Higher Logic

SEPTEMBER 6, 2018

We recently released the 2018 State of Marketing Automation: Association Benchmark Report , which reported the three most popular automated campaigns for associations: New member onboarding. According to our 2018 Report, there was a 262 percent increase in the number of campaigns triggering a single email message to its recipients.

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Marketing Tips Report Communications 250

Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., 2018 Membership Marketing Benchmarking Report. 2018 Membership Marketing Benchmarking Report. 2018 Membership Marketing Benchmarking Report. 2018 Membership Marketing Benchmarking Report. 32% – Demographic-based. Did you know….

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Spark Consulting

APRIL 23, 2019

In the spring of 2018, I had the opportunity to attend one of my favorite conferences in the association year: digitalNOW. Are there other applications of the technology? Risk: The Missing Link Connection Strategy to Implementation , co-authored with Jamie Notter, Human Workplaces, and Leslie White, Croydon Consulting.

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WBT Systems

JANUARY 16, 2018

You’ve probably read a few yourself—including, we hope, the one published here last week about six non-obvious online learning trends for 2018. Every January, articles about trends take over the internet. But every association has a distinct audience who may behave differently than how trend-spotters predict.

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Reid All About it

NOVEMBER 30, 2018

The weekly list of free educational events and resources for the association community… If you’re going to the ASAE Technology Conference next week and see my name badge walking toward you, snap me out of my daze, I mean, big thoughts, and say hello. Before you go, check out DelCor’s Guide to the 2018 ASAE Technology Conference.

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Optimist Consulting

MARCH 27, 2016

I was delighted to recently present at CHASE about how to develop your membership marketing strategy. I outline my thoughts below on how to develop a strong membership marketing strategy which will help you grow your membership. Why have a marketing strategy? Challenges for your strategy. “Our Vision. Our Mission.

Strategy 100

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Reid All About it

DECEMBER 1, 2017

Technology isn’t the only success factor. Presenters: Jamie Notter, Partner, WorkXO Solutions, and Dan Stark, Director of Product Strategy, NimbleUser/Community Brands and former association executive. 2018 Industry Forecast: Strategies & Tips for the Year Ahead. – After Appagedon: Your Event App and 2018.

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Blue Sky eLearn

DECEMBER 28, 2018

Over the last few decades, the biggest driver of non-dues revenue has been technological advancements. Technology has paved the way for innovative methods of generating non-dues revenue while providing significant value to your members. Host and sell live and on-demand virtual events.

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Blue Sky eLearn

FEBRUARY 27, 2018

In 2018, we have access to personalized experiences throughout the day. This might be an obvious one, but it’s tough to have an eLearning program without utilizing technology. 2018 meeting this year the big focus and takeaway was our “why” – as an individual, a department, and the company as a whole.

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Reid All About it

DECEMBER 7, 2018

Mon 12/10 at 1 p.m.* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition. Hear the 2018 award winners detail the process of carrying out their project, challenges and successes, and what made them decide to submit for the Gold Circle Award. Payroll for Nonprofits & Libraries: 2018 Law Changes that Affect You.

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Reid All About it

AUGUST 24, 2018

How do you differentiate your B2B technology company from competitors? Learn what type of results to expect from certain marketing strategies, how new technologies have changed traditional marketing strategies, and how membership marketing is different from marketing non-dues products, programs, services, and events.

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Reid All About it

APRIL 6, 2018

Some quick hits before we get to the list of free webinars: Got new technology on your mind? Get pointers on how to prepare a convincing business case for a new LMS or other technology. ( Learn the three specific cognitive strategies of “the high performance mind” and how to employ them in planning and executing event tasks.

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Delcor

NOVEMBER 26, 2018

ASAE’s 2018 Technology Conference & Expo ( #asaetech18 ) is packed with sessions led by industry experts that will provide valuable information about current technology trends that you can take back and put into action in your own association. Project Management & Strategy. Project Management & Strategy.

Technology 51

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Associations Now

OCTOBER 23, 2018

Meeting technology will shift in 2019. Meeting technology is always evolving—and industry experts don’t think 2019 will be any exception. Here are the highlights: Live video mapping and drone camera technology that feeds directly into media servers, which can create immersive presentations that turn attendees into active participants.

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Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved. Reason #5: Forgot to Renew. No, no, no.

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Reid All About it

DECEMBER 21, 2018

WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest. Our panel of experts will each share their take on emerging technologies and examples of how nonprofits of all sizes are using them. Alyssa Ford, Data and Strategy Lead at Tech Impact. More info/register.

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Reid All About it

FEBRUARY 16, 2018

The weekly list of free educational events for the association community… ASAE members, check out the excellent GDPR resources and advice shared on Collaborate last week by the Technology Section Council. Association Coffee Talk: Web Usability Workshop: Strategies for Big Results (Alexandria VA). Who’s a technology geek? [By

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.orgSource

DECEMBER 3, 2024

From shifting member expectations to rapidly advancing technologies like Artificial Intelligence (AI), associations must rethink how they operate, engage, and grow. The principles we discussed in 2018 are more relevant than ever today, as AI, data analytics, and automation are fundamentally transforming the way associations work.

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Delcor

OCTOBER 22, 2018

Don’t Get Ambushed by Cyber Security Attacks Monday, October 29, 2018 | 11:00 AM – 12:00 PM | Room: Independence FG | Content Leader: William Tanenbaum, Shareholder and Practice Co-chair, Polsinelli. A@W Cybersecurity Sessions. By understanding their methods, you’ll be better equipped to protect your association from attacks.

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Higher Logic

JANUARY 31, 2019

If it’s the latter, it’s time to reshape your strategy. In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members. Simply put: stereotypes are outdated and assumptions can’t be ground for your strategy.

Communications 184

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Forj

JANUARY 17, 2018

Date: March 27th, 2018. Audience members will learn how the technological capabilities of VR can be applied to associations’ and members’ educational missions, delivering transformative experiences that create lasting results. Game design strategies to facilitate achievable VR-based learning for formal education .

Education 122

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Reid All About it

DECEMBER 15, 2017

Make journaling one of the best things you do in 2018—14 ways to make that habit stick. I shared this one before, but it’s worth sharing again now that Bitcoin is making headlines every week: an explainer on blockchain technology from CB Insights. Is your organization actually set up to support your strategy? Marketing Charts ).

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Reid All About it

MAY 11, 2018

The weekly list of free educational events and resources for the association community… DelCor consultant Mike Guerrieri explains how to build a strong business case for a new technology project. Just what the association community thought would happen: America’s fastest-growing technology conference is leaving the U.S.

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.orgCommunity

FEBRUARY 10, 2018

For 2018, we think there are two words that should define the focus of associations: strategy and innovation. This leads to our second watchword for 2018: innovation. Given the speed of change and the rapid disseminating of new ideas and technologies, those who wait too long will never catch up. .”

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Association Success

DECEMBER 19, 2018

We can look to for-profits for best practices in technology and strategy, while keeping in mind that membership organizations are unique.). This is the first step towards much more specific and refined personalization, which can be achieved using technology that tracks an individual’s interests over time.

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Eric Lanke

AUGUST 20, 2018

Back in May 2018, I participated in a virtual conference session on co-creation. It was called SURGE Spring 2018, and the organizers just posted a blog summary of some of the points I made in the session. We started by experimenting with a middle school outreach program that’s branded for our technology space.

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Associations Now

MAY 10, 2019

Here are a few internal communications strategies to try. When it comes to internal comms, strategies, of course, vary greatly. And there are always new tools, including technical ones, that can make the ground under your employee communication strategy feel a little shaky or over the top. Gallagher & Co.

Communications 84

Communications Strategy Software Newsletter 84

Potomac Core

APRIL 23, 2019

Despite profitability, Industries are using new technologies to prepare for whatever comes next. Some leaders already acknowledge that relevance by itself can’t be a winning strategy in a dynamic business environment. As a result, Associations must continually transform themselves if they want to keep pace with members.

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Reid All About it

FEBRUARY 2, 2018

Last week, I shared an excellent article from The New York Times Magazine about Bitcoin and its underlying technology. – 2018 Convening Leaders Rebroadcast. Hear about the latest fixes and best strategies for applying them. Webinar Marketing Predictions for 2018. Host: Smart Meetings. Wed 2/7 from 8:30 a.m.

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Reid All About it

NOVEMBER 2, 2018

The weekly list of free educational events and resources for the association community… I thought I knew a lot about gathering requirements for new technology, so how did I miss the boat on business requirements? Are you using outdated technology? Creating a Killer Content Strategy. More info/register. Tue 11/6 at 12 p.m.

Chicago 38

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WBT Systems

MAY 15, 2018

We’ll show you how it’s done by other associations during a webinar on Wednesday, May 23, 2018 at 1 p.m. that we’re hosting with our friends at Talented Learning: How to Scale Online Learning: B2B Market Strategies for Associations. Unreliable technology infrastructure. Relevant real world education.

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Potomac Core

FEBRUARY 28, 2018

They face turmoil driven by ever increasing new technologies , evolving consumer preferences , and political polarization. Associations who customize their advocacy strategies will remain relevant. It also requires ongoing member interaction, and Industry focused research to develop and implement Customized Advocacy strategies.

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Reid All About it

MARCH 16, 2018

Some quick hits before we get to the list of free webinars: Blogging is still alive and well in 2018—and for good reason. How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and social media? Digital Marketing Strategies for the Event Planner, Part 1. Get It Write ).

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Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

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Reid All About it

JUNE 14, 2019

Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. 3 New Strategies to Boost Your Member Onboarding, Engagement, and Retention.

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Blue Sky eLearn

MARCH 19, 2019

in 1974 to 35% in 2018 ! The authors attributed technological advancements as the paramount influencer for the rise and decline of the demand for cognitive task occupations. As we entered into the technology age in the early 1980s, industry leaders needed to design and build an infrastructure that would support this new industry.

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Association Adviser

APRIL 19, 2018

New technology makes communicating with members easier in some ways, but more difficult to master in others. The associations who know how to successfully execute thoughtful and integrated communications strategies tend to see better member engagement and retention. In other words: A rising tide will lift all boats.

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