A2Z Events

MARCH 26, 2025

Some of your top options include: Social media. You can run ads through social media and Google so that you can target people who search for particular terms or fit your target demographics. Social Media Strategies for Event Promotion Social media is a great way to connect directly with your potential attendees.

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SBI

OCTOBER 23, 2024

Boosting Member Retention: How to Keep Your Association Strong By Michelle Moser, Director of Marketing and Communication Member retention is necessary for any successful association. Deliver Consistent and Meaningful Communication Keeping members engaged requires ongoing, meaningful communication.

How To 52

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Association Adviser

NOVEMBER 6, 2017

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.

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Associations Now

JANUARY 29, 2020

New research looks at ways that analysis of social media and online forums can help marketers understand their association’s relationship with key stakeholders and evaluate campaign messaging. We rely on public statements on social media.”. How members and the public perceive your association is key to its brand.

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Association Adviser

FEBRUARY 13, 2019

There are many reasons why your association needs social media, but perhaps the biggest is member engagement. Social media also helps with: Thought leadership. Social media platforms. Take a look at your goals, and decide which social media platforms make the most sense for your organization.

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Event Industry News

MAY 11, 2020

As true digital natives, they are at home working online, across social media, and on other digital platforms. They have gained first-hand experience on communicating and collaborating remotely and are keen to use their experiences and skills to get their careers started.

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Reid All About it

MARCH 15, 2013

If your company or organization is just getting started with a blog, or even if you’ve had one for a while, check out this eight-point blog analysis by Daniel Burstein at Marketing Sherpa. He says, “Many social norms just don’t make sense to people drowning in digital communication.” Use your social media powers for good!

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YourMembership

JUNE 21, 2012

The thing I loved about this article was that it suggested you do a little analysis and figure out what about your job do you love. It requires every role to embrace customer service, marketing, communication and member coordination/recruitment regardless of your job title. Social Media and Business Trends. Leave a Reply.

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Reid All About it

JUNE 16, 2017

Guest: Olivier Blanchard, senior analyst, Futurum Research + Analysis. – The Dangers of Disjointed Social: Social Media Masterclass. Presenters: Jill Notini, vice president of communications and marketing, Association of Home Appliance Manufacturers. Duration: 1 hour. Wed 6/21 at 12 p.m. Wed 6/21 at 1 p.m.

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WBT Systems

APRIL 25, 2017

Before the rise of social media and cloud computing, associations competed to attract new members — but only in a subtle “non-profit” sort of way. Recipients can display these badges on social media, websites, email signatures and online resumes. It’s different now. Badging Platform: Credly. Badging Platform: Acclaim.

LMS 253

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Aaron Wolowiec

APRIL 12, 2016

In the early stages of my career when I was working as communications director for a nonprofit, I was amazed at how quickly a national issue could become local. A new whitepaper by Media Miser – a media analytics and tracking company – spells out the importance of relationship management. Step 1: quote analysis.

Social Media 133

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Reid All About it

SEPTEMBER 13, 2024

Gain tips and tools to become more strategic, think more strategically and, even more importantly, communicate strategically. Learn how one association used personalized communications to gather data that boosted member retention, non-dues revenue, and year-round member engagement. More info/register. But how do you get it?

LMS 270

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Nonprofit Marketing Guide

NOVEMBER 3, 2015

It’s time to take the Nonprofit Communications Trends Survey for 2016 ! Last year, over 1,500 nonprofit communicators took our annual Nonprofit Communications Trends Survey. This report has become the “go to” source for what’s REALLY happening in the world of nonprofit communications and fundraising.

Survey 72

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Nonprofit Marketing Guide

SEPTEMBER 17, 2021

This week we have fall color trends, Instagram Reels advice, social media audits, and more. Here’s Why You Should Do A Cost-Benefit Analysis Before Throwing Your Next Nonprofit Fundraising Event. Find out How to Conduct a Social Media Audit in Just 30 Minutes. Thinking of getting back into fundraising events?

Communications 84

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Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. Dive deep into the critical points in measuring ROI so you can avoid overwhelming analysis paralysis. More info/register. Bobby Kaighn, Director of Partnerships, Higher Logic. Wed 4/17 at 2 p.m. More info/register.

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Nonprofit Marketing Guide

AUGUST 17, 2021

As you can see from the word cloud of responses, the job of a nonprofit communications director involves A LOT of different and disparate subjects. Here are some of the standout topics in the graphic: Data analysis, measurement, and reporting dashboards. Equity in communications work, de-centering whiteness, being more inclusive.

Analysis 116

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Reid All About it

JANUARY 11, 2019

I’ve been thinking a lot about #2 given all the disgust with social media platforms and privacy concerns, plus associations have a natural advantage there. Presenters: Community IT President and CEO Johan Hammerstrom, CTO Matt Eshleman, Vice President for Operations Johanny Torrico, and Director of IT Consulting Steve Longenecker.

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Reid All About it

MARCH 8, 2024

Social Media & AI Bootcamp Series 2024: Generative AI in Social Media Marketing: Wins, Pitfalls, and Everything In Between Learn about the latest social media tools, activating AI-powered capabilities across listening and automation and building an intelligent social enterprise in this disruptive landscape. .

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Aaron Wolowiec

AUGUST 10, 2015

It requires creativity, strategic planning, vision and data analysis. Marketing communications was the most prevalent marketing capability in associations surveyed, provided by 70 percent of marketing functions to their associations. Marketing is much more difficult than most people think. A few things to consider. (My

Report 100

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GrowthZone

JUNE 5, 2020

Follow us on social media for updates. The CAE certification eligibility requirements and program materials were developed through an industry analysis survey to identify the day-to-day knowledge used by association professionals. Marketing, Public Relations, and Communications. serve the public. Leadership.

Certificate 137

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Nonprofit Marketing Guide

DECEMBER 10, 2020

We’ll be closing the survey for the 2021 Nonprofit Communications Trends Report Friday night. While the full 2021 Nonprofit Communications Trends Report won’t be released until mid-January, I thought I’d share some preliminary data with you on the relative importance of social media channels to nonprofits.

Social Media 83

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.orgSource

OCTOBER 29, 2024

This includes: Data entry and analysis : AI can automate the collection, processing, and reporting of data, minimizing human error and increasing efficiency. Personalizing content delivery : AI can analyze member preferences to deliver highly relevant content, ensuring that your communications hit the mark every time.

Tools 88

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Higher Logic

OCTOBER 10, 2019

Social media : Brand mentions on social media help you understand customer sentiment. Online community : Customer conversations or resource uploads/downloads in your online community or support portal are a big sign of customer interest in a certain area and can indicate customer sentiment.

How To 189

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Reid All About it

DECEMBER 8, 2023

An app can help you solve what survey participants said was the biggest challenge for associations: communicating the value of membership. Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Member app. More info/register.

Strategy 281

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Nonprofit Marketing Guide

MAY 3, 2019

We talk about social media, email, and paper clutter.yes, really. It’s time for Mixed Links… Hootsuite has put together The Ultimate List of Social Media Definitions You Need to Know in 2019. Seth Godin tells us that stats need stories in An anecdote and a statistical analysis walk into a bar.

Communications 61

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Aaron Wolowiec

DECEMBER 16, 2014

I served as director of communications for an association for four years – and I loved every minute of it. I was all things communications, media relations and public relations. Today, we blur the lines between public relations and marketing, especially thanks to digital and social media. But marketing?

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Higher Logic

NOVEMBER 9, 2015

What can you, the communication professional, learn from my colleague’s daughter? Social media’s two-way communication easily answers the question of who sees your content. This could be on a certain social network, within their email inbox, somewhere offline, or a combination of all three. Who is your audience?

Content 120

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Aaron Wolowiec

DECEMBER 15, 2015

All the nine research partners employed social media and electronic communications vehicles – such as websites and blogs – to build support. The organizations reported varying levels of success, but after analysis, there are some clear takeaways. Beef up your social media strategy. Engage your millennials.

millennials 100

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Aaron Wolowiec

APRIL 12, 2016

In the early stages of my career when I was working as communications director for a nonprofit, I was amazed at how quickly a national issue could become local. A new whitepaper by Media Miser – a media analytics and tracking company – spells out the importance of relationship management. Step 1: quote analysis.

Social Media 100

Social Media Communications Analysis Organization 100

Reid All About it

APRIL 3, 2020

Chapter leader communication. This week, Billhighway writes about communicating with chapter leaders —the most amazing volunteers of all. They share guidelines on the best communication style, options for different types of virtual meetings with chapter leaders, and ways to provide chapter leaders with news, resources and advice.

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.orgSource

JULY 25, 2023

For communicators who would rather write sentences than algorithms, finding the phrases that will viralize your posts seems like a New York Times word game gone wrong. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media.

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Candid

NOVEMBER 30, 2022

So, consider creating a communications calendar from GivingTuesday through December 31 st and using email, snail mail, social media, telephone calls, and even SMS messages to connect with donors and remind them to give. Schedule year-end giving communications and touchpoints ahead of time.

Tips 119

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AssociCom

APRIL 26, 2012

It seems there is a rush to spend money on social media and therefore a need to justify social media expenditures by return on investment (ROI). ROI is not the right measurement for most social media efforts. Dollars may enjoy common use but they are not the right measurement for social media.

Social Media 40

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AssociCom

APRIL 26, 2012

It seems there is a rush to spend money on social media and therefore a need to justify social media expenditures by return on investment (ROI). ROI is not the right measurement for most social media efforts. Dollars may enjoy common use but they are not the right measurement for social media.

Social Media 40

Social Media Proposal Analysis Course 40

Reid All About it

SEPTEMBER 6, 2024

Hear an in-depth analysis of various practice test formats—ranging from standardized tests to specialized subject exams—and their efficacy in preparing students and professionals alike. Rome, Director of Communications, American Bus Association Fri 9/13 at 4 p.m. More info/register. .

Revenue 270

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AMR Management Services

JULY 19, 2011

Communications Audits and Digital Media Presentations Live from AYP Conference. Building Community in the Digial Marketplace - What's a Y to Do? Communications Audits and Digital Media Presentati. Make your Online Community Active. American Academy on Communication in Healthcare. ► August.

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Reid All About it

SEPTEMBER 20, 2024

Communication Audits, Analysis & Answers Conducting a communication audit of emails, websites, social media pages and other tools is an important exercise to ensure that your organization presents itself in a positive, on-brand voice. Learn how to conduct a communication audit and what to do with the results.

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