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Their excitement is at an all-time high the moment they click join , and they are super receptive, at least, for awhile… We only have 3 emails to engage some new members. We only have 3 days or 3 weeks to engage some new members. We may only have 3 touches total to engage some new members.
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, memberengagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
When I speak about a way to engage new members early in their membership by using an AssociationValue Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members?
Matt Van Cleave, Senior Vice President of Aptify, shared the details of the Composite Engagement Score system and encouraged participants to download his presentation and an ebook with more details on the system. I really like the concept of “scoring and tracking” memberengagement of your association.
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