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Association Brain Food Weekly: 3.24.17

Reid All About it

I’d like to think I’m a wise content marketer (but always learning) and I do have a sensible approach to SEO, much like Sonia Simone from Copyblogger who wrote this article. Sonia was the one who really hooked me on marketing, way back in my CBIA days. Presenters: Myllisa Patterson, director of marketing, CrowdCompass by Cvent.

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Why Climate Change Matters for Every Leader

Associations Now

Most CEOs are under pressure to deliver results to analysts and to the market ,” he said. Another association, the National Asphalt Pavement Association (NAPA), has been doing much the same, establishing a goal of net-zero carbon emissions by 2050. They are in their jobs for less than five years on average.

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A Spotlight on 10 Top Impact Investors Driving Social Change

NXUnite

They won’t just invest capital; they’ll infuse your mission-driven startup with strategic marketing solutions. Backed by a passionate team, a network of mission-driven businesses, and cutting-edge marketing strategies, Foundry for Good will make sure your business’s impact is felt. BlueOrchard Finance S.A.

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How to Set a Vision, Fast

Associations Now

By November 2021, the task force was prepared to come to the board with a plan: Dubbed the Road Forward , it was an industry-wide pledge to reach net-zero carbon emission asphalt pavements by 2050. “It It took us four or five months to get to the point where we were all OK with taking that to the board,” Willis said.

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New Climate Advocacy Group Has CEO Pedigree

Associations Now

The legislation should be market-driven, in part by putting an economy-based price on carbon. The new group is aiming for an 80 percent reduction in emissions by 2050—a less-aggressive goal than the Green New Deal, which aims for net zero emissions by 2030, but is roughly similar to what was pitched during the Obama administration.

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Start with One Change to Create a Sustainable Meeting

Associations Now

Indy has committed to achieving carbon neutrality by 2050. Visit Indy proudly serves as the official sales and marketing organization for USA Today’s “#1 Convention City in the U.S.” Indianapolis has been leading the way in sustainability efforts in other ways, as well. Learn more at VisitIndy.com.

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Old Members Are The Future!

High Context

By 2050 over 25% of the population in the U.S. Given overall population growth, that represents more than 50 million new people 60 years or older in 2050 compared to now. will be 60 years or older according to government projections. That’s compared to about 18% today. Old people are the future.

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