Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Learn how to conduct a cost analysis to quantify the financial implications of dirty data. Host: Zzeem Speakers: Erin Roberts, Partner at Zzeem, and Asif Ahmed, Executive Director Wed 12/6 at 1 p.m. 1 CAE credit. More info/register.

Strategy 275

Strategy Technology Arlington Education 275

Protech

FEBRUARY 26, 2025

In exchange for this loyal, recurring support, associations offer members benefits like exclusive experiences, invitations, discounts, and even free items. Event management capabilities that help you plan and execute both public recruitment events and exclusive, members-only events. paying membership fees) to the organization.

Membership Management 52

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Reid All About it

JUNE 21, 2024

Association Brain Food readers can earn up to 10 CAE credits from Chris Gloede’s popular 10-week Association Academy Member Growth Certificate Course —only $499 with Brain Food promo code ACADEMY (a $50 discount). See the full course syllabus for more details.

Arlington 264

Arlington San Diego Course Strategy 264

Membership Marketing

JUNE 5, 2012

Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. If you have strong returns from your recruitment efforts, you probably are not reaching your full market potential. Speaking Engagements. Speaking Engagements.

Recruiting 40

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Membership Marketing

JANUARY 10, 2019

This same high level of responsiveness is found in analysis done in the for-profit world. Offer a discount or special deal. Half were offered membership at full price and the second half received a $10 dues discount. This added response more than paid for the discounted dues. Here are four recommendations.

Marketing 74

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Membership Marketing

OCTOBER 19, 2010

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. Dues Discount. (4). Potential Analysis. (3).

Recruiting 40

Recruiting Recruitment Price Chicago 40

Associations Now

MAY 3, 2017

Obviously a discount or promotions help, but that’s not everything,” says Dan Ratner, membership and business development strategist at the Next Steps LLC. In the analysis stage, AARC examined what Swertinski calls “the forgotten member lifecycle.” Four Steps. Which is surprising, given the potential upside.

Discount 96

Discount Survey Strategy Certificate 96

Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. Dues Discount. (4). Publications.

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. You can test price points by offering a special acquisition dues discount to new members. Publications.

Recruiting 40

Recruiting Recruitment Marketing Price 40

Associations Now

JUNE 29, 2016

Why one association researcher discounts nonmember feedback in favor of the highly engaged, and how that choice relates to associations’ strategic decisions about what segments to engage. But simple economics dictate that an association will spend vastly more trying to recruit those nonmembers than on retaining their existing ones.

Recruiting 70

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Associations Now

JULY 17, 2013

A lot of the discounts were used as loss leaders, but they didn’t lead anywhere. ” The cost-per-member analysis added costs from programming, member development, member service, chapter support, and overhead, which required gathering data from multiple ASID departments.

Discount 40

Discount Analysis Price Cost 40

MemberClicks

NOVEMBER 1, 2024

Industry News and Analysis: Keeping Members Informed Keeping members up-to-date on the latest industry news and analysis is an essential part of demonstrating your association’s value. By providing timely, relevant information, you reinforce your association’s role as a go-to resource for important updates and trusted analysis.

Content 52

Content Marketing Social Media Newsletter 52

Association Adviser

JANUARY 18, 2019

Do you have early bird discounts or late payment penalties? Perhaps you’d like to gauge the effectiveness of several recruiting drives you initiated throughout the year so you can decide which to replicate in the future and which to scrap. What is the term length for each member type?

Software 83

Software Association Management System Tools 83

Membership Marketing

JUNE 3, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. The two decisions to accomplish this change were to focus on improving the membership value proposition and allocating significant budget dollars for an ongoing membership recruitment effort.

Case Study 52

Case Study Recruiting Recruitment Revenue 52

Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” The test group received the exact same direct mail package, but the with a $31 discount taking the price down to $199. Dues Discount. (4).

Marketing 40

Marketing Price Discount Recruiting 40

MemberClicks

AUGUST 1, 2023

Break-even analysis and business ratios – Outlines your fixed costs relative to your profit to give insight into your revenue and potential costs against your growth and profits. Recruit your board. Recruit your staff. Your staff play a necessary role in recruiting, marketing, fundraising, organizing events and more.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Membership Marketing

MAY 29, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. Similarly, Amazon launched its business as an online discount book retailer. Find it on Amazon. By that time, Amazon sales had soared to $232 billion, with over 600,000 employees.

Innovation 52

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Membership Marketing

AUGUST 21, 2012

Discounting Membership Dues. Recruitment. Steady State Analysis. Alternative Membership Models. Awareness: Starting the Membership Relationship. Brainstorming. Conversion of New Members. Dashboarding Membership. Dues Increase. Economics of Membership. Engaging Members. Freemium Membership. For Profit Membership. Reinstatement.

Marketing 40

Marketing Discount Analysis Recruiting 40

Membership Marketing

MARCH 31, 2010

Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. Nevertheless, it might be a worthwhile analysis to do for your marketing efforts. The efficiency of your marketing efforts can often be improved by doing some fairly simple data analysis.

Marketing 40

Marketing Rhode Island South Dakota West Virginia 40

Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. But answers to the question, “What types of analysis do you use to measure the effectiveness of your membership marketing campaigns?” Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

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Membership Marketing

DECEMBER 22, 2011

Hotel Discounts. Overnight Shipping Discounts. Rental Car Discounts. Shopping Discounts. Shipping discounts on long haul type shipping 7. Unleash the Power of Market Testing in your Membership Recruitment. Dues Discount. (4). Membership Recruitment. (4). Potential Analysis. (3).

Revenue 40

Revenue Discount Directory Price 40

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

FEBRUARY 12, 2010

As you may recall, last year, our survey provided critical comparative data on how organizations recruit members, engage new members and renew their members. This year the report will add trend analysis and segment membership organizations by industry. Unleash the Power of Market Testing in your Membership Recruitment.

Survey 40

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Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. Publications.

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

MAY 3, 2010

• Dues Discounts. Unleash the Power of Market Testing in your Membership Recruitment. Dues Discount. (4). Membership Recruitment. (4). Potential Analysis. (3). Steady State Analysis. (3). The session will take place this Wednesday, May 5, from 9:30 to 11:30. Here is the link to register. Tony Rossell.

Price 40

Price Marketing Survey Discount 40

Membership Marketing

SEPTEMBER 21, 2010

 ASAE Membership -- Recruitment and Retention. A new member discount is a great idea to test. Unleash the Power of Market Testing in your Membership Recruitment. Dues Discount. (4). Membership Recruitment. (4).

Marketing 40

Marketing Survey Price Discount 40

Membership Marketing

NOVEMBER 4, 2010

• What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. Dues Discount. (4). Membership Recruitment. (4). Potential Analysis. (3).

Social Media 40

Social Media System Price Survey 40

Membership Marketing

JULY 22, 2010

Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. Interestingly, when asked to rate the effectiveness of using email to recruit new members, those who said that email was the “most” effective channel, dropped from 24 percent in 2009 to 10 percent in 2010. Speaking Engagements. Speaking Engagements.

Recruiting 40

Recruiting Recruitment Survey Price 40

Membership Marketing

APRIL 27, 2010

Kevin -- Excellent analysis and application of the data. Unleash the Power of Market Testing in your Membership Recruitment. The Push and Pull of Membership Recruitment. Dues Discount. (4). Membership Recruitment. (4). Potential Analysis. (3). Steady State Analysis. (3). April 28, 2010 5:32 AM.

Marketing 40

Marketing Survey Price Analysis 40

Membership Marketing

DECEMBER 11, 2009

Some portions of the survey will be repeated from this year to allow for trend analysis, but I also want to add new elements that give you statistical data for questions you might have. Unleash the Power of Market Testing in your Membership Recruitment. Dues Discount. (4). Membership Recruitment. (4). Network with Me.

Marketing 40

Marketing Survey Analysis Price 40

Membership Marketing

FEBRUARY 25, 2010

The report will include a trend analysis of what has changed over the past year and highlight key data on what associations are doing in membership marketing and what practices correlate with better renewals and more members. Unleash the Power of Market Testing in your Membership Recruitment. Dues Discount. (4). Network with Me.

Marketing 40

Marketing Survey Analysis Price 40

Membership Marketing

DECEMBER 9, 2010

Labels: 2010 Benchmarking Survey , Economics , Marketing Planning , Membership Marketing Formulas , Steady State Analysis. Unleash the Power of Market Testing in your Membership Recruitment. Dues Discount. (4). Membership Recruitment. (4). Potential Analysis. (3). Steady State Analysis. (3). Tony Rossell.

Analysis 40

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Membership Marketing

APRIL 9, 2010

The Push and Pull of Membership Recruitment. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it. Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools.

Marketing 40

Marketing Recruiting Recruitment Survey 40

Membership Marketing

MARCH 7, 2011

I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. Unleash the Power of Market Testing in your Membership Recruitment. Dues Discount. (4). Membership Recruitment. (4). Potential Analysis. (3).

Sample 40

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Membership Marketing

JULY 5, 2011

Growth in new member recruitment appears to be a big driver in membership growth. Unleash the Power of Market Testing in your Membership Recruitment. Dues Discount. (4). Membership Recruitment. (4). Potential Analysis. (3). Steady State Analysis. (3). Tony can be reached at Tony@MarketingGeneral.com.

Report 40

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Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment. Dues Discount. (4).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. Unleash the Power of Market Testing in your Membership Recruitment. Dues Discount. (4). Membership Recruitment. (4). Potential Analysis. (3). Steady State Analysis. (3). The focus is “Membership Matters” Some of the article titles include: 1.

Marketing 40

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