Smooth The Path

MARCH 14, 2017

When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members?

Association Value 68

Association Value eBook Member Experience Resources 68

Sequence Consulting

APRIL 1, 2022

Reading Time: 3 minutes How to Get Membership Pricing Right Ever wondered how to nail membership pricing? Likewise, association pricing often feels like a guessing game. Renewing members are likely to be more engaged with certain offerings compared to others. Think about “The Price is Right” game show.

Price 72

Price Association Value Strategy Cost 72

Protech

MARCH 11, 2020

For trade associations, institutional members might expect value in the form of internal educational resources they can share with their staff on community forums. With descriptive data analytics, you and you r colleagues can discover more information about who your members really are. ” .

How To 81

How To LMS Certificate Course 81

Nimble AMS

FEBRUARY 15, 2024

Member-centric How would you measure your association’s commitment to your members? All member-based organizations are focused on membership: attracting new members, boosting member retention, enhancing member engagement, and more. We are very fortunate to have Nimble AMS.

LMS 140

LMS Missouri Software Innovation 140

Sequence Consulting

MARCH 5, 2024

The key to finding that winning value proposition is understanding what your members need that no one else is giving them and meeting it in a way only you can. If you become world-class at doing that, your association will thrive.

How To 72

How To Class Resources Association Value 72

Smooth The Path

FEBRUARY 25, 2016

Overall declining membership numbers, worse retention ratings or fewer new members. Less member engagement. All of these member focused indicators should tell us when the value of our offerings is not quite valuable enough and when we should make innovation a priority. Declining revenues. This should be the case.

Innovation 60

Innovation Member Engagement Revenue Association Value 60

Protech

AUGUST 10, 2021

Protech: As the year progressed, were associations able to get even more use out of their mobile apps? For example, you’ve talked about leveraging a mobile app as a year-round benefit for increasing member engagement. You deliver on your key association values—and get members in the habit of connecting with you more often.

Content 98

Content Examples Review Communications 98

Eric Lanke

JULY 30, 2018

He had attended one of our conferences as a non-member two years ago, and one of the members of the association had given him the impression that he was not welcome there. This association is not for you , the member reportedly told him. That is, the kind of company you run, it is not welcome in our association.

Recruiting 100

Recruiting Recruitment Leadership Report 100

Smooth The Path

SEPTEMBER 4, 2017

So great, in fact, that members prioritize the association over the hundred other things they have pulling at them every day. Related: The formula for member engagement. Association trend watch: member experiences. How to exponentially improve engagement at any association.

Member Engagement 68

Member Engagement Member Experience Project Conference 68

Sequence Consulting

MARCH 26, 2021

Our research has confirmed that an organization’s membership value proposition is the key driver for membership renewal. So, how can you ensure that you reinforce this value through marketing that truly makes membership impossible to resist?

Discount 72

Discount Cost Price Strategy 72

Smooth The Path

MAY 22, 2018

Many long-time members start to consider their dues a donation to a good cause. Typically long-time members do not take their decision not to renew lightly, and this is good news for us. This is good news because it buys us some time to figure out how to re-engage them.

Committee 84

Committee Innovation Conference Industry 84

Associations Now

MAY 4, 2016

By pursuing both quantitative data and qualitative input from its members, the Construction Financial Management Association discovered a gap in its member value proposition—and how to fix it. For associations looking to better attract and engage members, the answer is better data.

Member Research 40

Member Research Sample Industry Report 40

Slice-Works

JULY 10, 2014

How to Boost The Power of Your Brand. How: that combines products, services, and experiences across many sectors. 4 Essentials for Transition Preparedness: —Knowing how to sell yourself. Defining Your Association Value. Reasons for a communications audit: —Measure how tools AND messages meet member needs.

Communications 28

Communications Marketing Conference Social Media 28

Reid All About it

FEBRUARY 24, 2023

Impexium describes three crucial principles that most associations and vendors overlook during an AMS implementation —things that will make your life a lot more difficult. Member renewals. The New Member Journey: Emerging Member Personas for Associations Everyone has their own journey and their own “why” when joining an association.

Certificate 39

Certificate Education Process Leadership 39