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Top Tips From 2018 Membership Hacks

Associations Now

Here are some of our favorites from 2018. But before we bid adieu to 2018, it’s worth circling back to a few of this year’s many smart Membership Hacks. Savvier member recruitment. This year, a few associations took clever approaches to traditional member recruitment campaigns.

Tips 103
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Why You Should be Segmenting Your Members by Data, Rather than Type

Higher Logic

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., 2018 Membership Marketing Benchmarking Report. 2018 Membership Marketing Benchmarking Report. Example 2: Recruitment Campaigns. 2018 Membership Marketing Benchmarking Report. 2018 Membership Marketing Benchmarking Report.

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Association Brain Food Weekly: 1.11.19

Reid All About it

The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel. Technology Trends Round Table 2019.

DC 276
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Members Hire Constant Transformation

Potomac Core

Some leaders already acknowledge that relevance by itself can’t be a winning strategy in a dynamic business environment. The organization also provides assets helping the Industry attract new workers, including an Industry promotional video “We Are The Cold Chain” , branded by each of the companies for local market worker recruitment.

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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

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4 things you can learn from WaPo’s TikTok strategy

Association Success

For those of you not familiar with the platform, TikTok has become a place of major cultural significance with many Generation Z’ers and their younger counterparts — becoming the fastest growing social media app since its launch in 2018. Take the Washington Post, for example.

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Marriott’s $52M Data Breach Settlement, Lessons for Association Leaders

AssociationChat

Beyond immediate financial penalties, the reputational damage and loss of member trust could have long-lasting implications for membership retention and recruitment. This delay in detection and subsequent three-month wait before public disclosure raises essential questions about incident response protocols and transparency obligations.