Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

Reid All About it

NOVEMBER 29, 2019

I continue to learn new things about the “bones” of an AMS, a technology I thought I knew enough about but apparently didn’t. Dan Hickey at DelCor Technology Solutions explains how to avoid application sprawl by taking a strategic approach to Office 365. Demystifying Event Marketing. Doesn’t one affect the other? CB Insights ).

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

JANUARY 22, 2021

Although the first quarter of 2021 may not look too different than the last quarter of 2020, association leaders are doing their best to complete their full calendar of programs and carry out their strategic objectives. Marketing Automation & Technology Systems Demo Day. Guest: Paul Gannon, Thoughtcast Media Video Marketing.

Innovation 370

Innovation Education Communications Strategy 370

Reid All About it

JUNE 4, 2021

Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Fri 6/4 at 12 p.m.

Video 367

Video Innovation Content Education 367

Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Heba Mahmoud, Senior Manager, Diversity Initiatives, Consumer Technology Association. In 2020, Soapbox Consulting conducted 5,074 virtual meetings with Members of Congress and 6,704 advocates.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Reid All About it

FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr. Brian Zambotti, Vice President of Sales & Marketing, Digitell, Inc. Remote work models. More info/register.

San Diego 370

San Diego Strategy Education Price 370

GrowthZone

JANUARY 14, 2020

If you want 2020 to be the year you adjust member benefits, we have some ideas for you. Member organizations in 2020 need to focus on giving members what they want (e.g., It’s the ideal marketing piece to engage prospective members. In 2020, you need to consider the member experience. Here’s to an amazing 2020.

Social Media 122

Social Media millennials Class Content 122

Reid All About it

NOVEMBER 20, 2020

As we near the end of 2020, many are asking what events will look like in 2021 and beyond. From the rise of the hybrid event model, rapidly emerging technologies, increased online communities, wider global reach and new revenue streams, one thing is certain, the future will open up more opportunities for events than ever before.

Certificate 370

Certificate System Dallas Recruiting 370

Reid All About it

FEBRUARY 19, 2021

I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. 19 tips for reading more this year, from people who read a ton in 2020. Quick hits.

Revenue 322

Revenue Leadership Strategy Las Vegas 322

Reid All About it

NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Fri 11/6 at 10 a.m.* – 2020 Election’s Impact on Associations (NYSAE Engagement Lounge). Innovation and membership growth. I’ll be happy to feature it as long as it’s not too product-centric.

Education 285

Education Learning Management System Leadership Case Study 285

Association Analytics

JUNE 17, 2021

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Tie past spikes in registrations to the marketing initiatives taking place during that time so you can better understand which approaches and messages led to the most registrations. Does it fluctuate?

Revenue 318

Revenue Discount Analysis Certificate 318

Reid All About it

JULY 10, 2020

Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. Budget and Appropriations Outlook – Rounding Out 2020. 2020 has created all kinds of distractions for members.

Montana 365

Montana Content Price Strategy 365

Reid All About it

JANUARY 10, 2020

In this MIT Technology Review article , he said, “What they wrote was remarkable, and remarkably consistent.”. Quick hits before we get to the list of this week’s free education: Lots of useful advice here: 20 of the best SEO tips for keyword rankings and Google in 2020. Mike Murray, Content Marketing Institute ). 1 CAE credit.

LMS 243

LMS Software Chicago Washington 243

Protech

OCTOBER 6, 2020

By Liz Palm, Marketing Director. These new concepts were the main topic s of discussion in Protech’s webinar with technology experts from Association Analytics , Guidebook and Higher Logic. . Look no further for this type of model than the record-breaking event experience at ASAE’s 2020 virtual Annual Meeting & Expo.

Revenue 124

Revenue Social Media Cost Content 124

Reid All About it

JANUARY 17, 2020

WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. Take a closer look at some of the community trends identified for 2020. More info/register.

Arlington 243

Arlington San Diego DC San Francisco 243

Reid All About it

MAY 22, 2020

If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking. Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Virtual event sponsors/exhibitors.

Certificate 369

Certificate Revenue Conference North Carolina 369

Blue Sky eLearn

SEPTEMBER 23, 2021

As I reflect on the last 10 years, I’m sharing what’s stood out to me the most: Technology has evolved, and we’ve evolved with it. Technology isn’t the only thing that’s evolved: our buyers have, too! And eLearning software isn’t the only technology that has come a long way in the past 10 years. About the Author.

LMS 296

LMS Content Conference Technology 296

Membersuite

FEBRUARY 19, 2021

Your association’s change muscles are probably still sore after the workout they received in 2020, but you have to keep flexing them. The question is: can your association’s technology support your association’s goals in 2021 and beyond? They’re not as forgiving when they encounter technology shortcomings.

Technology 128

Technology Software Project System 128

Event Industry News

FEBRUARY 12, 2020

The world’s leading event technology expo, Event Tech Live, will be back at the Old Truman Brewery for its seventh edition in November 2020. CPD accredited, ETL’s onus on content and interaction complements the organisers incorporating latest technology into every element of the machine, registration to egress.

Analysis 96

Analysis Technology Conference Content 96

SBI

FEBRUARY 3, 2021

Considering all of the challenges and hardship that came in 2020, you might question our decision to want to look back on it. Now, 2020 is over and we can exhale a small sigh of relief. The American Academy of Oral Medicine 2020 Annual Conference and 75 th Anniversary Celebration were canceled due to COVID-19.

Case Study 105

Case Study Certificate Team Education 105

Reid All About it

DECEMBER 4, 2020

Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. Choosing the right software, platforms, and technology partner is crucial to the success of your organization. Host: Association Women Technology Champions. Host: ASAE.

Revenue 300

Revenue Blended Learning Conference Technology 300

Reid All About it

FEBRUARY 26, 2021

Good enough” technology. It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ).

Recruiting 329

Recruiting Recruitment Project Technology 329

Event Industry News

NOVEMBER 26, 2019

Akkroo takes home the ‘Best use of Technology for Engagement & Interaction (B2B)’ award at the 2019 Event Technology Awards. Every year, billions of dollars are spent on marketing automation and CRM software, for smart, sophisticated ways to manage leads, improve prospect experiences and ultimately close deals.

Technology 108

Technology Newsletter Revenue Software 108

Reid All About it

MAY 7, 2021

In some of these cases, technology and common sense can save the day and, in others, you might have to knock some sense into your board. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. I found myself saying “Yes!” Virtual audience.

Technology 370

Technology Strategy St. Louis System 370

Event Industry News

JANUARY 31, 2020

A new decade has arrived and with technology advancing exponentially, event professionals across the globe need to be taking stock and be prepared to leverage all the benefits technology can bring to their business. Emerging technology within the meetings and event space is set to follow suit.

Technology 116

Technology Innovation Industry Revenue 116

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s – Event Marketing Strategies for Virtual and Hybrid Events. As virtual and hybrid events become the new normal, examine the best practices for event marketing and engagement strategies. Presenters: Mike Dietrich, Vice President of Marketing at Cvent.

Montana 362

Montana Revenue Case Study Innovation 362

Reid All About it

APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Michael Jones, VP, Mobile Technologies, Results Direct | RD Mobile. Whelan, CDM, President, Marketing General Incorporated. Event communications. Host: PCMA.

North Carolina 74

North Carolina Content Montana Revenue 74

Reid All About it

SEPTEMBER 11, 2020

Learn the current trends to retain your existing membership dues and examples of how associations are effectively increasing non-dues revenue in 2020. Association Technology & Data 2025: Evaluating Your IT and Data Readiness. 2020 has spawned both new demands and solutions for most associations. More info/register.

LMS 329

LMS Montana Revenue Recruiting 329

Reid All About it

SEPTEMBER 25, 2020

At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. Marketing Manager, Aptify. Dawn DiLorenzo, Director of Marketing, Web Scribble. How to Scope and Implement Virtual Event Technology. Diversity and inclusion in marcomm. Host: Aptify.

Case Study 285

Case Study Conference Price Content 285

Event Industry News

FEBRUARY 19, 2020

Topics covered include how to build your event story; the difference between your marketing message and your PR hook; and how to leverage existing data to build your story. 52eight3 is a highly skilled marketing and PR agency focused on getting technology and suppliers seen, known and loved by event organisers.

Software 97

Software Tips Technology Education 97

Reid All About it

FEBRUARY 14, 2020

Tech Trends to Watch in 2020. Self-driving cars are on the streets and AI is in our homes, but should nonprofits bother getting up to speed on these emerging technologies when some are not yet in the cloud? Presenters: Sofia Leiva, Marketing Programs Manager, 3Play Media. Tue 2/18 at 1 p.m. More info/register. Host: Tech Impact.

DC 243

DC Education Washington Content 243

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

Review 259

Review Raleigh Education Class 259

Higher Logic

MAY 11, 2020

G2, the leading B2B technology review platform, released their Spring 2020 Grid Report, and we are excited to announce that we’ve been named a Leader in Online Community Management for the 4th consecutive quarter. Access the full G2 Spring 2020 Grid® Report below.

Review 287

Review Blended Learning Software Products 287

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Remote work technology. Event safety. If you’re a regular person (i.e.,

Technology 341

Technology Strategy St. Louis Tips 341

Event Industry News

DECEMBER 17, 2019

by Brecht Fourneau, senior director, EMEA & APAC Marketing, Aventri. Event technology is a fast-changing landscape. To this end, here are three top trends that will drive opportunity and growth in 2020 and beyond. These trends will pick up speed as new AI-driven technologies come to market in 2020.

Technology 96

Technology Process Tools Content 96

Reid All About it

JUNE 26, 2020

Old models for delivering technology have been stretched to the breaking point, and associations are adopting new ways of thinking about their technology infrastructure. Outfrastructure embraces technologies that empower teams, untethers from physical locations, and embraces ‘always on’ components. Tue 6/30 at 1 p.m. Host: Hubb.

Montana 370

Montana Conference Content Education 370

Reid All About it

MAY 28, 2021

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Join us for a deep dive conversation into the future of community technology with leading strategists from Higher Logic, Verint, and Beezy.

Innovation 284

Innovation Technology Survey Education 284