Smooth The Path

AUGUST 6, 2018

Here is another way to look for gaps in your association’s value proposition. The results of years of member research show that high-performing professionals tend to move through three stages during their career. Why long-time members are reluctant to leave your association. Stage Two: Team Success.

Association Value 84

Association Value Member Research Team Industry 84

Smooth The Path

MARCH 11, 2021

Most of the member research I do is core member research, but I have had the chance to conduct a good body of exhibitor/sponsor member research over the years. There is a common thread in the research across many associations, and that is exhibitors are tired of feeling like “the wallet.”

Member Research 113

Member Research Cost Conference Industry 113

Smooth The Path

MAY 7, 2017

The only thing preventing our association from becoming the top of mind resource, the organization members are trying to figure out how to become more engaged with, and the one members rave to their colleagues about is… Simply, our understanding of members. Related: Member Engagement Research.

Member Engagement 84

Member Engagement How To Case Study Conference 84

Associations Now

MAY 4, 2016

By pursuing both quantitative data and qualitative input from its members, the Construction Financial Management Association discovered a gap in its member value proposition—and how to fix it. For associations looking to better attract and engage members, the answer is better data.

Member Research 40

Member Research Sample Industry Report 40

Smooth The Path

OCTOBER 25, 2017

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.”

Member Engagement 79

Member Engagement Industry Survey Member Research 79