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Association Brain Food: 4.18.25

Reid All About it

Learn how to repurpose conference content into always-on digital programming, leverage multiple media formats (videos, webinars, podcasts, and articles), and create sponsorship inventory that drives non-dues revenue. 1 CAE credit. More info/register. Wed 4/23 at 1 p.m. Steve Rogers, USN, Ret Wed 4/29 at 12 p.m. More info/register.

Strategy 270
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Association Brain Food: 11.8.24

Reid All About it

Someone shared an article from Pillsbury Law that explains the legal risk and consequences of tying membership to certification. They’ll answer your questions on membership related to member communities (e.g., More info/register (ASAE members only). Certification requirements. Awards presentations. More info/register.

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Association Management: Online vs. In-person Engagement

Blue Sky eLearn

If those members do decide to leave, the time and effort into attracting them is ultimately wasted. If you can only focus on either recruitment or retention, it’s more cost-effective and beneficial to focus on the latter. However, that doesn’t mean you forget recruitment efforts altogether!

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How to enhance free, gated, and paid content in your content marketing model

Nimble AMS

With ungated content, you’ll have a wider reach with non-members, creating more marketing opportunities for membership recruitment. TECH TIP: Use Nimble Communities to drive your online member community and encourage conversation around industry thought leadership by posting ungated content for further discussion.

Content 119
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5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

You can make the event even more special by including your conference’s keynote speakers, industry experts, and your own leadership and board members. Take plenty of photos and highlight them in slideshows in your online community or an article in your print newsletter to extend post-event engagement. Want to do even better?

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9 Steps for Building Member Personas

Higher Logic

These groups want different things, and would be put into two different member personas. If you decided to actively recruit students, they would also be a separate persona. Why Are Member Personas Important? So how do you create member personas? 9 Steps to Create Member Personas. Define Your Purpose.

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And the Survey Says … Associations Are Thriving in 2024, with a Bright Future Ahead

Sequence Consulting

Recent surveys paint a vibrant picture of growth driven by positive economic indicators and a renewed focus on member engagement. This article uncovers the key survey insights, offering a data-driven look at the trends and opportunities shaping association industry trends.

Survey 134