Smooth The Path

JANUARY 4, 2018

An idea so big, I wish I could personally tell everyone in our association community. Last year, because of the Association Industry Innovation Study , I was consumed with the continuum of innovation. We talk a lot about value and rightfully so. Make sure you have an Association Value Trigger Point.

Innovation 74

Innovation Member Engagement Member Experience Industry 74

Smooth The Path

JULY 26, 2018

We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan. Another core staff value would be to get insanely good a customer service. What would you do?

Innovation 74

Innovation Member Insights Member Experience Recruiting 74

Spark Consulting

FEBRUARY 25, 2016

There was a lot of talk about measuring and scoring member engagement at December’s ASAE Technology Conference. People talked about engagement as the key to recruitment, retention, and upselling, whether that means getting members to invest money by buying stuff or invest time by taking volunteer positions.

Association Value 150

Association Value Committee Recruiting Recruitment 150

Thanks For Playing

JANUARY 24, 2013

There was a lot of talk about measuring and scoring member engagement at December's ASAE Technology Conference. People talked about engagement as the key to recruitment, retention, and upselling, whether that means getting members to invest money by buying stuff or invest time by taking volunteer positions.

Association Value 150

Association Value Committee Recruiting Recruitment 150

Smooth The Path

JANUARY 14, 2021

Members will discover so many more ideas together than any one of them would have found alone. Related: Soon it will be time for association leaders to envision the future. Effective association to innovative association at light speed. What will you do with your association of the future?

Process 113

Process Team Innovation Review 113

Smooth The Path

JULY 7, 2020

Value is necessary, but so is cultivating exceptional member experiences. Related: Behind the mask of the association. Innovative association leaders borrow and apply ideas. The post Member Benefits Take a Back Seat to Member Experiences appeared first on Smooth The Path.

Member Experience 136

Member Experience Innovation Association Value Member Engagement 136

Eric Lanke

JULY 2, 2012

Association executive and author. Innovation. Member Engagement. We have a tradition in our association of giving a gift to our outgoing Chairman of the Board. Most associations recognize the contributions of their outgoing chair some way. Labels: Member Engagement. Innovation. (15).

Member Engagement 100

Member Engagement Leadership Innovation Proposal 100

Smooth The Path

NOVEMBER 6, 2016

Based on this input we outlined two goals for the research project: Understand member’s current challenges. Learn if there were any barriers preventing deeper member engagement. Listening to members. And still could be better – when asked when did you realize the value of the association?

Case Study 104

Case Study Project Member Insights Association Value 104

CMA Solutions

SEPTEMBER 5, 2024

Digital marketing for associations is budget-friendly and super effective. You can precisely target a specific member type through tailored digital ads and content marketing, while also reaching new geographic areas using innovative geofence advertising techniques.

Recruitment 45

Recruitment Recruiting Strategy New Jersey 45

GrowthZone

AUGUST 14, 2018

The GrowthZone AMS 1st Annual Association Momentum Awards Competition for Construction Trades and Building Associations yielded extraordinary results, with entrants submitting details of their most inventive and forward-thinking programs. The competition recognizes innovative programs, events, and ideas that challenge the status quo.

CA 74

CA Charlotte Pennsylvania Innovation 74

Smooth The Path

AUGUST 22, 2019

A good place to start is to determine where is the biggest point of friction is between the association and your members. Early enagement, overall engagment, long-time member engagement. Here is a hypothetical example to illustrate how you might think about your association’s problem. Is it: Awareness.

Strategy 68

Strategy Member Engagement Tools Examples 68

Smooth The Path

MAY 22, 2018

If not you do not know what their most significant challenges are, learn more about them and work with your long-time members to solve them. Bring together the innovators – long-time members typically focus on the big issues in the industry or profession like changes in technology, regulation, public perception, etc.

Committee 84

Committee Innovation Conference Industry 84

Smooth The Path

MARCH 25, 2021

Members are looking for more meaning in their interactions with their associations. They wish for more meaningful: Connections because small talk doesn’t cut it. Research because overall industry research doesn’t speak to their particular need, but custom does.

Industry 148

Industry Content Association Value Member Experience 148

Smooth The Path

JUNE 6, 2017

It is harder, but maybe more useful, to say this association is for the innovators. It is easy to say we are for the senior leadership team, or tax accountants, or the amusement parks industry. Maybe the experimenters. The professionals who know the industry has to change and they are working on changing it. Or focus on the connectors.

Industry 68

Industry Innovation Leadership Team 68

Reid All About it

FEBRUARY 24, 2023

Learn how to reimagine your community’s experience through passionate people and their different personas, technology that enables your association, and processes that embrace innovation. Our topic this month is association finance innovation. No plan, no progress. 1 CAE credit. More info/register. More info/register.

Certificate 39

Certificate Innovation Education Process 39