WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Optimist Consulting

MARCH 30, 2015

I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. I outline my suggested steps to more integrated communications at your membership organisation below: Decide to integrate. Set a budget.

Communications 100

Communications How To Team Tools 100

Higher Logic

MAY 16, 2017

Whether the deal is good news for Jive and its investors, only time will tell, but it is certainly great news for the social software market, especially for online communities. Finally, in the TechCrunch article, writer Ron Miller suggests the acquisition represents “the official end of the Enterprise 2.0 If Enterprise 2.0

Software 185

Software Social Media Project Communications 185

Reid All About it

OCTOBER 9, 2020

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. Enjoy compelling future-focused learning and discussion about this article. marketing and communication professional. Joshua Hardwick, Ahrefs ).

Utah 370

Utah LMS Conference Technology 370

Reid All About it

FEBRUARY 23, 2024

The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Gen Z and millennial marketing.

DC 270

DC Washington Member Engagement Innovation 270

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in).

Marketing 100

Marketing Newsletter Social Media Recruitment 100

Reid All About it

JULY 10, 2020

Community karma, baby. Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. Using Marketing Automation to Grow Your Membership Base.

Montana 365

Montana Content Price Strategy 365

Higher Logic

APRIL 9, 2019

Choosing imagery for your content marketing campaigns is really hard. For example, if you were marketing a hair salon for zoo animals…Sadly, most of us will never have the chance to write content where this type of humor/photo would be relevant. Looking for more marketing tips? See the photo we chose for this blog header?

Content 153

Content Marketing Social Media Tips 153

Higher Logic

MARCH 24, 2020

From marketing automation to customer experience to all things community, happy learning with Higher Logic! You can learn about specific marketing automation and online communities topics via short, live webinars with industry thought leaders and product experts. You'll find articles, interviews, case studies and more.

Library 219

Library Products Course Video 219

Smooth The Path

JUNE 24, 2021

Short articles can take just a little bit longer. When you communicate to members, conform to the expected time norms unless it is far more engaging than to. When you communicate to members, conform to the expected time norms unless it is far more engaging than to. A good voicemail takes no more than 30 seconds.

Communications 78

Communications Email Marketing Member Experience How To 78

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Twitter tips.

Newsletter 275

Newsletter Certificate Denver Case Study 275

Reid All About it

JULY 1, 2016

The Editors’ Blogs are always worth reading as are the daily Buzz articles. They’ve got an online community in addition to the articles on the website—you might recognize a few of the regular contributors. In June, the mix of articles from Velvet Chainsaw’s consultants and other writers focused on attendee data.

Newsletter 150

Newsletter Education Communications Conference 150

GrowthZone

JULY 10, 2019

Below, Membership Expert Frank Kenny shares his thoughts on marketing automation for associations: When you ask associations if they are using marketing automation to gain back time or get more done, the answer is still usually no, not really. skills to be successful. money in our budget to acquire and maintain it. Lack of Time.

Marketing 107

Marketing Software System Email Marketing 107

Reid All About it

APRIL 2, 2021

Association member communications. Interested in grading your association communications? Mike Murray, Content Marketing Institute ). I followed a quasi-recipe from the late actor (and amazing cook from what I’ve heard) Vincent Schiavelli—the recipe is at the bottom of this article. Quick hits. Stan Garfield ).

Revenue 335

Revenue Conference Industry Education 335

Reid All About it

OCTOBER 25, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Fridays@4 Speaker: Sheri Singer, founder, Singer Communications Sun 10/27 at 12:30 p.m.

Arlington 252

Arlington Revenue Education Strategy 252

Reid All About it

OCTOBER 11, 2019

Michael Brenner, Content Marketing Institute ). 10 Online Communication & Fundraising Best Practices for Small NGOs. Presenters: Ed Barks, president of Barks Communications. Presenter: Brooke Gracey, Marketing Manager, Campaigns and Podcast Host, Cvent. Digital Marketing to Exceed Your Marketing Goals. .

DC 50

DC Washington Content Education 50

Blue Sky eLearn

MARCH 31, 2020

Whether your association is made up of education leaders or marketing professionals, increasing your membership strengthens your association as a whole. Don’t forget about keeping up your communication! It’s important to have ample communication between association and members. What are the best ways to elevate an event?

Directory 239

Directory Association Management FAQ System 239

Blue Sky eLearn

OCTOBER 19, 2020

How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew. According to this Fonteva article on member engagement strategies , you should “take the time to gain insight into where your members are already active.” Online engagement ideas.

Association Management 250

Association Management Committee Learning Management System Software 250

Reid All About it

NOVEMBER 25, 2016

With a little Googling, you’ll see dozens of articles about their findings, including some in Newsweek , Science of Us , and Headspace. And now for something completely different…I enjoyed this article about hypnosis from Aeon. Grazia Mohren, vice president of marketing, BizBash Media. More info/register. Host: BizBash.

DC 189

DC Ohio Project Washington 189

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Tom Whatley, Content Marketing Institute ). Gabrielle Canon, The Guardian ).

LMS 276

LMS Pennsylvania Innovation Education 276

Blue Sky eLearn

OCTOBER 21, 2019

However, if show organizers and event marketers hope to expand their event and their brand to new audiences, they still need other ways to reach these people. Drive marketing strategy. For a typical event, the marketing strategy revolves around one task: Getting attendees to register and travel to the event.

Content 218

Content Learning Management System LMS Conference 218

Higher Logic

MARCH 29, 2018

When you send a marketing email with a weak subject line or awkward copy, the interaction with the recipient ends right there – with your message in the digital trash. If you haven’t read it yet, check out Mixpanel’s recent article and research on how to write email subject lines. Test and refine.

Email Marketing 209

Email Marketing Content Marketing Examples 209

Reid All About it

MARCH 19, 2021

This is one of the best articles about self-care I’ve read because it dismisses the usual tripe spewed out as self-care advice. Tune in and learn about what virtual event platform options are in the market and why one may be a better fit than another for you. Presenters: Kara Campuzano, Founder & CEO, KC Creative Marketing.

LMS 370

LMS Nashville Strategy Video 370

Spark Consulting

JUNE 6, 2013

Lots of goodies from my presentation with Peggy Hoffman and Eric Lanke at ASAE’s Marketing, Membership and Communications Conference this week. You should grab this – we have three short articles and a whole list of resources. Our slides: Walking the Walk of Deep Volunteer Engagement from Elizabeth Engel.

Video 150

Video Resources Conference Communications 150

Reid All About it

DECEMBER 6, 2019

The 2020 predictions and trends articles are starting to appear. WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. And, Caroline Forsey at HubSpot explains what California’s new data privacy act means for marketers. Host: BizBash.

LMS 221

LMS Software Revenue Cost 221

Higher Logic

FEBRUARY 27, 2018

As a remedy, the communications team looked for a way to connect people within – and across – businesses. The goal: strengthen communications, create a shared culture, and invigorate employees around a shared mission through an intranet. basecamp’s content, including its daily articles, are also very popular.

Kansas City 180

Kansas City Library Kansas Team 180

Association Adviser

FEBRUARY 24, 2022

This article was originally published by Mighty Citizen. “It Marketing is not just a collection of projects, promotions, successes, and failures. The post What is Marketing Maturity? It isn’t just creation and promotion; it is a process as well. I think that’s what a lot of people forget.”– – Neil Patel Neil’s right.

Marketing 78

Marketing Project Process Communications 78

Association Success

OCTOBER 2, 2020

Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. Here are the five most-read articles from this week’s newsletter: 4 trends to adopt for an effective member strategy . “As

Newsletter 148

Newsletter Strategy Content Technology 148

EventMobi: Association Events

JULY 9, 2024

Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. After reading this article, you have a leg up in that regard. ” -Amenah R.

Tips 241

Tips Social Media millennials Content 241

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. To get a sense of what your association is missing, take a few minutes to read Jeff’s article and then share it with your staff and board. Host: Community Brands. 1 CAE credit.

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

JANUARY 26, 2018

One of the other best things I read is this article about the history of open internet protocols and Bitcoin. His article is well worth your time because it explains how this “mania for cryptocurrency could wind up building something much more important than wealth.”. Last call to participate in Marketing General Inc.’s

DC 225

DC Washington millennials Chicago 225

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Chambers of commerce create community impact, more so now than ever before,” said ACCE President & CEO Sheree Anne Kelly.

Communications 78

Communications Directory Social Media Massachusetts 78

Reid All About it

JULY 13, 2018

Two good articles about LinkedIn: Chuck Hester, a LinkedIn expert, explains how to use the platform for content marketing. A really good list of email marketing best practices. The Future is in the Air: Talking with Nick Brown about Amazon Alexa and Voice AI Communication (Association Chat). Host: Marketing General, Inc.

DC 37

DC Washington Member Engagement System 37

Reid All About it

MARCH 13, 2020

With it, I can read ASAE and Association Now articles as well as Collaborate discussions on my phone. Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. – Crisis Communications: Coronavirus Edition. Host: Gartner.

DC 44

DC Washington Revenue Communications 44

Reid All About it

DECEMBER 9, 2016

We’re committed to our community. I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. If you have a veteran in your life, share this article about George with them and see if they might be willing to share a bit about their experience. Achieving 1-to-1 Marketing through Automation .

Tools 179

Tools Social Media Case Study Marketing 179

Associations Now

JULY 31, 2019

Marketing departments need a content strategy that aligns with the association’s mission, engages members, and allows for repurposing across multiple channels. Association marketing teams looking to improve their content strategy should focus on three areas—alignment, engagement, and reuse. It can get remade or reused.”.

Team 85

Team Content Strategy Marketing 85

GrowthZone

APRIL 23, 2020

COMMUNICATIONS. Vonage : Free Vonage Business Communications services for non-profit organizations within the US, UK, and Australia. Vidyard : Free secure video messaging to enhance internal communications for all businesses. Whispli : Free platform to keep an open line of communication with employees. Until July.

Resources 158

Resources Software Video Class 158