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Elizabeth Bell, Higher Logic Things worth remembering: the imperfection of America. – Engage First, Grow Further: Rethinking Membership Strategies (Associations Trends Talk) Too often, organizations focus myopically on increasing membership. What strategies can you implement to close this engagement loop? to 5:25 p.m.
Thanks to the generosity of my friend and colleague Ed Barks , I had the opportunity to attend Influence Across America: The Rise of State and Local Power and the Impact of Digital Media , a National Digital Roundtable panel event at the Newseum earlier this week. The post Influence Across America appeared first on Spark Consulting.
Member recruitment. YourMembership describes 13 tactics used by small-staff associations to attract and recruit new members. exam preparations, eligibility, exam content outline, study strategies, practice questions, tips and advice, etc.) The entire list seems pretty essential to me. Has your association tried all of them?
How well does your membership strategy and marketing align with her assertion? exam preparations, eligibility, exam content outline, study strategies, practice questions, tips and advice, etc.) This panel will offer must have strategies and best practices acquired through real-world examples to protect nonprofit organizations.
Oren Cass, Understanding America 8 ways of connecting a smartphone can’t deliver. | Join us as we together discuss this critical aspect of America’s workforce as we seek to broaden our understanding of military-to-civilian transition. Ted Gioia A totally on brand 404 page. More info/register. 1 CAE credit.
The following is a guest post from Lynda Baldwin at Communication Strategies Group, Inc., But like many other membership-based organizations, the Moose often finds itself riding through the peaks and valleys of member recruitment. Demographics play a key role in recruiting members. Five Tips to Rock Membership from Moose.
It covers strategy, tactics, technology, AI and more in a post, not a download. At Community-Led Alliance, Steve Chen describes the journey of Code & Coffee and suggests strategies for building trust, psychological safety, and a strong sense of belonging in a community. Content strategy. Membership meetups. Skills training.
Billhighway describes the chapter self-assessment exercise used by the Associated General Contractors of America to collect data for chapter benchmarking. The labor shortage America is currently experiencing is the largest issue disrupting supply chains, disrupting every industry and causing every member to rethink how they get the work done.
They describe how the Association General Contractors of America shares this data with its chapters, provides resources to help them improve performance, and supports their growth with chapter leader training and development. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Online learning.
It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. McKinley Advisors describes how they helped the Infectious Diseases Society of America by starting at the top with governance and leadership development. The future of work. DE&I in action.
Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Online learner engagement.
WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. They share ten strategies for motivating members to volunteer and mentally show up for meetings. Troy Pfeffer, Partnerships Director, Howspace North America. Sponsorships.
They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Presenters: Antonia Cardone, Americas Lead of Total Workplace, Cushman & Wakefield. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Marketing virtual/online education.
Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Ready, Set, Meet: Coronavirus Event Safety Strategies.
It includes questions about the impact of the pandemic on strategy, pricing, etc. Join us for this strategy session to learn more about diversifying funding streams through philanthropic approaches, increasing revenue generation beyond earned income models, and improving income projection from untapped and under-used sources.
Billhighway shares Elizabeth Engel’s advice for tackling this conundrum, including how to help chapter volunteers excel at member recruitment, engagement, and retention. exam preparations, eligibility, exam content outline, study strategies, practice questions, tips, and advice, etc.) Podcast recommendations. More info/register.
Member recruitment. To attract young members , you must recruit in ways that make sense to them. At The Free Press, venture capitalist Katherine Boyle describes how a dynamic vision can win the fight for America , instead of “letting doomsayers, technophobes, and neurotics undermine it from the inside.” 1 CMP credit.
Member recruitment. Impexium suggests member recruitmentstrategies that will successfully drive your marketing efforts in this very different marketplace. Online communities are extremely popular with younger audiences—the toughest ones to recruit and retain. Frankly, we’re smarter about it now. Online community.
Another take on the young professional recruitment challenge comes from James Young of Product Community. Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. Content marketing.
Boys Scouts of America is changing its name to Scouting America on February 8, 2025the organizations 115 th anniversary. Boy Scouts of America began admitting girls into its program in 2018, framing the decision as a convenience for busy families. It will, however, continue to challenge the Girl Scouts.
From the Corner Office: Jeff Wilson, Associated General Contractors of America. Association Adviser: How have membership marketing programs for AGC of America evolved? Jeff Wilson, AGC of America. Members join their local AGC of America chapter and become a part of both the chapter and the national AGC organization.
Billhighway talked with Peter Houstle of Mariner Management and Christi Beatty of the Associated General Contractors of America (AGC) who are working together on AGC’s chapter benchmarking project. Loyalty strategies. She explains how for-profits are using membership strategies to develop customer loyalty. Chapter benchmarking.
A few years ago when Bank of America Corp. We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place.
They identify six common mobile engagement strategies and share tactics for implementing them. Nimble’s AI success kit includes four useful resources: two 30-minute webinar recordings about AI for associations , plus an introduction to AI for associations and a guide to developing an AI strategy. Membership app adoption. to 1:30 p.m.
Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitmentstrategy: help millennials get jobs. In a recent Associations Now article , they referred to their strategy as “priming the pump.” Recruiting millennial members. Millennials need jobs.
Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization?
Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. The 2024 survey is now open.
Whether your association has a global presence or is looking to expand internationally, you’ll need a strategy to recruit, retain, and engage members who will likely have different needs and backgrounds than members in your home country. Examples include the Optical Society of America and Regulatory Affairs Professionals Society.
They describe nine strategies for marketing membership to Gen Z. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Mark Wallach, Engagement Mobile Strategies ) Ugly numbers from Microsoft and ChatGPT reveal that AI demand is already shrinking.
Digital transformation strategy. Learn to be forward-thinking in your event measurement strategy using customer-centric data, personalize the customer journey using data segmentation, and benchmark your event performance to define success in context. Getting (& Keeping) A Seat At the Table: Strategies for Being A Trusted Advisor.
Find yours on the Feeding America website. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Hear small-staff executives share their “on the ground” experiences and strategies for the future and join an open-ended discussion of the unique challenges you are facing. More info/register. More info/register.
global association strategy, regional planning and local infrastructure to grow your business. Strategies for Bolstering International Membership. A well-known and respected international association executive, Carolyn will contribute her thoughts on what’s important to include in global strategy and thinking. Membership.
Pew Research defines Gen Z as anyone born after 1996, meaning approximately 68 million Generation Z are living in America. TECH TIP: When you integrate YM Careers with Nimble AMS, you can foster your Gen Z members’ careers and boost recruitment and retention. If so, you’ll need to get to know Generation Z.
Member recruitment. GrowthZone put together a PDF for you to adapt or use in your member recruitment campaigns. Learn negotiation strategies and tips that work to get what you really want. Presenters: Jake Toohey, Senior Digital Consultant, and Joe Post, Vice President Strategy & Experience Design, Adage Technologies.
And then, there’s my Public Relations Society of America membership, which provides professional development, networking opportunities and member-only must-haves for public relations junkies like me. Last Christmas, I saved nearly $100 because I was a member. I also love my World Market membership because, well, I enjoy the wine discounts.
They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. Host: Association Xchange Speaker: Bill Zimmer, Vice President of Strategy, 360 Live Media Wed 4/26 at 1 p.m. – Membership marketing.
Find yours on the Feeding America website. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Learn the basics of conducting usability testing and how to use the results to drive your online strategy. Monetizing Virtual Events: Building Sponsorship Strategies. More info/register. Host: Astriata.
As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. As part of the organization’s broader Industry promotion strategy, the organization recently released customer survey research and also produced the video, “We Are the Cold Chain”.
Launching a chapter network has helped PEN America, a literary organization with almost 100 years of history, recruit new members and reinvent opportunities for member engagement at the local level. Last month, PEN America announced a member expansion plan to create regional chapters for the first time in its history.
Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Creating a Killer Content Strategy. But most will agree that recruitment and retention feels tougher now than ever before. Thu 11/8 at 11 a.m. 1 CAE credit. . –
Hosts: Personify and Women in Exhibitions Network, North America Chapter. Volunteer Recruitment: No Volunteers? Hear how to develop a marketing strategy and apply practical approaches to effectively position your volunteer opportunities to attract, inspire, engage, and increase satisfaction of your volunteers. Tue 11/1 at 3 p.m.
The Entomological Society of America recently undertook this kind of exercise to reconfigure its engagement and retention strategy for young members. To move its engagement and retention strategy forward, ESA created a “lifecycle” membership model. Do you release any of your member data to members? Post your comments below.
Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. She provides several instructional strategies to keep in mind when developing educational events and programs. Revisiting membership practices. Year-round attendee community. More info/register.
Does your association have a learning strategy? If not, you’ll want to check out this post from WBT Systems about the benefits of a learning strategy , including an integrated approach to education. How to Leverage Resilience Strategies and Performance Science the Army Way. The same strategies that U.S. 1 CAE credit.
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