Article Association Value Member Engagement 
Thanks For Playing
JANUARY 24, 2013
There was a lot of talk about measuring and scoring member engagement at December's ASAE Technology Conference. People talked about engagement as the key to recruitment, retention, and upselling, whether that means getting members to invest money by buying stuff or invest time by taking volunteer positions. Spot it yet?
Spark Consulting
FEBRUARY 25, 2016
There was a lot of talk about measuring and scoring member engagement at December’s ASAE Technology Conference. People talked about engagement as the key to recruitment, retention, and upselling, whether that means getting members to invest money by buying stuff or invest time by taking volunteer positions.
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Smooth The Path
FEBRUARY 12, 2019
Like the members she refers, Arlene is no stranger to volunteering. Throughout her member career, she’s been a presenter, appeared in video testimonials, and written articles. Arlene seems almost shockingly engaged but, Arlene’s behaviors are typical of very engaged members. Are you interested?
Smooth The Path
JANUARY 4, 2018
While I was writing the Most Impactful Article post published earlier this week, I got to thinking about how one big idea emerges from the research data every year. An idea so big, I wish I could personally tell everyone in our association community. Make sure you have an Association Value Trigger Point.
Smooth The Path
NOVEMBER 20, 2018
Neither will the social receptions that are fun but not meaningful or the articles that are a dime a dozen. Most association’s awareness problems are member engagement problems in disguise. Improve your value and deliver exceptional experiences to improve engagement.
Smooth The Path
SEPTEMBER 4, 2017
Not only might industry consultants be your competition, but your members might be your competition too. The ones writing articles like ours, or putting on a conference like ours, or conducting research like ours. We are competing for our member’s money, attention, and time. Related: The formula for member engagement.
Associations Now
MAY 21, 2014
A tool for tracking and measuring member engagement can be valuable for any association—if you can decide what “engagement” actually means to you, first. In the last couple of years, you might have noticed an upswell in talk in the association community about tracking and scoring member engagement data.
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