.orgSource

DECEMBER 17, 2024

For associations, AI acts like a digital brain that can understand and respond to each member’s unique needs and interests. Through machine learning, AI gets smarter over time by analyzing member data everything from which events they attend to which articles they read.

Member Engagement 88

Member Engagement Strategy Tools Technology 88

Association Analytics

FEBRUARY 20, 2024

The key is being deliberate about the types of prospects you’re trying to reach and processes you’re using to try to convert them into new members. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization?

Strategy 169

Strategy Social Media Discount Resources 169

.orgSource

OCTOBER 29, 2024

Personalized Member Engagement AI enables associations to create personalized member experiences that can dramatically improve satisfaction and retention. By analyzing member data—such as past interactions, preferences, and behaviors—AI tools can offer tailored recommendations, content, and services to individual members.

Tools 88

Tools Member Engagement Strategy Innovation 88

Reid All About it

JULY 5, 2024

Lowell Aplebaum and his team at Vista Cova published an excellent report on strategies and practices to prepare your board for effective governance. Board members have to think of themselves as stewards who leave their association better positioned for the future than they found it. Board development. Board stewardship.

Strategy 270

Strategy Education Content Tips 270

YourMembership

MAY 22, 2017

During ASAE’s MM&C Conference earlier this month, association executives and industry partners took part in 24 learning labs, three keynotes, two preconference workshops and networked to up their game on digital, content and branding strategies. Although it’s not ASAE’s […].

Conference 210

Conference Communications Marketing Content 210

Aptify

MAY 20, 2021

Despite the title of this article, great associations don’t need to do everything in this article every single day. But the truth is, at the very least, they’re likely considering them regularly as part of their overall association management strategy. Here are five of them: Consider the member point of view.

Member Experience 72

Member Experience Tips Technology Survey 72

Sequence Consulting

MARCH 21, 2025

While the reasons for this optimism vary, theres no doubt that now is a promising time for associations to try experimental strategies, test out innovative tools, and explore new opportunities. Lets walk through the basics of AI for associations to help you figure out where AI fits into your organizations current strategy.

Software 72

Software Tools Content Survey 72

Smooth The Path

JUNE 14, 2016

The world is moving toward experiences … are associations focusing enough on member experiences? I had an a-ha moment when I read Kevin Kelly’s Wired article on virtual reality. But what we are building with artificial reality is an internet of experiences.” We used to focus on member benefits.

Member Experience 60

Member Experience Products Conference System 60

Sequence Consulting

MARCH 21, 2025

Well-planned events create opportunities for members to connect, learn, and find value in their membership, making them more likely to stay involved long-term. Improving the Member Experience With Event Data Events provide valuable insights into member behavior, preferences, and engagement levels.

Certificate 72

Certificate Education Member Engagement Resources 72

Association Success

DECEMBER 28, 2017

Which articles made the biggest difference in the community? The original plan for this particular publication was to round up our most popular articles of 2017 and write curated blurbs on them, just like we did last year. This information is ready available à la analytics by looking for the most clicked articles.

Social Media 64

Social Media Member Experience Leadership Conference 64

Higher Logic

MARCH 24, 2020

Webinar | Think Bigger: Your Customer Community Strategy Could Be Doing More. A robust search feature, along with the in-article navigation, makes finding the content you need a breeze. You'll find articles, interviews, case studies and more. Watch | Member Focused Events. Webinar | Inherited a Community Site, Now What?

Library 219

Library Course Video Products 219

MatrixG

MAY 8, 2025

Listen to this article Your browser does not support the audio element. It does mean understanding the systems your organization uses and how technology supports your strategy and operations. Connect Technology to Mission and Strategy Be able to explain how the AMS powers membership applications, renewals, and engagement tracking.

LMS 52

LMS Revenue System Technology 52

Reid All About it

APRIL 2, 2021

I followed a quasi-recipe from the late actor (and amazing cook from what I’ve heard) Vincent Schiavelli—the recipe is at the bottom of this article. Presenters: Bill Zimmer, Vice President of Strategy, 360 Live Media. Advocacy: 5 Effective Strategies for Managing Fast-Moving Issues. I know I’ll make it again and again.

Revenue 335

Revenue Conference Education Resources 335

Higher Logic

JANUARY 30, 2018

It also needs a long-term strategy, beta testing, content, and consistent attention to ensure members receive value. All those elements provide a great member experience, which can help increase member acquisition, retention, and revenue.

Video 218

Video Project Event Planning Content 218

Reid All About it

NOVEMBER 3, 2023

GrowthZone shares strategies for selling your board (or boss) on the need for a new AMS. At Associations Now, Hannah Carvalho describes how a chapter of the American College of Physicians helped student members launch and run a podcast. Using data-driven insights and AI can help you be invaluable to your members. .

Tools 281

Tools Strategy Revenue Education 281

Blue Sky eLearn

OCTOBER 19, 2020

How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew. With a dedicated and comprehensive engagement strategy, your member retention rate is much more likely to increase! In-person engagement ideas.

Association Management 250

Association Management Committee Member Engagement Software 250

Membership Marketing

JANUARY 8, 2025

A marketing revolution is transforming today's advertising agencies, as highlighted in a recent Wall Street Journal article. 1] While this shift occurs in agencies, associations are experiencing similar changes that demand new strategies and approaches. And the pace of change is accelerating.

Marketing 52

Marketing Technology Report Innovation 52

Reid All About it

NOVEMBER 2, 2018

Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. This article is way better than the usual productivity crap shilled all over the web. Recharge your Member Experience. Tue 11/6 at 12 p.m. 1 CAE credit.

Chicago 38

Chicago DC Tools Washington 38

Reid All About it

MARCH 3, 2023

If you offer learning or membership subscriptions, clear your Harvard Business Review cookies and read this article by Nir Eyal. His insight should help you improve the subscriber experience at your organization. His insight should help you improve the subscriber experience at your organization. Subscriptions. Sponsorships.

Revenue 39

Revenue Tools Education Member Experience 39

Associations Now

APRIL 18, 2019

Also: small tech changes that drive a compelling member experience. Does Facebook leave a bad taste in your mouth as a marketing strategy? If you’re engaging supporters on Facebook but NOT inviting them to join your email list, your marketing strategy is woefully incomplete,” he explains. Share them below.

Member Experience 104

Member Experience Social Media Strategy Marketing 104

WBT Systems

JANUARY 31, 2017

Two recently recently published articles in Associations Now magazine reference the report “ Tech Success for Associations ” and challenge associations to: think strategically about how they use technology to serve their members , learn quickly how to adapt their use of technology to better support members’ expectations.

Organization 150

Organization Learning Management System LMS System 150

Smooth The Path

FEBRUARY 12, 2019

Like the members she refers, Arlene is no stranger to volunteering. Throughout her member career, she’s been a presenter, appeared in video testimonials, and written articles. Arlene seems almost shockingly engaged but, Arlene’s behaviors are typical of very engaged members. She is an active mentor.

Member Engagement 68

Member Engagement Strategy Newsletter Leadership 68

Nimble AMS

JULY 22, 2022

Try offering three free articles to introduce individuals to your content, then gray out additional materials to encourage them to create an account to keep reading. . Pros: Paid content, like learning programs, research articles, or journal subscriptions, is a great form of non-dues revenue for your association. Learn more.

Content 119

Content Marketing How To LMS 119

Reid All About it

AUGUST 19, 2016

With innovation moving today at light speed, you need to leverage a strong platform if you want to deliver a world-class member experience. Building a Better Digital Strategy for Member-Based Organizations (Thirty on Thursday). Presenter: Amanda Myers, Director of Member Strategy (and resident pop culture junkie), Abila.

Price 150

Price Social Media Email Marketing Case Study 150

Reid All About it

FEBRUARY 25, 2022

WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. MemberSuite looked at five essential member and market needs and came up with a slew of revenue-generating solutions , many of which are probably valuable for your members and market too.

Revenue 40

Revenue Analysis Strategy Technology 40

MemberClicks

NOVEMBER 1, 2024

In an association setting, content marketing is the process of producing information and resources that resonate with both current and prospective members. Goals of Content Marketing for Associations Associations are uniquely positioned to offer content that directly serves their members’ professional and personal development.

Content 52

Content Marketing Social Media Newsletter 52

Higher Logic

AUGUST 15, 2017

You can make the event even more special by including your conference’s keynote speakers, industry experts, and your own leadership and board members. Take plenty of photos and highlight them in slideshows in your online community or an article in your print newsletter to extend post-event engagement. Want to do even better?

North Carolina 343

North Carolina Project Leadership Discount 343

GrowthZone

JANUARY 14, 2020

Consumers of content look for articles that provide everything they need to know on a subject. While many people don’t read in-depth articles, they do want all of the information on the topic in one area. They don’t want to search and skim multiple articles in multiple places. However, change is occurring.

Social Media 122

Social Media millennials Class Content 122

Reid All About it

AUGUST 25, 2017

I’m thinking of it as sort of a bionic search capability that pulls on all kinds of data sources across the enterprise and delivers highly context-relevant results, but this article from CMS Wire explains it better. Tue 8/29 at 12 p.m.* – Driving an Innovation Strategy. – Using Content Strategy to Re-Imagine Your Website.

Social Media 154

Social Media Survey Tools Leadership 154

Association Success

MARCH 12, 2019

This article is an attempt to provide the above question with a response, that covers both the structural considerations and their relationship with our business model redesign (with a heavy focus on digital transformation). The teams are: strategy, content, acquisition and retention. First, let’s talk about the structure….

Certificate 109

Certificate Discount Content Team 109

Reid All About it

JUNE 28, 2019

If your association still has a file storage server in a closet somewhere, you need to read this article by Brian Sheehan at DelCor Technology Solutions. Forget inspiration: try these six strategies to fill your editorial calendar. Randy Schekman, Scientific American ). Is voice over-hyped? Greg Sterling, Search Engine Land ).

Washington 170

Washington DC LMS Education 170

Sequence Consulting

APRIL 10, 2024

This article steps up to be your champion in this fight, offering a treasure trove of insights and strategies to turn passive members into enthusiastic participants. ” This scorecard goes beyond a simple yes/no response and assigns a value to each activity based on its frequency and correlation with member renewal.

Member Engagement 72

Member Engagement Strategy Discount Survey 72

Reid All About it

AUGUST 12, 2022

They explain how these factors affect the member experience, how the AMS market is changing and what you should look for in a new AMS. Chris Vaughan at Sequence Consulting shares ten strategies for preparing your association for the future. Why a time zone recruiting strategy has become the latest hiring trend.

Software 41

Software System Technology New York 41

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. Online: Via your organisation’s website and online member-only community groups you set up. Face to face: At stakeholder meetings, member events, or industry networking events. – “The member experience”.

Marketing 100

Marketing Member Experience Social Media Recruiting 100

Smooth The Path

OCTOBER 4, 2016

Find these bright spots; both the super-engaged members and the products, benefits, services and events they are engaging with and find out why these members are so engaged and why these offerings are so engaging. Related articles: The stories members make up. Association trend watch: member experiences.

Price 127

Price Member Experience Products Conference 127

Reid All About it

DECEMBER 7, 2018

New member engagement programs work , and they don’t have to be big or expensive,” says Lisa Vivinetto in an Association Success article. From Elizabeth Bell at Higher Logic, here’s a good look at the top five reasons members don’t renew and what you can do about it. More info/register. Host: WorkCast. Tue 12/11 at 2 p.m.

Washington 186

Washington DC Tips Library 186

Sequence Consulting

JANUARY 9, 2025

From tackling physician burnout to launching innovative membership models, the conversation reveals how the AMA revamped its digital strategies, rebuilt member value, and doubled its membership growth rate.

Video 72

Video Member Experience Innovation Content 72