Higher Logic

JUNE 14, 2018

How can we keep up with the technology world but also filter out the things that aren’t useful? That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation. Marketing Automation.

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Marketing Social Media Houston Resources 116

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel.

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DC Washington Learning Management System LMS 276

WBT Systems

MAY 10, 2018

Learn from successful corporate market strategies! Wednesday, May 23, 2018 – from 1-2pm ET. Develop effective pricing and marketing strategies. The post How to Scale Online Learning: B2B Market Strategies for Assocations appeared first on WBT Systems. How can your organization expand online learning reach?

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Strategy How To Marketing LMS 150

Event Industry News

NOVEMBER 2, 2018

Crouch/Maher catered for businesses across the boroughs at the same time, and the events market, where the business has been focused, exclusively, since 2008. So the Event Technology Awards 2018 is a huge opportunity. The post Event Tech Awards appoints new caterer for 2018 edition appeared first on Event Industry News.

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Higher Logic

SEPTEMBER 6, 2018

We recently released the 2018 State of Marketing Automation: Association Benchmark Report , which reported the three most popular automated campaigns for associations: New member onboarding. Let’s think of these campaign types as the Larry, Moe and Curly of the marketing automation world, with slightly less eye poking.

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Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts.

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Event Industry News

NOVEMBER 6, 2018

With the Event Technology Awards only a few days away take a look at some of the companies vying to win one of the highest regarded awards in the events industry. Tech-savvy Crewsaders shortlisted for Event Technology Awards. DoubleDutch shortlisted at the Event Technology Awards 2018. Click here to read more.

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Event Industry News

SEPTEMBER 14, 2018

This year, Hubb was shortlisted for three Event Technology Awards: Best New Technology Product: Hubb automates the entire information gathering and updating processes. Best Conference Technology : With its professional-orientation and focus on best-in-class tools , Hubb scales to the needs of events of all sizes.

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Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Providing resources to chapter leaders.

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Event Industry News

SEPTEMBER 14, 2018

Since then the business has rapidly grown to become the European market-leading platform. Their technology is used by major venues and festivals to gather GDPR compliant attendee data, which can be used to monetise attendees through its white-label venue apps. With LiveStyled this is not the case.”.

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Technology America Revenue Cost 109

Event Industry News

SEPTEMBER 12, 2018

Returning as a judge for the 2018 Event Technology Awards is James Morgan, Founder of Event Tech Lab. James Morgan is the founder of Event Tech Lab; a marketing and communications incubator for Event Tech Start Ups. As an events professional I have been tracking the development of the event technology sector for some time.

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Technology Case Study Social Media Communications 70

Event Industry News

NOVEMBER 12, 2018

At last week’s 6 th Annual Event Technology Awards , Reggie Aggarwal, CEO and Founder of Cvent , received the award for Outstanding Contribution to Event Technology. A new addition to the 2018 ceremony, the Outstanding Contribution award was chosen by the Event Technology Awards co-founder Adam Parry.

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Technology Team Innovation Industry 78

Reid All About it

JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. A classic marketing mantra (about pricing) is flawed. Presenter: Jason Askew, Product Marketing Manager, Cvent.

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Event Industry News

OCTOBER 26, 2018

Dynamic Projection, Will Humans be replaced by technology? Built around start-ups with new solutions/accelerators for today’s market, it’s an opportunity to say, ‘This is who we are, this is what we do and this is why it’s good for your event in front of a receptive audience. Register Now.

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Technology Revenue Content Project 89

Reid All About it

NOVEMBER 30, 2018

The weekly list of free educational events and resources for the association community… If you’re going to the ASAE Technology Conference next week and see my name badge walking toward you, snap me out of my daze, I mean, big thoughts, and say hello. Before you go, check out DelCor’s Guide to the 2018 ASAE Technology Conference.

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Innovation Technology DC Tips 191

Event Industry News

JANUARY 4, 2019

When I first started in exhibitions about 15 years ago, event technology was in its relative infancy. In fact, the IT depart-ment was still in the basement, data managers looked at spreadsheets and event technology sourcing and purchasing decisions were made by the events teams. But 2018 is a very different world.

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Technology Content Strategy Team 96

Event Industry News

MARCH 29, 2019

Speaking from the Launchpad Stage at Event Tech Live 2018, the CEO of the venue-finding service for event professionals, Turnedsee, described the impacts that technology and the Internet have had on the event sector. Event Tech Live is Europe’s only free-to-attend show dedicated to event technology.

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Technology Event Planning Tools Examples 97

Reid All About it

AUGUST 24, 2018

How do you differentiate your B2B technology company from competitors? Chandar Pattabhiram suggests building a tribe by using evangelistic marketing, community intelligence and, my favorite, educational marketing. Mon 8/27 at 2 p.m.* – Marketing for Membership Growth. The 2018 ASAE Annual Meeting Recap.

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Chicago Washington Innovation Tools 37

Reid All About it

DECEMBER 1, 2017

If you haven’t looked over LinkedIn lately as part of your market research, it’s time you do. Technology isn’t the only success factor. 2018 Industry Forecast: Strategies & Tips for the Year Ahead. – After Appagedon: Your Event App and 2018. Host: American Marketing Association. Tue 12/5 at 2 p.m.

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Reid All About it

JANUARY 19, 2018

Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. One thing we can predict about the future: implementing new technology will never stop. A key ingredient for successful technology projects is collaboration. The deadline is February 2. Host: PCMA.

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Optimist Consulting

MARCH 27, 2016

I was delighted to recently present at CHASE about how to develop your membership marketing strategy. I outline my thoughts below on how to develop a strong membership marketing strategy which will help you grow your membership. Why have a marketing strategy? If not, it is difficult to write a marketing strategy based on them.

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Strategy Marketing Analysis Committee 100

Associations Now

OCTOBER 23, 2018

Meeting technology will shift in 2019. Meeting technology is always evolving—and industry experts don’t think 2019 will be any exception. Here are the highlights: Live video mapping and drone camera technology that feeds directly into media servers, which can create immersive presentations that turn attendees into active participants.

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Technology Content Software Review 93

Reid All About it

DECEMBER 7, 2018

Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ). Mon 12/10 at 1 p.m.* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition. Host: ASAE Marketing Council Section.

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Washington DC Tips Library 186

Event Industry News

SEPTEMBER 21, 2018

As part of Epson’s on-going relationship with the designer, now in its second year, the global technology firm is sponsoring Richard Quinn’s latest London Fashion Week show with the launch of his new range. The sponsorship is an opportunity to showcase Epson’s market leading capabilities in both ProAV and digital textile printing.

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Technology Project Class Marketing 71

Event Industry News

NOVEMBER 23, 2018

Celebrating its centenary in 2018, KEMET Electronics has been working with Cook & Associates for the past 2 years. For Electronica 2018, Cook & Associates focused on new ways of elevating KEMET’s brand, applying exciting display technologies and creating an open, inviting look and feel.

Products 71

Products Technology Project Strategy 71

Nimble AMS

OCTOBER 23, 2018

Here are a few key takeaways from my experience at Dreamforce 2018: Customer 360: This was the big product announcement at Dreamforce. Customer 360 is a new cross-cloud technology initiative from Salesforce that makes their B2C Marketing, Commerce, and Service products work better together. Explore Nimble AMS.

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Software System Tools Member Experience 68

Reid All About it

DECEMBER 22, 2017

Life gets better when you have a new AMS, but heed this advice from Aptify before you plunge in: every new AMS (or any technology) project needs a change management team. More advice, this time from DelCor Technology Solutions on what your association needs to know before jumping on the Office 365 bandwagon. Mon 1/8 at 7:00 a.m.

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Event Industry News

NOVEMBER 6, 2018

Priava also offers a REST API which allows customers to sync information with 3rd party systems including accounting packages, marketing systems and more. The post Priava Shortlisted for the Event Technology Awards 2018 appeared first on Event Industry News. This means that Priava users can always access the latest features.

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WBT Systems

JANUARY 16, 2018

You’ve probably read a few yourself—including, we hope, the one published here last week about six non-obvious online learning trends for 2018. Every January, articles about trends take over the internet. But every association has a distinct audience who may behave differently than how trend-spotters predict.

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Event Industry News

NOVEMBER 27, 2018

EventsAIR has been recognised for its outstanding work in event technology with the announcement of national winner of Best New Product category in the 2018 Australian Event Awards. The post EventsAIR’s EventStream Engage wins best new product in the 2018 Australian Event Awards appeared first on Event Industry News.

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Products Innovation Technology Cost 82

Reid All About it

JANUARY 12, 2018

WBT Systems selected six of his 2018 trends and discussed how they apply to the world of online learning. If you’d like an association context, Kathleen McQuilkin at DelCor Technology Solutions wrote a while back about cognitive biases and technology selection. Host: Marketing General Inc. 1 CAE credit. Tue 1/16 at 1 p.m.

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Associations Now

JULY 1, 2019

A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many organizations find issues like ROI and strategic integration hard to solidify. That’s a point that the 2019 Content Fitness Report [registration], from Heinz Marketing and PAN Communications, hits on.

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Event Industry News

JANUARY 22, 2019

By Tom Pick, a digital marketing consultant with event management platform developer G2Planet. When you ask more than two dozen top events industry professionals for their insights on technology trends, the answers (no surprise) are fascinating. That some of the best technologies simply blend into the background.

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.orgSource

OCTOBER 29, 2024

Back in 2018, we published Association 4.0: Positioning for Success in an Era of Disruption , where we highlighted the coming wave of AI and other emerging technologies, urging associations to embrace innovation early. Investing in new technology—especially for smaller associations with limited budgets—may seem daunting.

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Tools Member Engagement Strategy Innovation 88

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved.

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Tools eBook Report Learning Management System 258

Event Industry News

OCTOBER 25, 2018

Other topics include Cvent’s expansion in the European market, how he found the step from startup to corporate sector and how the prevalence of tech in everyday life is effecting engagement at events. The post Behind the Scenes at Cvent CONNECT Europe 2018 appeared first on Event Industry News.

Marketing 76

Marketing Industry Conference Technology 76

Reid All About it

DECEMBER 21, 2018

WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest. Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). CAE credit.

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Email Marketing Social Media Library millennials 175