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Member workplace challenges. This memberresearch report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, value of credentials, diversity, and changing workforce roles. . Ok, and then what?
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Our data suggest that many associations turn to market research to address this challenge. Our data show that 38% of associations conduct memberresearch annually, and 29% conduct memberresearch at an even greater frequency. The use of research positively correlates with encouraging membership numbers.
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