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Certification requirements. Can an association require membership for certification? Someone shared an article from Pillsbury Law that explains the legal risk and consequences of tying membership to certification. and intangible benefits of certification (e.g., Awards presentations. More info/register.
Pablo Picasso Membership requirement for certification. Many association professionals believe its okay to require membership for certification programs , but, as Apti points out, its definitely not. In fact, its illegal, on antitrust grounds, to tie membership to certification. Member recruitment. AI tools course.
Here’s a quote from the article to think about today: A fundamental paradox at the core of human life is that we are highly social and made better in every way by being around people… And yet over and over, we have opportunities to connect that we dont take, or even actively reject, and it is a terrible mistake. Team messaging.
Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs. Economies of Scale – reduce costs of delivering education programs.
There have been some interesting articles and blogs posted in recent weeks with great ideas for engaging members in learning, curating online content to ensure relevancy, and ensuring your organization has a strategically digital mindset. Using Digital Credentials to Close the Skills Gap.
Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Gain or maintain professional certification (12 percent). The most effective recruitment techniques, in order: Word-of-mouth recommendations. Email marketing.
Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. In a recent Associations Now article , they referred to their strategy as “priming the pump.” They’ve built content partnerships with recruiters and PR agencies.
The next era of the association world is dependent on recruitment, engagement, and renewals of young professionals. This article covers two aspects of membership certain to appeal to this generation. Young professionals are always looking for new ways to grow their skills and education paves the road to success in any industry.
During the Association Academys Association Artificial Intelligence Certificate Course , youll have hands-on time in class to learn how to use AI tools to create high-quality text, image, video, and other content. AI tools course. Earn one CAE credit for each live class you attend. . 1 CAE credit. More info/register. Wed 4/23 at 1 p.m.
Take plenty of photos and highlight them in slideshows in your online community or an article in your print newsletter to extend post-event engagement. If you help professionals achieve a certification, do the same with a member who used your resources to advance their career. Want to do even better? Make Them Leaders.
One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. Hopefully, at least a few of those five people you recruited will renew for years two, three, four, and beyond.
In this MIT Technology Review article , he said, “What they wrote was remarkable, and remarkably consistent.”. In this Wired article, Dr. Esther Ngumbi and Dr. Brian Lovett discuss the need for exhausting, expensive, and exclusive science conferences to modernize and provide some ideas for improvement. Tue 1/14 at 1 p.m. –
In a 2019 survey of high-tech companies, more than 40% of the respondents said they hire Customer Success Managers , according to an article in the Harvard Business Review. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Brad Egeland, Association for Project Management ).
Enjoy compelling future-focused learning and discussion about this article. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Fri 10/9 at 2 p.m. 1 CAE credit. More info.
To get a sense of what your association is missing, take a few minutes to read Jeff’s article and then share it with your staff and board. I had never heard of “backcasting” until reading this article from the American Alliance of Museums. Online learning myths. A new episode is posted every Monday by 1 p.m. Tue 7/28 at 11 a.m.
With ungated content, you’ll have a wider reach with non-members, creating more marketing opportunities for membership recruitment. Try offering three free articles to introduce individuals to your content, then gray out additional materials to encourage them to create an account to keep reading. .
I followed a quasi-recipe from the late actor (and amazing cook from what I’ve heard) Vincent Schiavelli—the recipe is at the bottom of this article. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. I know I’ll make it again and again. Guest: Sandy Weiss. Tue 4/6 at 11 a.m. –
The article also covers Bitcoin, Ethereum, initial coin offerings, and promising use cases. But, you have to read novels or poetry, not articles about blockchain, if you want to get those benefits. Membership Recruitment Tips from the Best Sales People. That’s your weekend reading right there. 1 CAE credit. More info/register.
You can sell multiple items to your members – everything from events to subscriptions to branded merchandise to training and certification courses. by predicting which members are most likely to register for a specific course or certificate program and then target your educational content by recommending relevant offerings.
Editor’s note: This article was originally posted on September 23, 2019. This article will help you compare and evaluate the best association management software currently on the market. . Keep members engaged with event management, member forums, and educational certification tools. It has been updated. Generate revenue.
In an article for MIT Sloan Management Review, Susie Lee from Degreed suggests four things leaders can do to foster a sense of belonging at their organizations. Host: Certification Network Group. Heidi Schreifels, Certification Program Manager, F5 Networks. LinkedIn: Maximize Member Engagement and Strategic Recruitment.
Recruitment is close behind at 30 percent.) In a recent Harvard Business Review article, author and consultant Greg Alexander discussed the problem of the “ bottleneck boss ” a leader who stifles employee progress through micromanagement and a refusal to delegate. Naturally, this poses a concern for association leaders on two fronts.
This is one of those articles I can see returning to again and again. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The certifications, licenses, certificates, and other credentials offered by your learning business can address the needs of both learners and employers.
Learn the pros and cons of offering micro-credentials, where micro-credentials fit in the ecosystem of professional development, ethical and practical considerations, and the impact a micro-credential could have on your existing certification program. 1 CAE credit. More info/register. Host: ACGI. Tue 10/4 at 2 p.m. More info/register.
In this article, let’s explore various types of incentives your association can offer and how to strategically implement them to attract new members and enhance member retention. Retention is often a bigger challenge than recruitment for many associations, but a well-crafted incentive program can tip the scales in your favor.
This article by Danica Tormohlen at PCMA Convene is about three virtual market weeks hosted by The Toy Association, but it also discusses the association’s ShopToys365, “a B2B digital marketplace where manufacturers could connect with global toy buyers and suppliers 24/7.”. Something for your exhibitors. Tue 8/18 at 11 a.m. 1 CAE credit.
The examples called out by Lou Downe in a Fast Company article on bad service design —from how banks handle identity fraud to how call centers handle student loans—should make you think twice about your processes. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Tue 2/25 at 12 p.m.
According to a recent association trends study , the top member benefits from previous studies are even more important this year, with training, certifications and credentials, fueling industry growth, advocacy, and help with career advancement all up significantly from 2022. Check out Part 2 of this article here!
This article would be useful for those starting out and perhaps even those who are already some years in. Why a time zone recruiting strategy has become the latest hiring trend. These traits would be useful when screening prospective hires too. Consulting. Opportunity-spotting. All of them are ripe for stealing by your association.
They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. With 20 years of experience developing mentoring programs, Art of Mentoring knows both the art and the science. Membership marketing. 1 CAE credit.
The weekly list of free educational events and resources for the association community… If, like me, you’re sick of all the negativity around, you’ll appreciate this article by Wes Trochlil of Effective Database Management about what’s good in data management —yes, data management, we’ve come a long way, baby!
Be sure to promote your online community’s benefits in your member recruitment and onboarding activities. Download the free kit to access webinars, whitepapers, articles, and more. Put the approaches in this article to work, and you’ll be well on your way to being the ultimate place to find trusted information in your industry.
This likely includes face-to-face programs, digital learning, other meetings and events, and any certification, accreditation or licensure programs. Newsletter/magazine articles. Simply consider the more formal education programs your association offers each year. Audio/video recordings. Social media feeds/conversations. Case studies.
The man recruited other residents and organized a confrontation at Joe’s house. Hicks is an attorney with the firm’s Houston office and serves on the Community Association Managers International Certification Board of Commissioners. . This article is the first in a series on managing mental health concerns and community conflict. ?.
A month ago, I shared an article about morning routines and mentioned making changes to my own. For a majority of your members, dedicating time to focus on continuing education is difficult, yet often required for their professional certification maintenance. The biggest change is not going on the web until around noon.
A month ago, I shared an article about morning routines and mentioned making changes to my own. For a majority of your members, dedicating time to focus on continuing education is difficult, yet often required for their professional certification maintenance. The biggest change is not going on the web until around noon.
WBT Systems shares several association examples of self-assessment tools and programs for choosing a career path or course of study, preparing for a certification exam, or improving business practices and policies. If you offer learning or membership subscriptions, clear your Harvard Business Review cookies and read this article by Nir Eyal.
This PCMA Convene article by Vanessa Page of mdg is essential and fascinating reading. Nimble AMS explains how an AMS can help your association recruit, engage and retain members by helping you better understand members, anticipate their needs and deliver personalized emails and content. Event marketing. Membership engagement.
I blogged about the ASAE Associations Now article in January on basic association law issues. The article was written by Jerry A. On most days I answer regulatory questions but I’m also involved in designing social media strategies, managing finances, recruiting new members, and planning future events. Jacobs , dean of the D.C.
Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing. or subscribe for updates. CAE credit. .
Providing excellent membership value is one of the most important ways associations improve recruitment and retention rates. Offering unique career development opportunities like classes, workshops, webinars and certifications add great practical value to membership that encourages renewal. But where should you focus your efforts?
I’m seeing a wave of articles about the “bad science” of generationalism. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Offering your members what they want and communicating that clearly is essential to member recruitment and retention. Generationalism. Guest: Kevin Mayeux.
I recently downloaded (for free) one of them, Advancing Business-Venture Innovation , because I’ve been enjoying the interviews and articles at Association Ventures Playbook by Barry Barresi, one of the authors of the research study. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.
In another ASAE article, Brooke Wilson of Live 360 Media, a YP herself, suggests five changes to consider if you’re serious about appealing to the next generation. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Young professionals. Newsletter suggestion. Guest: Victoria Elliott.
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