article thumbnail

Solving for the New Reality of Engagement: A Holistic Member Experience

Associations Now

Member experience is the combination of all the interactions your members have with your organizationfrom the onboarding process to the way members access their benefits. Understandably, this impacts how members feel about your association. Why Create a Holistic Member Experience?

article thumbnail

Association Brain Food: 1.31.25

Reid All About it

Reining in Americas $3.3 Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guest: Scott Hodge, author of the white paper Reining in Americas $3.3 5 Strategies For Driving Member Engagement in 2025 Many associations are challenged with engaging members on a consistent and ongoing basis.

Arlington 258
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Evolution of Experience with Marketing Automation

Higher Logic

You’re already trying to provide a positive customer or member experience, and maintain strong communications with them. Let’s start with that first part, about the experience. Put Experience First. People still go to the cinema for the experience, so to compete the experience had to change.

Marketing 262
article thumbnail

The more you know: Salesforce Person Accounts for associations

Nimble AMS

If not, it’s time to discover how Person Accounts can empower your member-based organization. S ome of America’s leading businesses like New York Life, Bank of America, Voya , Philips, Target, and CVS are leveraging Person Accounts to revolutionize reporting.

America 127
article thumbnail

Association Brain Food: 12.6.24

Reid All About it

Host: Carlos Restrepo, MS, CAE, VP of Sales North America, Aevus Speakers: Tasha Van Vlack, CEO & Community Builder, The Nonprofit Hive James B. From transforming member experiences with AI, to streamlining complex systems, to fresh, new approaches to hybrid meetings, this session will spark ideas you can bring to your organization.

Content 213
article thumbnail

Who Remembers AOL? 

.orgSource

Lessons from AOL’s Decline for Associations In the 1990s, America Online (AOL) was synonymous with the internet experience. Associations must take a similar approach: remove barriers to engagement, offer value that aligns with members expectations, and innovate continuously.

article thumbnail

Association Brain Food Weekly: 4.10.20

Reid All About it

Find yours on the Feeding America website. Presenters: Annie Russo, Vice President of Government Affairs, Airports Council International – North America. Aaron Stetter, Executive Vice President of Policy & Political Operations, Independent Community Bankers of America. Using Mobile to Keep Members Engaged During COVID-19.