2027 Marketing Products 
Reid All About it
APRIL 26, 2024
The outlook for associations, as described in Marketing General Inc.’s Two-thirds of associations plan to develop new products/services, yet only one-third plan to hire more staff. They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives.
Event Industry News
OCTOBER 29, 2021
Far from a temporary phenomenon in response to the shutting down of physical events and traditional studios during the Covid-19 crisis, a recent report published by Allied Market Research reveals that the UK and Ireland virtual event market is expected to grow at a CAGR of 13.3% billion by 2027. to reach £26.3
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Reid All About it
APRIL 19, 2024
James Young of Product Community describes a twist on mentoring. I’m happy to feature it as long as it’s not too product-centric. Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand. Congratulations, Dean! Co-mentors. CAE credit.
Event Industry News
JANUARY 23, 2024
In particular, ABPCO has achieved a 13% increase in PCO members, bringing the total to 155, a significant step towards its goal of 200 members by 2027. The Association of British Professional Conference Organisers (ABPCO) is celebrating 2023 as a remarkable year of achievements and growth.
Leading Learning
DECEMBER 3, 2023
As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,
.orgCommunity
DECEMBER 23, 2019
By 2021, one quarter of the top 100 consumer goods companies will be using 3D printing to create custom products on demand. By 2027, many employees will count robots among their co-workers. Associations typically want to send nothing less than fully realized products to market.
.orgSource
APRIL 22, 2024
To make a point about technology and its impact on the future of work, Hugh Lee, Co-Founder of Fusion Productions, told me this story: “Several years ago, we invited some young presenters who were developing cutting edge farming technology to digitalNow. Most were CEOs leading companies that provide products and services to associations.
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