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When I speak about a way to engage new members early in their membership by using an AssociationValue Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members?
Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Download our eBook, Maximize AssociationValue with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.
Related: Fueling Exceptional New Member Experiences [ebook]. How to exponentially improve member engagement at any association. Are you delivering the right value to members? Sign up here. The post The New Member Engagement Rule of Three appeared first on Smooth The Path.
Now that we know how members evaluate the value which of these elements if improved, will increase member value the most at your association? Related: How association members evaluate value. You need to know your Association’s Value Trigger Point. appeared first on Smooth The Path.
Matt Van Cleave, Senior Vice President of Aptify, shared the details of the Composite Engagement Score system and encouraged participants to download his presentation and an ebook with more details on the system. I really like the concept of “scoring and tracking” member engagement of your association.
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