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If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Marketing isn’t quite there yet when it comes to complete adoption of artificial intelligence or machine learning, but these technological advances will continue to influence our decision making.
I also like perusing posts on 2019 trends. WBT Systems shares five trends and opportunities they see for association e-learning in 2019. Even though WBT is a learning management system (LMS) provider, not one of the trends and opportunities they highlight is about technology. Webinar Marketing Predictions for 2019.
Some quick hits before we get to next week’s free webinars: 5 content strategies for niche B2B industries. Find out how onsite event technology can enable you to gather invaluable data when it comes to measuring and tracking the attendee journey and proving the impact of your event. Host: Association Women in Technology Champions.
The Community Roundtable annually releases the The State of Community Management Report, and it’s chock-full of timely online community stats to help inform your strategies in the year ahead. Communities with advanced strategies are 2x as likely to be able to prove value. 76% of community programs cannot measure their strategy.
If you’ve ever tried to get people at work to adopt a new technology, you know what kind of uphill battle that can be. Fíonta explains the reasons behind resistance to change and provides change management advice for technology, in their case, Salesforce, implementations. 14 best content marketing newsletters for 2019.
Editor's note: Anne-Margaret, online community manager for the American Association for Clinical Chemistry (AACC), shares her perspective on Super Forum 2019. Are they in communications and marketing, membership, technology, or another department all together? One of my favorite aspects is the networking. Breakout Sessions.
The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.
The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Nonprofit Tech Trends 2019. Our panel of experts will each share their take on emerging technologies and examples of how nonprofits of all sizes are using them. Alyssa Ford, Data and Strategy Lead at Tech Impact.
Meeting technology will shift in 2019. Meeting technology is always evolving—and industry experts don’t think 2019 will be any exception. Member churn is normal for any organization —which is why membership strategies should focus on lifetime value over retention , argue The Membership Guys in their latest podcast.
When you ask more than two dozen top events industry professionals for their insights on technology trends, the answers (no surprise) are fascinating. At the highest level, what comes through from the responses is the unique, at times even uneasy, the relationship of technology to live events, in comparison to other forms of communication.
I continue to learn new things about the “bones” of an AMS, a technology I thought I knew enough about but apparently didn’t. Dan Hickey at DelCor Technology Solutions explains how to avoid application sprawl by taking a strategic approach to Office 365. The March/April 2019 issue of Cook’s Illustrated has the recipe.
Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. Mike Guerrieri at DelCor Technology Solutions shares his observations and advice from two years of association technology assessments. In this post, he focuses on data management and digital strategy.
When you ask more than two dozen top events industry professionals for their insights on technology trends, the answers (no surprise) are fascinating. At the highest level, what comes trough from the responses is the unique, at times even uneasy, relationship of technology to live events, in comparison to other forms of communication.
Technology can streamline many processes, but not all associations are taking advantage. Here’s how to plan an efficient tech strategy. Technology is one of the most powerful tools in your arsenal, yet only 25 percent of associations prioritize technology to help manage their organizations, according to Salesforce.
As technology maintains its seemingly unstoppable march and the millennial generation officially becomes the largest demographic at work, 2019 promises to deliver a year of transformation for event design, but also of opportunity. It’s an exciting time to be in event design if we remember technology is just the delivery system.
Are you interested in learning how some of the most competent executives in the association industry are managing culture, technology, growth and change? Digital and cultural transformation are synergistic and by taking a holistic approach to introducing new technology, organizations spark innovation and entrepreneurship. says Sherry.
Some quick hits before we get to the list of next week’s free webinars: More calendar talk: why your association should use a content calendar in 2019. New Year, New Digital Strategy (Association Coffee Talk, Alexandria VA). Let’s start 2019 with a discussion around your digital strategy. Tim Ebner, Associations Now ).
The Technology Services Industry Association (TSIA) describes creating a customer journey map as using “ empathetic imagination ,” mapping each touchpoint and transition with all the people, processes, and technology customers will encounter. What’s your strategy for sourcing product feedback at scale, digitally?
Mon 6/24 at 2 p.m.* – 3 New Strategies to Boost Your Member Onboarding, Engagement, and Retention. Join a roundtable discussion about the very good reasons that your business unit might go out, specify, evaluate and purchase a technology solution without involving your IT peers. Organizer: ASAE Technology Professionals Council.
In 2019, the events market was valued at $1.14 Given the industry’s transformation, event management strategies have relied heavily on technology to provide greater productivity and efficiency. Teams must be able to utilize technology that captures data to advance their event management strategies.
However, looking ahead to 2022, we expect the market globally will rebound to 78% of its 2019 size. The least negatively impacted market is likely to be China, with 2020 exhibitions revenues 50% down compared to 2019, whereas the most negatively impacted are forecast to be Vietnam and Singapore (94% and 93% down from 2019 respectively).
As the Operations lead on upcoming events in Hong Kong, New York and Sydney, he is constantly working with a range of the latest event technologies to deliver these events successfully. Charlotte Hammerbeck, Director, Meetings Technology at GSK. Read the Event Tech Q&A here. operating in more than 120 countries.
Hear insights uncovered in the creation and implementation of a state society’s effective government relations strategy and advocacy ground game. From Hollywood to Silicon Valley: Bridging Content and Technology (Association Chat). Learn how to address the regulatory implications once legislation has been passed. 1 CAE credit.
You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. Learn how to incorporate tactical strategies designed to enhance the management, engagement and training of millennial employees. Exploring Event Technology Stacks (Association Chat). 1 CMP credit.
Cvent , a market-leading meetings, events, travel and hospitality technology provider, published the latest instalment of the Cvent Travel Managers Report: Europe Edition , which provides in-depth insights into current corporate travel trends and activity. The report reveals significant levels of optimism amongst corporate travel managers.
The weekly list of free educational events and resources for the association community… If you’re going to the ASAE Technology Conference next week and see my name badge walking toward you, snap me out of my daze, I mean, big thoughts, and say hello. Before you go, check out DelCor’s Guide to the 2018 ASAE Technology Conference.
Get some fantastic insights and discover what you need to know to create an effective and successful marketing strategy under GDPR. How to Prepare for the 2019 Hospitality Market. Presenters: Dick Wilson, Data Governance Expert, and Vikas Arya, Principal of Strategy Execution. It’s never too early to get a head start on 2019.
B2B content marketing predictions and trends for 2019. Find out how to launch and maintain an email marketing strategy that consistently engages donors and supporters, format web and email content to increase your click-through rate, and integrate social media into your website and email communications. Nonprofit Tech Trends 2019.
In a world of lightning-fast technological advancements, ever-changing economic, social and political situations, and generational transition challenges, the association space is deeply affected.
Learn about different opportunities to make connections between national and state chapters, and the benefits of leveraging your chapters through existing technology channels. How to Create an Analytics Strategy & Roadmap. Improving Nonprofit CRM Data Management in 2019. Top Ways to Skyrocket Revenue in 2019 and Beyond.
Attendees will also gain insight by learning benchmarks for success as revealed in the 2019 Global NGO Technology Report. This webinar will help you see how you can most effectively implement mobile technology to increase engagement at your next event. Presenter: Jake Fisher, co-founder of Bridges Strategies.
During all our years designing and deploying event technology for events, one thread remains a constant – that technology adds the most value when it succeeds in actively facilitating human connection and communication. Bringing teams together with event technology. Creating human connections. Client feedback.
How is your association committing to a competitive education strategy? Presently, a large majority of associations do not have an education strategy. In her book, Tracy King talks about how workforce disruptions, new technologies, and tight budgets place enormous pressure on professional association continuing education teams.
In a recent webinar, WBT Systems and three other association tech providers discussed three big ideas from the 2019 ASAE Annual Meeting. Create a content marketing strategy in seven “easy” steps. I added those quotation marks because developing a strategy is never that easy, you do have to think hard, but it’s immensely doable.
MemberSuite describes the different ways technology can be used to save staff time and stave off frustration. Meetings Master Classes 2019 Session 3: Accountability and Conflict Management – A Planner’s Guide. Hear about strategies to make team members more effective, and make the planning workflow less stressful.
The weekly list of free educational events and resources for the association community… I thought I knew a lot about gathering requirements for new technology, so how did I miss the boat on business requirements? Marketing Trends to Watch for in 2019. Find out what trends should be on your radar for 2019. 1 CAE credit.
In a 2019 survey of high-tech companies, more than 40% of the respondents said they hire Customer Success Managers , according to an article in the Harvard Business Review. Aaron Costello, Consultant, MG Strategy + Design. Randy Jones, VP of Business Development and Strategy, eThink Education. Tue 12/17 at 2 p.m. 1 CAE credit.
While more is still written about membership, events and technology, chapters did merit coverage in 2019 from a couple of the association’s leading sources. As you peruse, just maybe there is a tip or strategy for 2020. AssociationSuccess.org explores the question through an interview around the 2019 benchmarking study.
Based on 2019-23 data from 20 national nonprofits, the study from K2D Strategies and Chariot examines growth in DAF revenue, the number and size of gifts, and the number and retention of donors, among other things. in 2019 to 12% in 2023. Here are five significant findings: 1. million total donors.
This is how you can prove your new member community will be a valuable technology investment. Looking to personalize and target your email communications strategy to different member segments? Many associations are looking to technology to help them achieve various goals like millennial recruitment and maximizing staff resources.
Hopin, the leading virtual experience platform, announced today that it has acquired video hosting provider Streamable and video technology company Jamm. The technology from both companies will be integrated into Hopin’s current product offering and become the basis for the development of future video products and features.
Event Tech Live is Europe’s only show dedicated to event technology. This session touches on ways to differentiate your event marketing strategy, on-day event personalisations, and event follow-up ideas to get ahead of the game. From the Brand and Buzz Stage at Event Tech Live 2018. Speaker: Eran Ben-Shushan.
Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. 3 New Strategies to Boost Your Member Onboarding, Engagement, and Retention.
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