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Some professionals feel the same way about certification exams. Members feel great achievement after passing a particularly difficult certification exam, but they are extremely busy with their day jobs so there’s only so many hours they can allocate to studying. I’m proud to have my certification.”
When done correctly, leading with authenticity has the power to attract new members and demonstrate your value across the industry. Encourage employees and members to ask questions and offer feedback to gain valuable insights into your processes and workflows. As an association leader, you don’t know what you don’t know.
The question of associationvalue comes up over and over again. Business leaders frequently ask their representative on an association board or committee to justify the expense of their association participation. The Association Sponsors Professional Certifications. Participation can be expensive.
The weekly list of free educational events and resources for the association community… Does your association need a stop-doing list? Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Shelly Alcorn, CAE, Alcorn Associates Management Consulting.
A strong onboarding process helps new members feel welcomed and sets them up for success. Send a personalized welcome package with an overview of your associations offerings, benefits and exclusive resources to help them get started. For example, a project management association could offer an Agile certification.
For trade associations, institutional members might expect value in the form of internal educational resources they can share with their staff on community forums. A successful digital transformation journey ends with a data – driven culture at your association. Which members are engaging more frequently? .
Members benefit from a well-made match and from a thought out process where each side understands the ground rules and their obligations for making the relationship work. New members can bring value to the relationship too. Many have just graduated from college or earned a certification.
They explain why and how to get buy-in from staff and executives, how to manage an implementation when you barely have time for your real job, and why you should focus on business outcomes, not processes. Learn about the ethical and legal considerations related to certificationprocesses. Member renewals. No plan, no progress.
Associations also have a long history of providing various forms of credentialing, from certificates to high stakes certifications, that are themselves a form of the “job market signaling” in which so much of the value of higher education degrees resides.
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