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The Institute for the Future describes a signal as: “a small or local innovation or disruption that has the potential to grow in scale and geographic distribution…a new product, a new practice, a new market strategy, a new policy, or new technology… an event, a local trend, or an organization…a recently revealed problem or state of affairs.”.
In 2019, the events market was valued at $1.14 trillion by 2028. Given the industry’s transformation, event management strategies have relied heavily on technology to provide greater productivity and efficiency. Teams must be able to utilize technology that captures data to advance their event management strategies.
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A recent survey showed that the virtual event market alone is expected to be worth $504.76 billion by 2028. That includes the speakers you select and how you create your marketing campaign to promote your event. Craft a multi-channel marketing plan. Marketing materials. Who is your ideal attendee?
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