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Leveraging AI for Personalized Member Engagement 

.orgSource

For associations, AI acts like a digital brain that can understand and respond to each member’s unique needs and interests. Through machine learning, AI gets smarter over time by analyzing member data everything from which events they attend to which articles they read. The result?

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Association Brain Food: 2.7.25

Reid All About it

Do your members want more social events? Ask them and, while youre at it, bring up the next articles topic. The article went into other reasons for not showing up, but these negative character traits get under my skin because I dread living in a society where this is acceptable behavior. Anti-social behavior. 1 CAE credit.

Chicago 275
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Association Brain Food: 4.18.25

Reid All About it

Their method anticipates member needs and industry trends, instead of reacting to ideas from SMEs alone. New member engagement study. Contribute to industry research by taking Amanda Kaisers New Member Engagement Study survey. Apti explains how to take a proactive approach to developing online learning programs.

Strategy 270
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Association Brain Food: 1.17.25

Reid All About it

Here’s a quote from the article to think about today: A fundamental paradox at the core of human life is that we are highly social and made better in every way by being around people… And yet over and over, we have opportunities to connect that we dont take, or even actively reject, and it is a terrible mistake. Team messaging.

Education 264
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Three benefits of developing thought leadership content at your association

Nimble AMS

If you’re looking to make a difference at your association, thought leadership is crucial. A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. The benefits of developing thought leadership content ?.

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Are You Taking a “Backwards” Approach to Member Engagement?

YourMembership

It’s really what associations have been “about” for as long as they have existed, according to Leading Engagement from the Outside in: Become an Indispensable Partner in Your Members’ Success , a new whitepaper co-authored by Anna Caraveli, Ph.D The thing is, most of us are still not doing a very good job of engaging our members.

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Microvolunteering: More Opportunities for Member Engagement

Reid All About it

Read the rest of my article about microvolunteering at the American Bar Association’s Bar Leader magazine website. Tagged: Association , Leadership , Membership , Nonprofits , Volunteers. Photo by Tim Pierce (Flickr).