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For example, only a quarter of event planners are “innovators” who “are constantly evolving their event designs.” Analysis That Moves the Needle For association executives, leveraging the right analyses can make all the difference in achieving strategic objectives and driving operational improvements. Attendee value. 1 CAE credit.
Mobile engagement strategy. Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Why do content strategies fail —and what can you do about it? Coincidence? Education revenue. Content marketing.
The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.
How well does your membership strategy and marketing align with her assertion? exam preparations, eligibility, exam content outline, study strategies, practice questions, tips and advice, etc.) This panel will offer must have strategies and best practices acquired through real-world examples to protect nonprofit organizations.
Impexium dives deep into proven strategies for membership renewals. The latest research report from Halmyre Strategies describes emerging challenges as a new generation enters the workforce : burnout, retention, customer demands, declining value of credentials, and changing roles. Membership renewals. Next-gen workplace challenges.
OpenWater shares proven strategies for recruiting judges for an association awards program , even if members say theyre too busy. MGI offers strategies to increase renewals , based on 40 years of membership marketing experience and over a decade of surveying associations for their membership benchmark report. Recruiting awards judges.
It covers strategy, tactics, technology, AI and more in a post, not a download. At Community-Led Alliance, Steve Chen describes the journey of Code & Coffee and suggests strategies for building trust, psychological safety, and a strong sense of belonging in a community. Content strategy. Membership meetups. Skills training.
Their member engagement and technology strategies are cutting edge, which makes sense—they have a global member base, with over 1,600 organizations comprised of 40,000 individuals spanning 100 countries/territories. For example, Activity Sync revealed AACSB is serving more faculty than they originally thought. About AACSB.
This often overlooked and sometimes under-appreciated department uses data to drive strategy, best practices to guide training, and technology to hack success. Depending on organizational maturity, sales ops managers can assume leadership over the following processes/areas: Generate data-driven insight and forecasts for strategy planning.
During the webinar, Association Analytics VP of Strategy and Solutions Bill Conforti emphasized, “We’re talking more about like communications, right? Data Integration: Ensure your data is collected, integrated, and optimized for analysis. The key takeaway is to start small, iterate, and continuously improve.
For example, your organization may have a 2021 goal of “increasing membership.” And yet SMART goals are so crucial in data analysis because they provide direction needed for inquiry. For example, knowing that you want to increase a specific type of membership can make all the difference in measurement, analysis, and strategy.
What is a SWOT Analysis? Taking time to regularly analyze these factors is an important part of strategic non-profit planning and analysis. Organizations often use SWOT to determine if a project or strategy can be successful and/or is worthwhile. How to Conduct a SWOT Analysis? For a general analysis, keep it simple.
Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Situation : We’ve looked at the trend analysis and it indicates that we are not projecting to make our registration goal. Be deliberate as you start to dig into the data you need.
Why we use the Foundation 1000 sets for trends analysis As illustrated in the chart above, the Foundation 1000s’ grantmaking is much more stable over time compared to the broader grant data set. For example, we check that the grants we’ve collected represent a high proportion of a funder’s total giving (i.e., Pledges are excluded.
In order to help organizations make the most of their continuing education technologies, we’ve collected our favorite strategies. Automate your marketing strategy so that your members are targeted with relevant information when they’re most likely to be interested in it. Better data analysis of LMS usage.
For example, a used book store might have several audiences, including lower-income individuals looking for deals and book lovers looking for unique or vintage tomes. Based on your prior analysis, create messages that align with your audiences preferences. Do they want convenience, a good deal, or unique offerings? Distribution.
I was delighted to recently present at CHASE about how to develop your membership marketing strategy. I outline my thoughts below on how to develop a strong membership marketing strategy which will help you grow your membership. Why have a marketing strategy? Challenges for your strategy. Strategic aims.
Developing an effective funding strategy is vital to any nonprofit’s ability to sustain or increase its impact. And nonprofit boards play an important role in virtually every organization’s funding strategy. Instead of seeing every funding lead as a good lead, focus on those that align well with its strategy.
How do you prove that the countless hours spent on engagement strategies, increasing discussions, and getting more members to log in, had a larger impact on your business? You show your executive team a regression analysis. What is a Regression Analysis? At its core, a regression analysis is a relationship tool.
A 2020 Candid analysis suggests that about half of nonprofits have less than six months worth of cash reserves. For example, a 2021 report from the William and Flora Hewlett Foundation found that 89% of funders turn to trusted external peers or internal colleagues for knowledge about philanthropic practice.
Especially in associations, analytics can provide invaluable insights, guiding strategies and shaping outcomes. Below are five convincing points you can present when making your case, each paired with relatable examples to drive the point home. Let’s take member retention as an example.
In this blog, we’ll outline our top three strategies to elevate your impact this year, along with ways to make small, easy changes that lead to large, impactful results. Examples of this kind of data would be your members’ cell phone numbers. Dive deeper into these 3 strategies by watching this on-demand webinar.
Association strategies. They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. What deer hunting taught me about strategy. Hear about several strategies for gauging a customer’s (i.e., Quick hits. Fri 2/5 at 12 p.m. –
For example: AI-powered systems can suggest relevant events, courses, or articles to members based on their interests and previous activity. This includes: Data entry and analysis : AI can automate the collection, processing, and reporting of data, minimizing human error and increasing efficiency.
Whether you base your current content model on content buckets or pillars, at some point you may find that the organizing strategy for the content your association creates is no longer serving its purpose. Eventually, the principles guiding your content strategy no longer connect with the strategic goals of your organization.
If you work at a nonprofit, you already know the importance of developing a strategy for financial sustainability. In this article, well outline a three-step process adapted from our report Finding Your Funding Strategy: Benchmarking 101 , tailored to U.S.-based But where should you start? based nonprofits.
Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? I’m happy to feature it as long as it’s not too product-centric. Do you need to reimagine how to partner with your association’s chapters and member/special interest groups?
They identify six common mobile engagement strategies and share tactics for implementing them. Nimble’s AI success kit includes four useful resources: two 30-minute webinar recordings about AI for associations , plus an introduction to AI for associations and a guide to developing an AI strategy. Membership app adoption. to 1:30 p.m.
Few of us exist in companies that openly embrace community as a compelling, wondrous silver bullet of a business strategy. It sets the baseline for proactive decision-making and creates a case for decision makers to support greater business strategy integration and support. The examples below reflect each type.
TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Mark Lowry at Association Analytics shares helpful member retention strategies. The Data Bunch will cover must-have insights and strategies from data governance to analytics. Mobile apps. Member retention.
Take, for example, the American College of Osteopathic Family Physicians. One of their main strategies was addressing past attendees’ concerns about missing out on programs during the conference because some of the programs run simultaneously. Their key strategy was a smart and assertive follow-up campaign. .
For example, one of Stitch Fix’s newest initiatives is to use data science to actually design the clothes they’re selling. To make something out of your data, you need analysis or, in data science, algorithms. As long as you’re moving forward, gathering data, and testing your strategy, then you’ll be able to identify and fix problems.
In 2024, the data continues to show how the historical assumptions that drove association strategy are less and less valid.” Tech Tuesday Slam Dunk: Successful Strategies to Manage Your IT Project Portfolio Managing your IT project portfolio is like juggling multiple March Madness brackets—requiring skill, precision, and strategic thinking.
A recent Harvard Business School study compared two groups of consultants—one using AI tools and the other not—performing the same workplace tasks such as writing, analysis, and strategy. Putting humans first There is an alternative approach: a human-first AI adoption strategy. Disrupting job tasks, not eliminating jobs.
For example, think about hobbies, products or services you use regularly, or where you live or like to vacation. She identified three habits of mind for futures thinking : critical analysis, inquisitiveness, and imagination. Here’s how to practice this mindset. Make a list of things you’re personally interested in.
For example, if a member engages with your emails and visits pages on your website about your annual event , your marketing automation system can continue to nurture this interest by providing them with more information on the event. These automated email campaigns will build on your engagement and value strategy well.
For example, include any details on how that KPI may impact other projects or results. You can learn more about taxonomy in this blog post or watch this on-demand webinar that discusses the topic as part of an overall content strategy. Solution : The solution to this challenge is pretty simple. Set up your KPI and metrics!
Since an AMS is at its essence a database, find out what kind of reporting and analysis you can do with the AMS alone, and what you’ll have to rely on other software to do. This option expands your data analysis capabilities and increases your team’s access to reports and dashboards. The Difference Between a Data Warehouse and An AMS.
They also suggest next steps, based on client and for-profit research, for delivering your membership promise, for example, infusing community and connection in everything you do. Learn about strategies and tactics to help you attract and convert higher-paying customers with less effort, and without sacrificing member value.
Tue 6/20 at 12 p.m.* – Driving an Innovation Strategy. Explore an orchestrated strategy concentrating on informed leadership, streamlined processes, future facing technology and concierge service can accelerate your movement along the innovation spectrum. Dan Stark, director of product strategy, NimbleUser.
Artificial intelligence works through machine learning, which involves the discovery and analysis of deep patterns in datasets. These algorithms are continually refined over time as more data is generated for analysis. When incorporated into your nonprofit’s strategies, AI has a number of important benefits.
Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Host: Forj Speaker: Amanda Lea Kaiser, keynote speaker and author of Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community Fri 1/26 at 4 p.m. 1 CAE credit.
Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. Building Your 2024 Video Strategy: A Guide for Associations To acquire and retain your membership and drive non-dues revenue, you need to include member-driven video in your strategy. Membership. Membership, again. 1 CAE credit.
According to the Forbes Human Resources Council Expert Panel , a modern high-po (high-potential) workforce strategy involves more than having a list of candidates for succession planning. A good example of this is PCMAs 20 in Their Twenties program, in which a new cohort is selected each year.
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