Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Nonprofit Tech Trends 2019.

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Video Washington Social Media DC 285

Higher Logic

JUNE 13, 2019

Marketing (48%). The top five functional groups most likely to have community performance goals are: Marketing (40%). Technology changes (8%). Lower support costs (52%). Innovation (32%). The top 5 functional processes enabled by community are: Customer support (63%). Knowledge management (53%). Learning and development (52%).

Strategy 195

Strategy Report Team Cost 195

Associations Now

OCTOBER 23, 2018

Meeting technology will shift in 2019. Meeting technology is always evolving—and industry experts don’t think 2019 will be any exception. The Content Marketing Institute explains how to make content more readable to grow your audience and your organization. Also: engaging members during onboarding.

Technology 76

Technology Content Software Review 76

Higher Logic

FEBRUARY 4, 2020

Here’s what we know : Recent data shows associations are increasingly struggling to engage young professionals, effectively utilize technology to cut through the clutter, and clearly communicate membership value. 10 Association Communications Stats + Membership Tips. Tip : Education paves the way to understanding.

Communications 287

Communications Tips Content Tools 287

Associations Now

JANUARY 7, 2019

After what feels like a decade of aggressive innovation, things are starting to slow down a bit—which might make tech a little easier for associations to manage in 2019. Considering my record, I figure now’s a good time to make a few more predictions as we go into 2019. 2019 is going to be a good year for private communities.

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Social Media Course Technology Email Marketing 111

Reid All About it

NOVEMBER 29, 2019

I continue to learn new things about the “bones” of an AMS, a technology I thought I knew enough about but apparently didn’t. Dan Hickey at DelCor Technology Solutions explains how to avoid application sprawl by taking a strategic approach to Office 365. The March/April 2019 issue of Cook’s Illustrated has the recipe.

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West Virginia Washington DC Revenue 360

YourMembership

AUGUST 5, 2019

Xperience is the preeminent live technology show for associations, nonprofits, and schools. It’s the place to be seen in 2019! Created by Community Brands, the immersive digital experience is packed with inspirational keynotes, new product launches, a bustling expo hall, and valuable networking.

Products 45

Products Technology Marketing 45

Higher Logic

FEBRUARY 21, 2020

The Technology Services Industry Association (TSIA) describes creating a customer journey map as using “ empathetic imagination ,” mapping each touchpoint and transition with all the people, processes, and technology customers will encounter. Customer marketing is becoming increasingly important to tech companies.

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eBook Tools Products Communications 286

GrowthZone

JUNE 4, 2019

Therefore, organizations that depend on email marketing should stay alert for updates and changes to both platforms and adjust their email strategies accordingly. As predicted by respondents in the 2019 Association Industry Trends survey results , Artificial Intelligence (AI) is already impacting association marketing.

Email Marketing 128

Email Marketing Marketing Survey Tips 128

Reid All About it

NOVEMBER 30, 2018

The weekly list of free educational events and resources for the association community… If you’re going to the ASAE Technology Conference next week and see my name badge walking toward you, snap me out of my daze, I mean, big thoughts, and say hello. Before you go, check out DelCor’s Guide to the 2018 ASAE Technology Conference.

Innovation 191

Innovation Technology DC Tips 191

Reid All About it

DECEMBER 7, 2018

Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ). The Next Web ). .* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition. Host: ASAE Marketing Council Section.

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Washington DC Library Tips 186

Reid All About it

AUGUST 9, 2019

You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. The most important element in marketing and communications is segmentation, says MemberSuite. After reading their post on how to get started with marketing segmentation , I’d have to agree.

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Columbus North Carolina LMS millennials 39

Reid All About it

FEBRUARY 1, 2019

Billhighway brings us a conversation between two component relations professionals (CRPs) about a wide range of topics, including marketing chapter membership in rural communities, selling organizational memberships, measuring chapter performance, and more. From Hollywood to Silicon Valley: Bridging Content and Technology (Association Chat).

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Certificate Chicago DC Washington 107

Reid All About it

JANUARY 25, 2019

WBT Systems explains what you really need to think about when developing and marketing education for all generations. Some quick hits before we get to the list of next week’s free webinars: More calendar talk: why your association should use a content calendar in 2019. Let’s start 2019 with a discussion around your digital strategy.

Chicago 170

Chicago DC Content Washington 170

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. But for 2019, we came armed with data.

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Los Angeles DC Washington Phoenix 186

Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Nonprofit Tech Trends 2019.

Email Marketing 175

Email Marketing Social Media Library millennials 175

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. Mike Guerrieri at DelCor Technology Solutions shares his observations and advice from two years of association technology assessments. Tom Whatley, Content Marketing Institute ). 1 CMP credit. Host: PCMA.

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LMS Pennsylvania Innovation Education 276

Reid All About it

OCTOBER 11, 2019

Michael Brenner, Content Marketing Institute ). Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media. Digital Marketing to Exceed Your Marketing Goals.

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DC Washington Content Education 50

Association Success

APRIL 1, 2019

In a world of lightning-fast technological advancements, ever-changing economic, social and political situations, and generational transition challenges, the association space is deeply affected. Find exponential market growth for their organization. Create new sustainable revenue streams. Elevate brand credibility and member loyalty.

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Software Newsletter Association Software Maine 113

Association Success

JANUARY 14, 2019

On one hand this is great news because employers are seeing the value in funding professional development—but it also results in a deep and complex competitive market. The risk of irrelevance is imminent as competitors step into the market creating targeted learning programs faster and cheaper.?.

Education 82

Education America Price Strategy 82

Reid All About it

FEBRUARY 15, 2019

Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Presenter: Julia Campbell, Founder of J Campbell Social Marketing. Improving Nonprofit CRM Data Management in 2019. Ernie Smith, Associations Now ). 1 CAE credit.

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Social Media DC System Technology 170

Reid All About it

FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). The other is another José Andrés recipe from Milk Street (Sep/Oct 2019 issue) for cauliflower with smoked paprika, honey and sherry vinegar. Presenter: Mark Bornstein, VP of Content Marketing, ON24.

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Chicago Baltimore Education Content 243

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

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Raleigh Review Class Education 259

Reid All About it

NOVEMBER 2, 2018

The weekly list of free educational events and resources for the association community… I thought I knew a lot about gathering requirements for new technology, so how did I miss the boat on business requirements? Many of my content marketer friends, acquaintances, and clients will appreciate this one. More info/register.

Chicago 38

Chicago DC Tools Content 38

Mariner Management

DECEMBER 26, 2019

While more is still written about membership, events and technology, chapters did merit coverage in 2019 from a couple of the association’s leading sources. Billhighway provides an evergreen resource bank on chapters and in 2019 the cream of the crop is their in-depth series on how to spot, help and avoid chapter crises.

Education 62

Education Course Resources Member Engagement 62

Reid All About it

AUGUST 30, 2019

In a recent webinar, WBT Systems and three other association tech providers discussed three big ideas from the 2019 ASAE Annual Meeting. MemberSuite shares eight ways you can use word-of-mouth marketing to increase membership. Rusty Weston, Content Marketing Institute ). Do you agree with their selection? Too woo-woo for you?

Chicago 34

Chicago DC Analysis Content 34

Reid All About it

MARCH 15, 2019

MemberSuite describes the different ways technology can be used to save staff time and stave off frustration. Meetings Master Classes 2019 Session 3: Accountability and Conflict Management – A Planner’s Guide. They’re seeking more ROI as they compare the value of association sponsorships with other marketing opportunities.

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DC Washington Denver Sacramento 150

Associations Now

FEBRUARY 5, 2019

Rather than a single “next big thing” to define the way that the tech sector builds itself, CompTIA’s latest industry outlook argues that 2019 will be the year that many of the big trends will come together. represents 31 percent of the total, making it the largest single market. is big, but so is everywhere else. In the mature U.S.

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Report Software Innovation Technology 63

Associations Now

JULY 1, 2019

A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many organizations find issues like ROI and strategic integration hard to solidify. That’s a point that the 2019 Content Fitness Report [registration], from Heinz Marketing and PAN Communications, hits on.

Content 93

Content Marketing Report Tools 93

Reid All About it

FEBRUARY 8, 2019

The weekly list of free educational events and resources for the association community… “It’s not the technology that makes your association innovative; it’s what you do with technology,” said WBT Systems. Presenter: Toni Zoblotsky, Director B2B Marketing and Creator of Meet with Purpose, Hilton Worldwide. 1 CMP credit.

Washington 99

Washington DC Charlotte Project 99

Reid All About it

JUNE 14, 2019

Why Content Marketing Is Key in B2B Lead Generation Efforts. Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. More info/register.

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Fort Worth Tips Dallas Social Media 170

Associations Now

JANUARY 18, 2019

Technology can streamline many processes, but not all associations are taking advantage. Technology is one of the most powerful tools in your arsenal, yet only 25 percent of associations prioritize technology to help manage their organizations, according to Salesforce. Creating a technology budget. ContentTECH [link].

Technology 71

Technology Strategy Class Tools 71

Higher Logic

DECEMBER 20, 2018

Whether consciously or subconsciously, this standard of service influences our expectations for our buying relationships with B2B technology vendors. However, companies that compete in markets with little to no competition have found ways to be successful over time, simply by being the best or only option available. For Marketers.

Software 159

Software Revenue Communications Team 159

Reid All About it

AUGUST 24, 2018

How do you differentiate your B2B technology company from competitors? Chandar Pattabhiram suggests building a tribe by using evangelistic marketing, community intelligence and, my favorite, educational marketing. Mon 8/27 at 2 p.m.* – Marketing for Membership Growth. Patrick Dorsey, EVP of Marketing, Impexium.

Chicago 37

Chicago Washington Innovation Charlotte 37

Associations Now

JANUARY 4, 2019

— SmartMeetings (@SmartMeetings) January 3, 2019. Content marketing can drive event awareness and attendance. This is how to tell whether they pass the test , says nonprofit digital marketing expert John Haydon. Here are four tips on the technology , from the Wild Apricot blog. How to Keep Your Events Safe.

Social Media 63

Social Media Strategy Survey Tips 63

Aptify

MAY 21, 2019

Xperience 2019 , the preeminent technology show for association, nonprofit, and K-12 school leaders! Xperience 2019 Registration Now Open! The post Xperience 2019 Is Here! Here’s a sneak peek at what you can expect when you attend Xperience. Ready for something innovative, insightful, and inspirational? Save Your Spot.

Florida 56

Florida Conference Products Report 56

Reid All About it

APRIL 26, 2019

WBT Systems explains how to design and market programs that meet the education expectations of Millennials and Gen Z. The future of technology and virtualization has become a more important and relevant topic to discuss within your association. Digital Marketing Trends and Traditions 2019. Ottawa, Ontario). 1 CMP credit.

Social Media 170

Social Media Arizona millennials Proposal 170