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Association Brain Food: 11.1.24

Reid All About it

Member workplace challenges. This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, value of credentials, diversity, and changing workforce roles. . – Ok, and then what?

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Association Brain Food: 6.21.24

Reid All About it

Association Brain Food readers can earn up to 10 CAE credits from Chris Gloede’s popular 10-week Association Academy Member Growth Certificate Course —only $499 with Brain Food promo code ACADEMY (a $50 discount). See the full course syllabus for more details. The course meets Thursdays, 1-2pm ET from July 11 to September 12. 1 CAE credit.

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Focus on Members Who Love You the Most

Associations Now

In Friday’s general session, Amanda Kaiser of Kaiser Insights LLC shared her experience in getting inside the minds of members for better recruitment and engagement. Kaiser specializes in qualitative member research, mainly conducting in-depth member interviews for associations. So, where’s the balance?

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Five Top Findings from the 2024 Membership Marketing Benchmarking Report

Membership Marketing

Our data suggest that many associations turn to market research to address this challenge. Our data show that 38% of associations conduct member research annually, and 29% conduct member research at an even greater frequency. The use of research positively correlates with encouraging membership numbers.

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