Higher Logic

OCTOBER 4, 2018

We like having Evernote’s web extension on Chrome to easily save articles, snippets, or images for a marketing swipe file. Send them this article (as a not-so-subtle hint!). What are other marketers up to? What’s the latest in terms of email strategy ? Have a coworker who is always doing this?

Tools 233

Tools Marketing Social Media Software 233

Nonprofit Marketing Guide

OCTOBER 20, 2021

I am sure a lot of you have heard that Apple’s new privacy policy will be just awful for us email marketers. Considering that the various Apple email clients (iOS Mail, macOS Mail, iPadOS Mail) had over 46% of combined email opens in 2020 , it is definitely something we need to pay attention to. Not up to speed?

Email Marketing 116

Email Marketing Newsletter Marketing Software 116

Reid All About it

FEBRUARY 22, 2019

The weekly list of free educational events and resources for the association community… I was all excited to share a must-read article from ASAE (members-only) by Kaihan Krippendorff about how your association can lead your industry in the blockchain revolution. Technology vs. Innovation: Association Learning Strategies in Practice.

Social Media 170

Social Media DC Washington System 170

Reid All About it

JULY 13, 2018

DelCor looked at some of the findings from the ASAE Foundation’s Tech Success for Associations study, specifically how associations rank on the IT maturity scale in four different functions: infrastructure, data management, technology management and strategy, and digital presence. A really good list of email marketing best practices.

DC 37

DC Washington Member Engagement System 37

Reid All About it

OCTOBER 11, 2019

Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media. Presenter: Jake Fisher, co-founder of Bridges Strategies. More info/register. 8 CAE credits.

DC 50

DC Washington Education Content 50

Associations Now

AUGUST 6, 2018

Email marketing is still evolving, 15 years after Congress gave the industry a single set of rules that regulate the messages that go in your inbox. Email marketing has been with us a long time, and it always seems like there’s a new headache facing organizations that rely on it. Also: Timing event meals perfectly.

Email Marketing 43

Email Marketing Marketing New York Guidelines 43

Reid All About it

FEBRUARY 25, 2022

WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. MemberSuite looked at five essential member and market needs and came up with a slew of revenue-generating solutions , many of which are probably valuable for your members and market too.

Revenue 40

Revenue Analysis Strategy Technology 40

Reid All About it

JULY 16, 2021

In another ASAE article, Brooke Wilson of Live 360 Media, a YP herself, suggests five changes to consider if you’re serious about appealing to the next generation. How to create an editorial calendar that will streamline your content strategy. Young professionals. Newsletter suggestion. Quick hits. Neil Patel ). More info/register.

Revenue 195

Revenue Strategy Video Education 195

MemberClicks

NOVEMBER 1, 2024

In an association setting, content marketing is the process of producing information and resources that resonate with both current and prospective members. Goals of Content Marketing for Associations Associations are uniquely positioned to offer content that directly serves their members’ professional and personal development.

Content 52

Content Marketing Social Media Newsletter 52

Reid All About it

DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. You still have a chance to make a good impression (or a bad one) with your post-show email. Get five proven strategies to address The Tech Effect and attract new members right away. We’re committed to our community.

Tools 179

Tools Social Media Case Study New York 179

Association Success

NOVEMBER 10, 2020

But a great webinar can spark new ideas and inspire better strategies. Essential email newsletters. Email marketing is one of the most effective digital marketing channels available. Build enough time into your content strategy to go the extra mile in your blog posts. Memorable webinars.

Content 134

Content Social Media Newsletter Video 134

Reid All About it

NOVEMBER 2, 2018

Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Many of my content marketer friends, acquaintances, and clients will appreciate this one. Creating a Killer Content Strategy. Thu 11/8 at 11 a.m. 1 CAE credit.

Chicago 38

Chicago DC Tools LMS 38

Reid All About it

NOVEMBER 8, 2019

Since this article was published, Airbnb has announced a crackdown and review of listings. Five Plays for Click-Worthy Email Marketing. From subject lines to segmentation to deliverability, hear about the top five plays to send your email performance through the roof. Presenter: Proof Strategies. Host: eMarketer.

Social Media 39

Social Media Revenue Washington DC 39

Associations Now

JANUARY 8, 2020

A 2019 Campaign Monitor report reveals the latest email marketing trends. In a year when worldwide email open rates decreased, nonprofits bucked the trend. Nonprofits were behind only government organizations in email open rates last year. When should nonprofits send an email? 1 day for nonprofit emails,” he wrote.

Las Vegas 86

Las Vegas Email Marketing California Software 86

Achieve

FEBRUARY 2, 2015

MUST HAVE #4: REPORTS TAKE ONE-HOUR EVERY MONTH TO LOOK AT YOUR EMAIL STATS AND REEVALUATE YOUR STRATEGY. Email platforms are next to useless if they do not have the kind of reporting that you want. People trust articles and recommendations from their friends and followers on social media more than they trust your organization.

Email Marketing 52

Email Marketing Marketing Software Content 52

AssociationChat

JULY 14, 2020

In a previous article, we discussed the different methods of creating an effective content strategy. However, I wanted to spend some more time elaborating on the “Why”, and the outcomes that can come about from having an effective content strategy. . Here is why event planners need a content strategy. Inbound Marketing.

Content 52

Content Strategy Social Media Case Study 52

Fonteva

DECEMBER 19, 2019

It’s likely that you have developed a set member engagement strategy over the years. Association member engagement strategies. These long term goals can be achieved through various member engagement efforts and strategies. Email marketing. Email marketing. Why is member engagement important?

Member Engagement 59

Member Engagement Strategy LMS Association Management 59

Nonprofit Marketing Guide

JANUARY 27, 2023

It’s been a busy week here getting the 2023 Nonprofit Communications Trends Report out, but I still put together the most helpful articles, posts, and tips for nonprofit marketers. This week we have AI strategy, video creation tips, free TikTok templates, how to stop being a perfectionist and more. What is project scope?

Kansas City 89

Kansas City Tips Marketing Kansas 89

GrowthZone

APRIL 23, 2020

Ubersuggest : Free plan for Neil Patel’s Ubersuggest, to generate keywords for content marketing strategy and production. DOWNLOAD] 4, free, white-labeled articles you can send. SALES AND MARKETING. Benchmark : Free trial of email marketing solution. Email support@wistia.com.

Resources 158

Resources Software Video Class 158

Reid All About it

DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. You still have a chance to make a good impression (or a bad one) with your post-show email. Get five proven strategies to address The Tech Effect and attract new members right away. We’re committed to our community.

Tools 150

Tools Social Media Case Study New York 150

Nonprofit Marketing Guide

AUGUST 20, 2021

Let’s celebrate with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. Hubspot has The Ultimate List of Email Marketing Stats for 2021. Auburn, AL. Not that he reads our blog, but shout out to our Dad on his birthday! Wanting to get into Tik Tok?

Communications 99

Communications Class Social Media Tips 99

Nonprofit Marketing Guide

MAY 15, 2020

Let’s at least pretend to get some work done by checking out the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have some digital data, email marketing and SEO tips, online team building and more. Learn More and Register.

Communications 91

Communications Press Release Email Marketing Tips 91

Reid All About it

MARCH 17, 2017

Follow along as a young professional goes from website visitor to new member in a process turbo-charged by inbound marketing content. In the last few years, I’ve seen many articles in Associations Now about associations rethinking the chapter structure. However, SSSA had to maximize its activities and impact with a limited budget.

DC 150

DC Washington America eBook 150

Reid All About it

JUNE 2, 2017

This article from Search Engine Journal explains how your website structure affects SEO. 2017 Key Performance Benchmarks: Email vs. Automation. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. Tue 6/6 at 2 p.m.

Raleigh 150

Raleigh DC Chicago Washington 150

Nonprofit Marketing Guide

FEBRUARY 17, 2023

Ready for the most helpful articles, posts, and tips for nonprofit marketers? This week we have design tips for social media, marketing tips from Rihanna, effective Instagram ads and more. Speaking of the Super Bowl, here are 3 Things Marketers Can Learn From Rihanna’s Super Bowl Strategy.

Tips 78

Tips Marketing Social Media Email Marketing 78

WBT Systems

JULY 24, 2018

Email marketing. We’ve talked before about the power of social proof in marketing your online learning programs. A recent Associations Now article described the American Society for Quality’s (ASQ) efforts to turn around a declining membership. Purchase continuing education (14 percent).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

NOVEMBER 10, 2017

I must admit I exceeded 140 characters a few times already but only to add a bit of commentary to articles I shared. If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy.

DC 150

DC Washington Tools Education 150

Nonprofit Marketing Guide

JANUARY 17, 2020

Let’s wrap up the week with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. For my fellow Star Wars fans out there, here are Seven Ways to Turn Marketing Teams Into Agile Jedi Masters [Infographic]. Oakland, CA. Happy Friday, y’all! It’s time for Mixed Links….

Communications 72

Communications Oakland CA Social Media 72

Nonprofit Marketing Guide

FEBRUARY 26, 2021

Let’s get straight to the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have the state of video marketing, two guides on email, meeting advice, typing shortcuts, and more. Auburn, AL. Happy Friday! Quiz + Tips].

Communications 73

Communications United States Sample Email Marketing 73

Email Maven

AUGUST 1, 2024

You wont find political opinions here, but we need to talk about the fatigue the elections are going to cause our members and how your emails (and ads!) The goal of this article is to provide information on how the elections will impact your emails. All you need is a bit more strategy. are going to be impacted.

Strategy 52

Strategy North Carolina Nevada Arizona 52

Nonprofit Marketing Guide

FEBRUARY 3, 2023

Ready for the most helpful articles, posts, and tips for nonprofit marketers? This week we have lots of social media news and tips, the case to end Giving Tuesday, Valentine’s Day ideas, email optimization tips and more. Here are 10 Strategies to Celebrate Nonprofit Donors on Valentine’s Day. Is love in the air?

Tips 77

Tips Marketing Social Media Email Marketing 77

Reid All About it

JULY 14, 2023

In an article at the Institute of Corporate Directors, Jeff De Cagna of Foresight First says intentional learning is a non-negotiable requirement for board members. How to Scale Your Email Efforts by Leveraging AI and Automation Learn about scaling up the production and effectiveness of your email marketing efforts.

Education 39

Education Price Tools Revenue 39

Nonprofit Marketing Guide

OCTOBER 29, 2021

Are you ready for some scary good articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? If you run targeted advertising campaigns that use cookies, you might want to attend As the Cookie Crumbles: Strategies for Adapting your Advertising Program in a Cookieless World with M+R.

Communications 93

Communications Sample Discount Tips 93

Nonprofit Marketing Guide

FEBRUARY 5, 2021

Ready to wrap up the week with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. If you are looking to show your donors some love next week, check out these 8 Strategies to Celebrate Nonprofit Donors on Valentine’s Day. Christal M. Trying to reach younger donors?

Communications 65

Communications Sample Email Marketing Tips 65

Association Briefings

MARCH 30, 2021

It’s funny looking back at the , Wall Street Journal article that started it all, coining the phrase email is dead : “Email has had a good run as king of communications. Here we are more than a decade later and email’s reign is more powerful than ever. But its reign is over.” Wait, what?! That’s up from $39 last year!

Phoenix 52

Phoenix Email Marketing Communications Social Media 52

Nonprofit Marketing Guide

OCTOBER 22, 2021

But this week I am back with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. Get Response put together a report on Email Marketing Benchmarks. For more on social media, see these 5 Underrated Social Media Strategies You Should Start Using Today. So sad, I know.

Communications 84

Communications Social Media Guidelines Email Marketing 84

Nonprofit Marketing Guide

MAY 12, 2023

Epcot The weather is heating up and so are the articles, posts, and tips for you nonprofit marketers out there. This week we have a replacement for Elon Musk, LinkedIn insights, AI prompts for marketers, how to use your phone for video, and more. Find out How to Build an Email Marketing Strategy for Your Nonprofit.

Tips 82

Tips Marketing Class Video 82