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The answer may lay in associations, according to Elizabeth Weaver Engel , chief strategist for Spark Consulting , and Shelly Alcorn , principal for Alcorn AssociatesManagement Consulting , who just released, “ The Association Role in the New Education Paradigm.”. Try MOOCs or coding camps. So what should we do?
The answer may lay in associations, according to Elizabeth Weaver Engel , chief strategist for Spark Consulting , and Shelly Alcorn , principal for Alcorn AssociatesManagement Consulting , who just released, “ The Association Role in the New Education Paradigm.”. Try MOOCs or coding camps. So what should we do?
The future looks bright for association e-learning. The growing lifelong learning market provides plenty of opportunity. However, one missing element is clouding the picture for associations. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses.
And a college degree, even in a fairly "job training" focused field like business, marketing, or computer programming, is no longer a guarantee of a good job, or any job. Enter MOOCs ( massive open online courses ). Right now, MOOCs are great - take classes from an Ivy for free! And she didn't go to college!"
But even when people have access to the web, another type of digital divide may present a challenge to associations with online learning programs—a digital readiness gap. If the target market for your educational programs is on the wrong side of this gap, you need to know and you need a plan for bridging the gap.
If you need a little inspiration—the kind that makes you feel blessed “to have been alive and well back then”—then read The Association Role in the New Education Paradigm , a white paper from Elizabeth Engel, CAE and Shelly Alcorn, CAE. The paper introduces you to a few associations that are stepping up to this challenge. Fill the gap.
WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Learning business. Membership tiers.
Universities bolster MOOCs for online learning By Mary Beth Marklein via USA TODAY. Content Marketing Using Niche Networks By Monica Bussolati via Bussolati.com. Here are a few tips that will help you finalize a solid content marketing plan. Conflict increases within the association. Markets become unpredictable.
Take massive open online courses, or MOOCs, for example. If MOOC providers such as Coursera turn education into a fundamental right that can be consumed at any time day or night, for example, “How are you going to charge $190 for a 90 minute session and a lunch?” Do you think associations can take the place of college?
It has also meant that integration between learning platforms and other platforms like customer relationship management systems, associationmanagement systems, Webinar platforms, and marketing automation systems has become dramatically easier and less costly. See e-learning stats for the course creator market here.).
Look at the global cell phone business: According to Fast Company, “Just five years ago, three companies controlled 64% of the smartphone market: Nokia, Research in Motion (Blackberry) and Motorola. Associations must build more flexible business models that can adapt to new conditions.). Disruptive change surrounds us.
Thinking small isn’t going to turn your association into a market leader and innovator, but an educational moonshot will. Then, they could participate in association programs that teach human (soft) skills. If necessary, learners could supplement your programs with college courses offered by MOOCs.
Thinking small isn’t going to turn your association into a market leader and innovator, but an educational moonshot will. Then, they could participate in association programs that teach human (soft) skills. If necessary, learners could supplement your programs with college courses offered by MOOCs.
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