Smooth The Path

MARCH 14, 2019

Members know when a poor user experience prevents them from engaging and will tell you if you ask them. When your metrics indicate there is a problem talk to members to find out what the source of the problem is. Related: The real value of the association for members.

Member Experience 102

Member Experience Marketing Communications Industry 102

Higher Logic

MAY 13, 2020

With tools like online community and marketing automation , you recreate the best parts of your association online. The great ideas and valuable connections members build with each other at your annual conference can happen all the time. Strengthen Your Association's Value Proposition with Engagement.

Tools 296

Tools Communications Email Marketing Recruiting 296

Higher Logic

MAY 29, 2020

Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Smooth The Path

OCTOBER 3, 2019

Successful new member onboarding programs include an email series comprised of messages written specifically with new members in mind. The most effective email plan is extensive, 6 to 15 emails, sent out over seven months or more.

Marketing 97

Marketing Content Strategy Email Marketing 97