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Association Brain Food: 6.27.25

Reid All About it

MGI suggests strategies to increase renewals , based on their 40 years of membership marketing experience and over a decade of surveying associations for their membership benchmark report. The goal is to understand the jobs your market segments are trying to get done and the metrics they use to measure success. Immigration.

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Trial Memberships: Pros and Cons for Associations  

MemberClicks

Limited-access trials: These give access to only certain content or features, like a sample webinar or resource library, rather than the full experience. This works well as a lead magnet tied to a broader marketing funnel. Paid trials: These charge a small fee (usually something like $1 or $5) to weed out unqualified leads.

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Association Brain Food: 7.18.25

Reid All About it

A report from McKinley Advisors explains how to reimagine aspects of your business model to adapt to changing market conditions, emerging trends, or disruptive innovation. Fri 7/18 at 12 p.m.* – Marketing Mindshare: AI in Action—A Virtual Lunch Chat Are you curious how your association marketing colleagues are using AI in their organizations?

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Association Subculture: Innovation in Association Management

Association Subculture

Innovation in Association Management. Your association - unassailable? Shelly kept up the fast pace by diving head-long into her career in the world of association management. Creativity in Association Management - Are You the Roadblock? The Politics of Dancing (and What If Ideas in Associations).

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Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Check it out: Embrace association management software. Embrace association management software. Email marketing software. Make the most of integrations.

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How to Find Your Best Content Topics (Without Paying for Market Research)

Higher Logic

How is your association keeping its offers relevant to members and preparing for the future? According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. File Library Views and Downloads.

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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

Training: Most associations provide training and issue formal continuing education credits, so members are already accustomed to consuming their learning content. EDUCAUSE is a nonprofit association that supports the community of IT leaders and professionals who are committed to advancing higher education. Membership is open to U.S.

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