Smooth The Path
JANUARY 15, 2019
I conduct member research all the time, so I get direct access to the bright spots in our industry. Association Universe puts out a regular curated list of articles about important association topics. Where do you get knowledge and insights about the association industry? I am lucky. Are you hungry for some knowledge?
Reid All About it
JULY 5, 2024
Board members have to think of themselves as stewards who leave their association better positioned for the future than they found it. In a series of articles ( part 1 , part 2 , and part 3 ) at Naylor’s Association Adviser, Jeff De Cagna describes the elements and imperatives of board stewardship. Board stewardship. Content curation.
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Associations Now
AUGUST 9, 2019
If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social,” says Liesa Opitz on Convince and Convert. They won’t know where you got the article from, making dark social a form of referral traffic that is attributed to the wrong channel.”. .
Smooth The Path
OCTOBER 4, 2016
Find these bright spots; both the super-engaged members and the products, benefits, services and events they are engaging with and find out why these members are so engaged and why these offerings are so engaging. Related articles: The stories members make up. Association trend watch: member experiences.
Smooth The Path
JUNE 18, 2019
My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs. Once my year’s membership was up, I didn’t give the association a second thought.
Smooth The Path
JANUARY 27, 2022
One member’s fabulous gala is another member’s small-talk-nightmare-from-hell. We can’t be sure that members will love a new product or assume they won’t like the topic of an article or will register for a new event.
Smooth The Path
FEBRUARY 2, 2016
The value members perceive they get from the association or their satisfaction in the association? This question was posed by an association executive during a webinar on member research that I recently gave to 140 attendees. While satisfying our members is delivering something to them that they expect.
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