together association and nonprofit technology leaders Abila, Aptify, NimbleUser and YourMembership. It’s hard to believe another year has gone by, and what a year it’s been.

Innovation 56

Innovation Florida Technology millennials 56

Association Adviser

DECEMBER 14, 2018

Technology (and the thought of it) sometimes elicits a similar response. I’ve worked with hundreds of associations and here are some of the responses I have gotten when asking about their take on “technology” or “new ways” of reaching and engaging their members: Do we have to? Our members don’t like technology.

Technology 92

Technology Revenue Content Social Media 92

Associations Now

OCTOBER 23, 2018

Meeting technology will shift in 2019. Meeting technology is always evolving—and industry experts don’t think 2019 will be any exception. Here are the highlights: Live video mapping and drone camera technology that feeds directly into media servers, which can create immersive presentations that turn attendees into active participants.

Technology 92

Technology Content Software Review 92

Delcor

OCTOBER 22, 2018

Don’t Get Ambushed by Cyber Security Attacks Monday, October 29, 2018 | 11:00 AM – 12:00 PM | Room: Independence FG | Content Leader: William Tanenbaum, Shareholder and Practice Co-chair, Polsinelli. Here’s our list of can’t-miss sessions and additional resources. Cybersecurity for Associations. A@W Cybersecurity Sessions. A@W Data Sessions.

Resources 67

Resources Analysis Cost Content 67

Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts.

Newsletter 189

Newsletter Maine Content Examples 189

Reid All About it

JANUARY 26, 2018

Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. 4 million US jobs are expected to be disrupted by technology and other factors between now and 2026. Make Your Marketing Technology Resolutions for 2018. Keep learning! CB Insights ). 1 CAE credit.

DC 225

DC Washington millennials Chicago 225

Associations Now

FEBRUARY 25, 2020

You may have lots of help from an outside agency, but building an internal marketing team could simplify your creative process. The pluses and minuses of taking your marketing function in-house. Should you build up your own marketing capabilities or stick with an outside agency or firm? Pro: Staying nimble. Pro: Data control.

Team 71

Team Marketing California Survey 71

Associations Now

SEPTEMBER 24, 2019

Leverage LinkedIn as a marketing tool to drive brand awareness. The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy.”. “The Brain Power: Facebook has invested in a new technology that could let you control computers with your mind.

Marketing 81

Marketing Analysis Social Media Report 81

Association Adviser

APRIL 19, 2018

New technology makes communicating with members easier in some ways, but more difficult to master in others. The 2018 Association Communications Benchmarking Survey will provide this type of data. A few benefits of association professionals like you taking the survey include: Early access to customizable reports (June 2018).

Survey 60

Survey Communications Maine Report 60

Optimist Consulting

MARCH 27, 2016

I was delighted to recently present at CHASE about how to develop your membership marketing strategy. I outline my thoughts below on how to develop a strong membership marketing strategy which will help you grow your membership. Why have a marketing strategy? If not, it is difficult to write a marketing strategy based on them.

Strategy 100

Strategy Marketing Analysis Social Media 100

Associations Now

OCTOBER 21, 2018

Patrick Dorsey, the EVP of Marketing at Impexium, breaks down the defining characteristics of people who make a lasting impact at their associations. Being an Association Technology Disruptors isn’t just about quick fixes and applying Band-Aids to problems. We call them changemakers and association technology disruptors.

Technology 81

Technology Michigan Class America 81

Associations Now

JULY 1, 2019

A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many organizations find issues like ROI and strategic integration hard to solidify. That’s a point that the 2019 Content Fitness Report [registration], from Heinz Marketing and PAN Communications, hits on.

Content 98

Content Marketing Report Tools 98

Higher Logic

JUNE 14, 2018

How can we keep up with the technology world but also filter out the things that aren’t useful? That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation. Marketing Automation.

Marketing 116

Marketing Social Media Houston Resources 116

SBI

JANUARY 2, 2019

To celebrate the beginning of a new year, we’re reflecting on what we accomplished in 2018. What a year 2018 was for SBI! We took strides toward adopting new technology, honing best practices, and exploring new innovations to improve our clients’ member experiences – and had fun while doing it! Technology Enhancements.

Seattle 45

Seattle Indianapolis Indiana Illinois 45

Association Adviser

JANUARY 30, 2018

Last month, we asked readers in what area they plan to make the most innovative changes in 2018. Slightly less than one-third (29 percent) said they would focus on marketing and communication changes while 14 percent plan to focus most of their association’s changes on the technology it deploys.

Innovation 74

Innovation Georgia Newsletter Resources 74

Reid All About it

NOVEMBER 30, 2018

The weekly list of free educational events and resources for the association community… If you’re going to the ASAE Technology Conference next week and see my name badge walking toward you, snap me out of my daze, I mean, big thoughts, and say hello. Before you go, check out DelCor’s Guide to the 2018 ASAE Technology Conference.

Innovation 191

Innovation Technology DC Tips 191

Association Adviser

JANUARY 30, 2018

Last month, we asked readers in what area they plan to make the most innovative changes in 2018. Slightly less than one-third (29 percent) said they would focus on marketing and communication changes while 14 percent plan to focus most of their association’s changes on the technology it deploys.

Innovation 68

Innovation Georgia Newsletter Resources 68

Association Adviser

FEBRUARY 1, 2018

If you head up marketing for your association or organization’s programming, services or products, knowing who does what in any given marketing situation can be a balancing act as roles and people shift. It’s difficult for marketing professionals to be generalists anymore. Understanding needs of the market. Data analysis.

Team 74

Team Marketing Analysis Social Media 74

Reid All About it

DECEMBER 1, 2017

If you haven’t looked over LinkedIn lately as part of your market research, it’s time you do. Technology isn’t the only success factor. 2018 Industry Forecast: Strategies & Tips for the Year Ahead. – After Appagedon: Your Event App and 2018. Host: American Marketing Association. Tue 12/5 at 2 p.m.

North Carolina 158

North Carolina Chicago Washington DC 158

Higher Logic

MAY 30, 2018

But, taking a few minutes to sit down and truly understand each one can benefit the marketer. They’re friendlier than they seem, and you’re likely going to be hearing a lot more about them in the marketing world. What’s the difference between marketing automation and AI? The marketer creates the rules controlling the automation.

Marketing 114

Marketing eBook System Content 114

.orgSource

OCTOBER 29, 2024

Back in 2018, we published Association 4.0: Positioning for Success in an Era of Disruption , where we highlighted the coming wave of AI and other emerging technologies, urging associations to embrace innovation early. Investing in new technology—especially for smaller associations with limited budgets—may seem daunting.

Tools 88

Tools Newsletter Member Engagement Innovation 88

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel.

DC 276

DC Washington Learning Management System LMS 276

Association Adviser

FEBRUARY 1, 2018

If you head up marketing for your association or organization’s programming, services or products, knowing who does what in any given marketing situation can be a balancing act as roles and people shift. It’s difficult for marketing professionals to be generalists anymore. Understanding needs of the market. Data analysis.

Team 68

Team Marketing Analysis Social Media 68

Higher Logic

SEPTEMBER 6, 2018

We recently released the 2018 State of Marketing Automation: Association Benchmark Report , which reported the three most popular automated campaigns for associations: New member onboarding. Let’s think of these campaign types as the Larry, Moe and Curly of the marketing automation world, with slightly less eye poking.

Marketing 250

Marketing Tips Communications Report 250

.orgSource

SEPTEMBER 17, 2024

In 2018, my business partner, Kevin Ordonez, and I wrote our book, “Association 4.0—Positioning Tom Morrison, CEO of the Metal Treating Institute , is one of those technology visionaries who always sees beyond the horizon. Tom’s success as a leader comes from understanding that technology is not an end in itself.

Phoenix 88

Phoenix Recruitment Recruiting Technology 88

Reid All About it

DECEMBER 7, 2018

Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ). Mon 12/10 at 1 p.m.* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition. Host: ASAE Marketing Council Section.

Washington 186

Washington DC Library Tips 186

Reid All About it

DECEMBER 22, 2017

Life gets better when you have a new AMS, but heed this advice from Aptify before you plunge in: every new AMS (or any technology) project needs a change management team. More advice, this time from DelCor Technology Solutions on what your association needs to know before jumping on the Office 365 bandwagon. Mon 1/8 at 7:00 a.m.

Nashville 154

Nashville Chicago DC Maine 154

.orgCommunity

DECEMBER 6, 2017

Upfront, this means more investment in technology and time to determine the right operational adjustments. According to HIS Technology’s “Enabling the Internet of Things” study, 30.7 wearable technology, thermostats, smart speakers, collaborative cloud-based solutions, alternative banking through Bitcoin, 3D printing, virtual reality).

Tips 40

Tips Technology Social Media Process 40

Reid All About it

JANUARY 12, 2018

WBT Systems selected six of his 2018 trends and discussed how they apply to the world of online learning. If you’d like an association context, Kathleen McQuilkin at DelCor Technology Solutions wrote a while back about cognitive biases and technology selection. Host: Marketing General Inc. 1 CAE credit. Tue 1/16 at 1 p.m.

DC 154

DC Washington eBook Marketing 154

Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Providing resources to chapter leaders.

Video 285

Video Washington Social Media DC 285

Membership Marketing

NOVEMBER 8, 2019

Ideally changing the membership packaging is designed to respond to new market conditions, give members more options, and competitively price membership. In the 2011 version of the Membership Marketing Benchmarking Report, only 13 percent of respondents identified their association as having a Combination membership structure.

Report 40

Report Marketing Innovation millennials 40

WBT Systems

MAY 15, 2018

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. We’ll show you how it’s done by other associations during a webinar on Wednesday, May 23, 2018 at 1 p.m. We’ll show you how it’s done by other associations during a webinar on Wednesday, May 23, 2018 at 1 p.m.

Education 155

Education Mooc Course Revenue 155

Reid All About it

DECEMBER 21, 2018

WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest. Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). CAE credit.

Email Marketing 175

Email Marketing Social Media Library millennials 175

Associations Now

JANUARY 8, 2020

A 2019 Campaign Monitor report reveals the latest email marketing trends. According to Forbes , a report by the email marketing software provider Campaign Monitor revealed that nonprofit email open rates rose by almost 5 percent in 2019, jumping to 25.2 percent) was the highest-performing day; in the 2018 report, Sunday (22.9

Las Vegas 97

Las Vegas Email Marketing California Software 97

Forj

JANUARY 17, 2018

Date: March 27th, 2018. Audience members will learn how the technological capabilities of VR can be applied to associations’ and members’ educational missions, delivering transformative experiences that create lasting results. Market research from leaders in association industries. Register Here.

Education 122

Education Technology Strategy Industry 122