Association Value Innovation Member Engagement 
Higher Logic
MAY 29, 2020
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
Smooth The Path
MAY 7, 2017
We can do this at your association, we just need to understand members better. Related: Member Engagement Research. My sleep study illustrates the problem with association data. Case study: In-depth member interviews feed association’s strategic plan.
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Smooth The Path
OCTOBER 25, 2017
Depending on the association it could be a new-to-the-profession academy, a webinar series, the mentor program, a research report, or any other benefit. These special associations have what I call an Association Value Trigger Point (AVTP). Dynamic Benchmarking was recommended to me because of their innovative platform.
Smooth The Path
AUGUST 23, 2017
“Who is helping to solve the member engagement problem?”, ”, an association CEO and big thinker in our industry asked me yesterday. Many indicators point to a member engagement problem for associations. The associations with the most member engagement systematically work on VEB.
Thanks For Playing
JANUARY 24, 2013
There was a lot of talk about measuring and scoring member engagement at December's ASAE Technology Conference. People talked about engagement as the key to recruitment, retention, and upselling, whether that means getting members to invest money by buying stuff or invest time by taking volunteer positions.
Spark Consulting
FEBRUARY 25, 2016
There was a lot of talk about measuring and scoring member engagement at December’s ASAE Technology Conference. People talked about engagement as the key to recruitment, retention, and upselling, whether that means getting members to invest money by buying stuff or invest time by taking volunteer positions.
Nimble AMS
FEBRUARY 15, 2024
Member-centric How would you measure your association’s commitment to your members? All member-based organizations are focused on membership: attracting new members, boosting member retention, enhancing member engagement, and more. As an association leader, you don’t know what you don’t know.
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