Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel.

DC 276

DC Washington Learning Management System LMS 276

Higher Logic

SEPTEMBER 6, 2018

We recently released the 2018 State of Marketing Automation: Association Benchmark Report , which reported the three most popular automated campaigns for associations: New member onboarding. Let’s think of these campaign types as the Larry, Moe and Curly of the marketing automation world, with slightly less eye poking.

Marketing 250

Marketing Tips Report Communications 250

Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts.

Newsletter 189

Newsletter Maine Content Marketing 189

WBT Systems

MAY 10, 2018

Learn from successful corporate market strategies! Wednesday, May 23, 2018 – from 1-2pm ET. Develop effective pricing and marketing strategies. The post How to Scale Online Learning: B2B Market Strategies for Assocations appeared first on WBT Systems. How can your organization expand online learning reach?

Strategy 150

Strategy Marketing How To LMS 150

Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Providing resources to chapter leaders.

Video 285

Video Washington Social Media DC 285

Reid All About it

NOVEMBER 30, 2018

The weekly list of free educational events and resources for the association community… If you’re going to the ASAE Technology Conference next week and see my name badge walking toward you, snap me out of my daze, I mean, big thoughts, and say hello. Before you go, check out DelCor’s Guide to the 2018 ASAE Technology Conference.

Innovation 191

Innovation Technology DC Tips 191

Reid All About it

AUGUST 24, 2018

How do you differentiate your B2B technology company from competitors? Chandar Pattabhiram suggests building a tribe by using evangelistic marketing, community intelligence and, my favorite, educational marketing. Mon 8/27 at 2 p.m.* – Marketing for Membership Growth. The 2018 ASAE Annual Meeting Recap.

Chicago 37

Chicago Washington Innovation Charlotte 37

Reid All About it

DECEMBER 7, 2018

Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ). Mon 12/10 at 1 p.m.* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition. Host: ASAE Marketing Council Section.

Washington 186

Washington DC Library Tips 186

Optimist Consulting

MARCH 27, 2016

I was delighted to recently present at CHASE about how to develop your membership marketing strategy. I outline my thoughts below on how to develop a strong membership marketing strategy which will help you grow your membership. Why have a marketing strategy? If not, it is difficult to write a marketing strategy based on them.

Strategy 100

Strategy Marketing Analysis Social Media 100

Spark Consulting

MARCH 29, 2022

I’ve done some cleanup of those old posts, removing my Cool Technology posts (does anyone really still want to read about whatever tech was new 15 years ago? 10 Tips for Creating an Effective Marketing Piece (2013). Explaining Marketing to a Kid (2014). Membership 101: Exit Surveys (2018).

Tips 150

Tips Survey Marketing Technology 150

Nimble AMS

OCTOBER 23, 2018

Here are a few key takeaways from my experience at Dreamforce 2018: Customer 360: This was the big product announcement at Dreamforce. Customer 360 is a new cross-cloud technology initiative from Salesforce that makes their B2C Marketing, Commerce, and Service products work better together. Explore Nimble AMS.

Software 68

Software System Tools Member Experience 68

WBT Systems

JANUARY 16, 2018

You’ve probably read a few yourself—including, we hope, the one published here last week about six non-obvious online learning trends for 2018. Every January, articles about trends take over the internet. But every association has a distinct audience who may behave differently than how trend-spotters predict.

How To 251

How To Innovation Class Analysis 251

Reid All About it

DECEMBER 22, 2017

Life gets better when you have a new AMS, but heed this advice from Aptify before you plunge in: every new AMS (or any technology) project needs a change management team. More advice, this time from DelCor Technology Solutions on what your association needs to know before jumping on the Office 365 bandwagon. Mon 1/8 at 7:00 a.m.

Nashville 154

Nashville Chicago DC Maine 154

Associations Now

OCTOBER 23, 2018

Meeting technology will shift in 2019. Meeting technology is always evolving—and industry experts don’t think 2019 will be any exception. Here are the highlights: Live video mapping and drone camera technology that feeds directly into media servers, which can create immersive presentations that turn attendees into active participants.

Technology 87

Technology Content Software Review 87

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved.

Tools 258

Tools eBook Report Learning Management System 258

Associations Now

JULY 1, 2019

A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many organizations find issues like ROI and strategic integration hard to solidify. That’s a point that the 2019 Content Fitness Report [registration], from Heinz Marketing and PAN Communications, hits on.

Content 98

Content Marketing Report Tools 98

Reid All About it

DECEMBER 21, 2018

WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest. Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). CAE credit.

Email Marketing 175

Email Marketing Social Media Library millennials 175

Reid All About it

FEBRUARY 2, 2018

Last week, I shared an excellent article from The New York Times Magazine about Bitcoin and its underlying technology. – 2018 Convening Leaders Rebroadcast. Presenter: Peggy Hoffman, CAE, Co-Founder & President, Mariner Management & Marketing LLC. Webinar Marketing Predictions for 2018. to 5:45 p.m.

Chicago 93

Chicago Nashville DC eBook 93

Delcor

NOVEMBER 26, 2018

ASAE’s 2018 Technology Conference & Expo ( #asaetech18 ) is packed with sessions led by industry experts that will provide valuable information about current technology trends that you can take back and put into action in your own association. Marketing & Content Management. Marketing & Content Management.

Technology 51

Technology Conference Project Analysis 51

WBT Systems

MAY 15, 2018

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. We’ll show you how it’s done by other associations during a webinar on Wednesday, May 23, 2018 at 1 p.m. We’ll show you how it’s done by other associations during a webinar on Wednesday, May 23, 2018 at 1 p.m.

Education 155

Education Mooc Course Revenue 155

Delcor

OCTOBER 22, 2018

Don’t Get Ambushed by Cyber Security Attacks Monday, October 29, 2018 | 11:00 AM – 12:00 PM | Room: Independence FG | Content Leader: William Tanenbaum, Shareholder and Practice Co-chair, Polsinelli. Here’s our list of can’t-miss sessions and additional resources. Cybersecurity for Associations. A@W Cybersecurity Sessions. A@W Data Sessions.

Resources 67

Resources Analysis Cost Content 67

Reid All About it

APRIL 6, 2018

The weekly list of free educational events and resources for the association community… With so many event apps on the market, how do you even begin to find one? Some quick hits before we get to the list of free webinars: Got new technology on your mind? Presenter: Mark Bornstein, Vice President, Content Marketing, ON24, Inc.

DC 39

DC Washington Review Resources 39

Forj

JANUARY 17, 2018

Date: March 27th, 2018. Audience members will learn how the technological capabilities of VR can be applied to associations’ and members’ educational missions, delivering transformative experiences that create lasting results. Market research from leaders in association industries. Register Here.

Education 122

Education Technology Strategy Industry 122

Reid All About it

FEBRUARY 16, 2018

The weekly list of free educational events for the association community… ASAE members, check out the excellent GDPR resources and advice shared on Collaborate last week by the Technology Section Council. How to Maximize Audience Engagement at Your Events Using Second Screen Technology. Who’s a technology geek? [By

DC 150

DC Washington Recruiting Recruitment 150

Association Adviser

JANUARY 30, 2018

Last month, we asked readers in what area they plan to make the most innovative changes in 2018. Slightly less than one-third (29 percent) said they would focus on marketing and communication changes while 14 percent plan to focus most of their association’s changes on the technology it deploys.

Innovation 74

Innovation Georgia Newsletter Resources 74

Associations Now

OCTOBER 21, 2018

Patrick Dorsey, the EVP of Marketing at Impexium, breaks down the defining characteristics of people who make a lasting impact at their associations. Being an Association Technology Disruptors isn’t just about quick fixes and applying Band-Aids to problems. We call them changemakers and association technology disruptors.

Technology 74

Technology Michigan Class America 74

Higher Logic

JANUARY 31, 2019

In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members. The Wall Street Journal reports : “The flip side of being digital natives is that Gen Z is even more adept with technology than millennials.”.

Communications 184

Communications millennials Tips Software 184

Reid All About it

DECEMBER 15, 2017

Aptify discusses the huge role association management systems (AMS) play in marketing to prospective members and customers and to existing members and customers. Marketing Charts ). Make journaling one of the best things you do in 2018—14 ways to make that habit stick. Host: American Marketing Association. 1 CAE credit.

Indiana 150

Indiana Technology Content Strategy 150

Aptify

APRIL 4, 2018

A year ago, Community Brands was formed when we brought together association and nonprofit technology leaders Abila, Aptify, NimbleUser and YourMembership. It’s hard to believe another year has gone by, and what a year it’s been.

Innovation 56

Innovation Florida Technology millennials 56

Reid All About it

JANUARY 5, 2018

to 6:45 p.m.* – 2018 Convening Leaders LIVE. – 2018 Convening Leaders LIVE. Discover how you can showcase your association’s successful membership, marketing and communications campaigns by submitting an application for ASAE’s annual Gold Circle Awards. – 2018 Convening Leaders LIVE. Mon 1/8 at 8 a.m.

Nashville 150

Nashville eBook DC Chicago 150

Association Adviser

DECEMBER 14, 2018

Technology (and the thought of it) sometimes elicits a similar response. I’ve worked with hundreds of associations and here are some of the responses I have gotten when asking about their take on “technology” or “new ways” of reaching and engaging their members: Do we have to? Our members don’t like technology.

Technology 70

Technology Revenue Content Social Media 70

Associations Now

SEPTEMBER 24, 2019

Leverage LinkedIn as a marketing tool to drive brand awareness. The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy.”. “The Brain Power: Facebook has invested in a new technology that could let you control computers with your mind.

Marketing 75

Marketing Analysis Social Media Report 75

Reid All About it

JULY 13, 2018

DelCor looked at some of the findings from the ASAE Foundation’s Tech Success for Associations study, specifically how associations rank on the IT maturity scale in four different functions: infrastructure, data management, technology management and strategy, and digital presence. A really good list of email marketing best practices.

DC 37

DC Washington Member Engagement System 37

Potomac Core

APRIL 23, 2019

Despite profitability, Industries are using new technologies to prepare for whatever comes next. Are Data focused – Sharing any new or emerging research insights that might give company owners, executives, entrepreneurs, employees, and investors a window into new and emerging market opportunities.

Recruiting 188

Recruiting Recruitment System Industry 188

Reid All About it

NOVEMBER 2, 2018

The weekly list of free educational events and resources for the association community… I thought I knew a lot about gathering requirements for new technology, so how did I miss the boat on business requirements? Many of my content marketer friends, acquaintances, and clients will appreciate this one. More info/register.

Chicago 38

Chicago DC Tools Content 38

Reid All About it

NOVEMBER 3, 2017

WBT Systems explains how to earn long-term loyalty (active loyalty) in the fickle lifelong learning market. Customization” has become a dirty word in association technology and for good reason. Ann McDermott at DelCor Technology Solutions discusses the many perils of customizing association software. Tue 11/7 at 12 p.m.

DC 150

DC Washington Innovation Price 150

Reid All About it

JUNE 14, 2019

Why Content Marketing Is Key in B2B Lead Generation Efforts. Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. More info/register.

Fort Worth 170

Fort Worth Tips Dallas Social Media 170