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Overcoming the association value gap: part I

Principled Innovation

This post originally appeared on the Associations Now Leadership Blog on March 7, 2013. In a recent post , Associations Now blogger Joe Rominiecki shared what both he and I regard as a startling fact: 53 percent of associations surveyed in 2011 had raised their dues in the previous three years.

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Why Association Leaders Need a Vision

Associations Now

Associations face an increasingly competitive market for members, attendees, and education. Time was, the association value proposition was pretty simple: “We’re the only ones who care about you.” A recent McKinsey & Company article stresses the importance of finding an answer.

Proposal 111
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Do You Need a Member Engagement Strategy?

Smooth The Path

Many of the members Arlene refers, rise to volunteer leadership roles. Throughout her member career, she’s been a presenter, appeared in video testimonials, and written articles. Arlene served in leadership roles at both the state chapter and the national level. She is an active mentor.

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Lunchtime Links: Let Your Employees Define the Values

Associations Now

Writing for his personal blog, Eric Lanke, CEO of the National Fluid Power Association, talks about his love-hate relationship with values statements and how involving staff in the development of association values can make all the difference. Looking to improve your leadership skills? Wannabes impoverish us.

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Is New Technology Worth The Investment?

Association Adviser

Associations have to keep up technologically or risk having members go elsewhere for information and question the association value proposition. Associations should discuss the potential ROI they are likely to receive before purchasing any new technology.

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Jumping Ship : Off Stage

Off Stage

On January 19, 2011, Inman News carried a feature article by Matt Carter with the headline, “South Carolina real estate brokerage drops Realtor affiliation: Company maintains MLS membership. The article continues, “The largest brokerage in the Columbia, S.C., “Thats not true in the case of our association.

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Association Blunders Make Us Want to Stick Our Heads in The Sand

Smooth The Path

What would I think of this article if I were a member? After a blow up we think, in retrospect, we should have thought about it more carefully, we should have had more checks and balances, we should have known this would be incorrectly perceived. So how do we keep it from happening again? How might this letter be interpreted by a member?