article thumbnail

How to Think Like a Futurist

WBT Systems

The Institute for the Future describes a signal as: “a small or local innovation or disruption that has the potential to grow in scale and geographic distribution…a new product, a new practice, a new market strategy, a new policy, or new technology… an event, a local trend, or an organization…a recently revealed problem or state of affairs.”.

How To 251
article thumbnail

Involve Young Pros In Your Meeting Planning and Marketing Efforts

Associations Now

The committee, composed of four young professionals, is tasked with looking at the CVB’s marketing efforts as if it were 2022 and planning for the five years ahead. Then, at VisitPittsburgh’s board of directors meeting in January, the team will present its strategic 2023-2028 marketing plan. Let us know in the comments.

Marketing 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Reed Travel Exhibitions launches new experiential marketing conference & expo

Event Industry News

Reed Travel Exhibitions (RTE) today announced the launch of Exceptional Experiences, a two-day conference and ideas showcase dedicated to experiential marketing and live events. December, alongside its market-leading business events trade show, IBTM World which takes place from 1 st -3 rd.

article thumbnail

11 Strategies for Organizing a Virtual Conference

MemberClicks

Another survey shows that the virtual event market is expected to be worth $504.76 billion by 2028. And with the market only growing in the years to come, it only makes sense for your organization to take advantage of this trend.

article thumbnail

Experiential showcase revolutionising Scottish events to take place next year

Event Industry News

EXPERIENCEit, a new initiative designed to support the growing market for experiential events in Scotland and beyond, will be held in Edinburgh early next year. The experience economy is a huge growth area set to soar in value to $12 trillion by 2028 according to the World Experience Summit.

article thumbnail

Guest Blog: 3 essential event metrics your technology should capture

Event Industry News

In 2019, the events market was valued at $1.14 trillion by 2028. These interactions provide organizations with valuable engagement insights to improve future events and marketing campaigns. We can’t leverage metrics for sales and marketing objectives.” trillion, and it’s estimated to reach $1.55

article thumbnail

12 Virtual Event Engagement Ideas for Improved Experiences

MemberClicks

Additional research forecasts that the virtual event market will hit $504.76 billion by 2028. About half ( 49%) of marketers use attendee engagement as a primary indicator of a successful event. And it makes sense why. Virtual events are safer and can accommodate larger audiences.