Principled Innovation

MARCH 25, 2013

In addition, as Joe makes clear in the quote above, without the ability to grow the dominant revenue stream through changes in pricing, associations are typically left with only two options: increase membership numbers substantially or reduce costs significantly, both of which are usually much easier said than done.

Association Value 100

Association Value Revenue Survey Cost 100

Thanks For Playing

JANUARY 24, 2013

People talked about engagement being the core of the association value proposition. I might have missed something, but nearly all the talk about engagement I hear was about scoring, tracking, and rewarding what the association values. We value committee service, so we give it a high score. So what's the problem?

Association Value 150

Association Value Member Engagement Committee Recruiting 150

Spark Consulting

FEBRUARY 25, 2016

People talked about engagement being the core of the association value proposition. I might have missed something, but nearly all the talk about engagement I hear was about scoring, tracking, and rewarding what the association values. We value committee service, so we give it a high score. Spot it yet?

Association Value 150

Association Value Committee Recruiting Recruitment 150

Smooth The Path

DECEMBER 4, 2016

One of the best ways to engage members early is by ensuring they have contact with your Association’s Value Trigger Point. How do you identify your Association’s Value Trigger Point? Many times staff don’t know if their association has an Association Value Trigger Point (AVTP) or what it might be.

Association Value 60

Association Value Resources Conference Review 60

Smooth The Path

MARCH 2, 2017

Innovation is a difficult strategy for any organization past the startup phase to adopt, and associations are no exception. When association executives talk about innovation, we talk about the possibility and how much more we can help members. We want to innovate, but we may be afraid to get started.

Innovation 60

Innovation Process Project Tips 60

Associations Now

APRIL 2, 2023

Associations face an increasingly competitive market for members, attendees, and education. Time was, the association value proposition was pretty simple: “We’re the only ones who care about you.” A recent McKinsey & Company article stresses the importance of finding an answer.

Proposal 111

Proposal Course Education Association Value 111

Smooth The Path

JANUARY 4, 2018

While I was writing the Most Impactful Article post published earlier this week, I got to thinking about how one big idea emerges from the research data every year. An idea so big, I wish I could personally tell everyone in our association community. An idea so big, I wish I could personally tell everyone in our association community.

Member Engagement 74

Member Engagement Innovation Member Experience Association Value 74