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While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, memberengagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
They desire genuine connections, tailored value and ongoing professional development. Retention isnt just about clever marketingits about fostering a community that truly supports members’ goals and aspirations. So, how can your association keep membersengaged over the long term?
Member-centric How would you measure your association’s commitment to your members? All member-based organizations are focused on membership: attracting new members, boosting member retention, enhancing memberengagement, and more. As an association leader, you don’t know what you don’t know.
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Psychometrics Concepts in Professional Certification Process Gain a better understanding of the psychometric principles used to develop, administer, and interpret professional certification tests. Learn about the ethical and legal considerations related to certification processes. No plan, no progress. More info/register.
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