2018 Member Engagement Recruiting 
Associations Now
DECEMBER 18, 2018
In the weekly Membership Hack column, we share the little ways that associations save time, money, and resources while delivering value to members all year long. Here are some of our favorites from 2018. But before we bid adieu to 2018, it’s worth circling back to a few of this year’s many smart Membership Hacks.
Aptify
MARCH 4, 2019
In the past, unions have had a relatively easy time recruiting members and collecting dues. According to the 2018 Bureau of Labor Statistics , 10.5% of American are members of unions – down from an estimated 30-40% in the 1940s and 1950s. One critical area is measuring members and the value they bring to your union.
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Membership Marketing
JULY 26, 2018
2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. The channels that associations use for membership recruitment and engagement show the most significant change. In 2009, 46% of participants said that direct mail was the most effective membership recruitment channel.
WBT Systems
JULY 31, 2018
Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.
YourMembership
SEPTEMBER 7, 2018
Based on the latest research by Community Brands, the 2018 Member Education and Career Development Report analyzes the importance of connecting your members’ learning achievements to open career opportunities within your industry niche. The bottom line: Your members want their associations to help them develop professionally.
Potomac Core
OCTOBER 30, 2018
This recognition was announced in February 2018 and reflects years’ long work by all the Associations participating in the Outdoor Recreation Roundtable. In October of 2017, the Board of Directors, the Executive Committee, a Board Task Force, and members of the Staff Leadership team launched their Strategic Industry Business Planning process.
Reid All About it
JANUARY 11, 2019
The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel. Wed 1/16 at 3 p.m.
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